The Ultimate Guide to Video Ideas for Business Marketing

Make a Video to Demonstrate Your Products or Services 

If you haven’t created product demonstration videos before, it’s a good idea to do this. In the case that you’ve already created these before, you should attempt to make another one from a different perspective. 

Before you do this, it can be helpful to reach out to your customers to figure out how they are making use of your products and services. Use these new insights as inspiration for creating your videos. 

A Ten-Second Feature Demo Clip

Do your products have various features? If so, choose one of them and create a short video about it. If you’re not sure which one to focus on, all you need to do is decide on one of the features that you think customers will want to know more about. 

You can use this short video to upload as an Instagram Reel, Facebook Story, or pre-roll ad. 

Give Thanks to Your Customers 

If you have not celebrated your customers for a while, take a moment to do this by filming an exciting video. This is bound to please your customers, which means that they’ll recommend your business to their friends. This will also encourage your customers to remain loyal to your brand. 

Video Testimonials 

Get ahold of your longtime customers and ask them to record brief testimonials on their smartphones. Ask them to spend thirty seconds to a minute speaking about your product or service and how it has benefited their lives. 

Turn Your Blog Posts into Videos 

Look for several of your blog posts that have been particularly popular. Choose one of them to use as an outline for creating a video.

You can create scenes in your video for each section of your blog posts. It can also be fun to include props and animations. 

If you don’t have the skills for doing animations and producing high-quality videos, you should consider hiring a video production company. 

Profile Your Team Members

Consider inviting several of your core team members to jump on camera for an interview. Choose people with unique perspectives to share about your company. This might include your CEO, outreach coordinator, customer experience officer, or a key member of your marketing team. 

Before filming the video, you might want to poll your audience to find out what they’re interested in hearing about from members of your team. 

It can also be fun to create a behind-the-scenes video. This will help your ideal clients to know what it’s like to work at your company. 

A Questions and Answers Session with a Potential Customer

Seek out customers who recently bought products or services from your company or are thinking about making a purchase. Ask them if they’re interested in getting on camera while you answer their questions about your business. 

By recording these conversations and putting them online, you will give potential customers helpful information about what you’re selling, so that they’ll be more likely to make purchases. 

A Whiteboard Video

Whiteboard videos are easy to produce and are inexpensive. You can use them to visually describe the customer journey.

You don’t need very much equipment to create whiteboard videos. Most people who make them use nothing more than a camera, a tripod, lighting equipment, and somebody who is skilled at drawing. 

Before you film the video, you should consider mapping out the story that you want to tell. 

An In-Depth How-To Video

If you have products and services that have complicated features, it’s important to provide as much information as possible so that potential customers understand their benefits and how to use them. You can easily do this by creating an in-depth how-to video. 

You might want to focus the content of these videos around certain pain points that people have before using your products and services. You can then create a step-by-step explanation of how your business can solve these problems. 

Interview an Expert

Get ahold of an expert who can speak about a particular challenge that your products and services aim to solve. If you want to create an engaging interview video, it’s a good idea to hire a professional video production team to help you out. Not only can they help you with everything related to video production, but they will also help you to brainstorm new marketing ideas. 

A Contest Announcement 

If your business is holding a contest sometime soon, you can create a short video to describe all of the relevant details. You can post this video across all of your social media platforms to help spread the word about what you’re about to do. 

Make Use of Top Video Ideas for Marketing Your Business Today

If you’re lacking inspiration for video ideas to market your business, don’t worry. The first thing you should consider doing is recording a video to demonstrate your products and services. It can also be a good idea to use video to answer questions that your potential clients have been asking. 

If you are ready to start producing great videos, we are here to help you. Please don’t hesitate to contact us with any questions that you might have.