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How to Leverage Social Media for Your Video Promotion

  • MatthewWatts
  • February 13, 2019
  • 3 Comments
How to Leverage Social Media for Your Video Promotion

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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How to Leverage Social Media for Your Video Promotion

You’ve made a pretty awesome video if you do say so yourself. Your friends, family, and colleagues all love it, too. But you want to take it to a wider audience.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
How to Create Viral Influencer Marketing Strategies

Have you thought about using social media? Check out these stats:

Every day, 4 out of 5 Twitter users watch videos on that platform, 500 million hours of YouTube videos are watched and half a billion people watch videos on Facebook.

Those are astronomical figures. Clearly, social media can be dynamite for your video promotion.

Interested in getting started? Let us help. Keep reading for 9 ways to leverage social media when promoting your videos.

Text Vs. Video: Why Humans Prefer Video Advertising
There is no sincerer love than the love of food.

9 Ways to Leverage Social Media for Video Promotion

Check out these essential tips for promoting your video on social media. Of course, step 1 is to make sure that you’re on social media! 

1. Be an Attention Seeker

People won’t watch your video unless you grab their attention right off the bat.

Begin with the thumbnail image. Remember, regardless of the social media platform, people have to want to watch. Give the thumbnail some flare.

For example, it’s known that a close-up image of a smiling person making “eye contact” can encourage clicks.

From there, you need to focus on your first three seconds. In this meager timeframe, someone decides if your video warrants further watching. Make it compelling viewing to give yourself the best chance of views.

2. Broadcast Live

Live streaming is a different animal altogether.

Remember, your followers are notified as you go live. Broadcasting for a longer period of time gives you a better chance for people to see, share, and engage with your video.

20% of all Facebook videos are live and live videos are watched for 3 times longer than normal ones. Why not go live during filming for your video? Or during the production process? Or simply to talk about how awesome it is?

Leverage the popularity of live video to help market yours.

3. Think About Sound

All videos need sound, right?

Wrong. Seriously, a massive 85% of Facebook videos are watched without it.

That might appear strange at first. But consider how often you browse social feeds on your mobile in public spaces. Oftentimes the situation requires silence.

This fact can have several implications for your videos. For instance, no sound means one less job in the production process. It also means your visuals become far more important.

Consider subtitles too.

If your video relies on speech, for example, you can rest assured that people can and will still engage with it when browsing in silence. Not just that though — it becomes accessible to anyone with hearing impairments, which suggests and promotes the inclusive nature of your brand.

4. Help Users Find it

Social media isn’t just social.

These days the various platforms function as search engines too. For instance, even in 2012, Facebook claimed that it received over one billion search queries every day.

This means you should optimize your videos for search. Try to include keywords, phrases, and relevant hashtags wherever possible in your video’s headline and description.

That way it’s far more likely to show up in search results on social media.

5. Pin It to the Top

Social media platforms such as Twitter and Facebook allow you to pin items to the top of pages and profiles.

Do it with your video!

Obviously, the more you post, the busier your pages get. Inevitably, items get lost in the process. But pinning your most important posts prevents this from happening and increases engagement as a result.

For example, one such Twitter experiment showed 3 times more engagement compared to other posts.

6. Make it Shareable

What makes a video go viral?

Usually, it isn’t anything to do with luck. Instead, a common thread is that they tell a story and spark emotion. Your video has every chance of success on social media if you can do the same.

Remember those first 3 seconds. Telling a story, sparking curiosity, and eliciting emotion might seem impossible in that timeframe. But take inspiration from the example of Vine.

Those guys have 6 seconds to make a shareable video. If they can do it, so can you!

7. Know Your Audience and the Platform

There’s a wide array of social media platforms on which to promote your video.

It’s your job to know which one(s) will have the greatest ROI for your promotional efforts. And that comes from knowing your audience. They go hand in hand.

Think about it.

Your B2B video about a complex niche topic may be perfect for promotion on LinkedIn but might fall short on Facebook. But the opposite’s probably true for your hilarious cat video.   

Knowing your audience helps you select your social media platform. Knowing your platform helps you understand your audience.

8. Ask For a Helping Hand

Don’t forget to ask for help.

Obviously, there’s nothing special with this advice! But make the most of the tools at your disposal.

Remember that social media’s a marketer’s best friend because it’s exactly that: social.

Post the video on your personal and business profiles and actively request shares from people. Tag friends and colleagues, incorporate the video into your email marketing; talk about it at networking events.

Wherever possible you should actively ask for views and shares.

9. Pay to Promote It

Changes to social media algorithms have made it difficult to get organic engagement nowadays.

Instead, it’s often necessary to put some ad-spend behind your posts. If you’re on a budget then you might balk at this idea. But the ROI on paid social media ad campaigns can be worth it.

Think about it: there are 2.23 billion people on Facebook every month.

That means there are a ton of daily posts for your video to stand out. But it also means masses of potential viewers if you target your ad effectively.

Time to Hit Pause

There you have it: how to leverage social media for your video promotion.

Social media can be a powerful tool for promoting your video. However, it requires a certain level of know-how to do well.   

Grabbing attention, going live, considering sound, optimizing for search, pinning the post, telling a story, knowing your audience, asking for help, and paying for promotion are all ways to leverage social media in your interest.

Hopefully, these tips have provided you with what you need to be successful!

Now we’d like to hear from you! Which social media platforms are you considering for your video promotion and why? Let us know in the comments!

And be sure to read about our video production services and get a free quote!

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Share on facebook
Share on twitter
Share on pinterest
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

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June 30, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
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