VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

7 Viral Video Ideas For Your Business

  • MatthewWatts
  • December 20, 2017
  • 1536 Comments
7 Viral Video Ideas For Your Business

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
7 Viral Video Ideas For Your Business
Viral videos are the new ‘golden goose’ of media, with thousands of companies dreaming of the chance to have a viral video. There’s only one problem, and that’s coming up with some solid viral video ideas. With viral videos racking up potentially millions of hits on the likes of Youtube and Vimeo, it’s any marketer’s dream to make a killer video that’ll drive a ton of traffic to your site.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
What’s the secret? The key is making shareable videos. The more people that share the video, the better the chance you’ll have a viral hit. With organic Facebook engagement at its highest on posts with videos (13.9%), it’s time you got involved. With that in mind, this article will take you through seven viral video ideas for your business that’ll have you creating your own ‘Rickroll‘ in no time.
Video Storyboard Marketing Tips for Beginners
There is no sincerer love than the love of food.

Who Says Viral Video Ideas Need to Be Original?

One point to drive home when looking at creating viral video ideas is that you don’t need to reinvent the wheel. We have seen a lot of videos going viral which have the same base ideas just using different content. The ideas we present below are principles that these video campaigns have used for different viral video campaigns in the past. There’s no shame in taking some of the best bits from your favorite viral videos and applying them to your ideas. Ready? Let’s go!

1. Create a Funny Video or Parody

Users on social media platforms are highly engaged with video in 2017. With Youtube accounting for two-thirds of all premium videos watched amongst millennials and 8 out of 10, 18-to-49-year-olds watching YouTube in an average month, you need to be involved. With Youtube having over a billion users, almost a third of all the people on the internet, that’s a lot of people who are crying out for interaction. Catch their attention by creating a funny video or parody. These types of videos are at the top of the list because of how effective they are in driving traffic to your website. Most users want the content they consume to captivate them. Remember, the main thing you want people to do with your video is to share it. They are much more likely to do this if they find your content engaging and funny. You could incorporate hilarious moments from your company, team-building mess-ups, or even bloopers. Just remember to keep the comedy value broad, nothing will put the fire of your viral video out quicker than an insider ‘accountant’ joke that the general public just doesn’t understand. If you’re concerned about the costs of creating a video, make sure you consider what you’re trying to produce first, and then get advice from there.

2. Produce an ‘Unboxing’ Style Video or product Review

This is a trend that has blown up over the last few years. These types of viral video ideas are great because they provide tremendous value. Unboxing videos are useful as when something adds value, it is usually shared. You could even think outside of the box and do a product review style video on your business but with a quirky, comedy undertone. If your video becomes a success make sure to thank us here first!

3. Consider a Time-Lapse Video

Over the last few years, time-lapse videos have become increasingly common as a platform for viral videos. A great example of a popular time-lapse is this video of 100 years of Korean beauty. These types of viral video ideas allow you to look back at important moments and milestones, either in your business or your personal life. With everything from 9-month pregnancy to badly signposted junctions, a creative time-lapse video could become a hit!

4. Setup a Live Video Stream

In 2016 when Mark Zuckerberg introduced Facebook Live, many of us seriously undervalued the effect that it could have on promoting content. Look at what Candice Payne achieved when her Facebook live video of her laughing in a Chewbacca mask racked up over 164 million views, and the masks sold out across the country. Although unintentional, these types of viral videos can achieve massive traction.

5. Run a Giveaway or Contest

Nothing screams interaction like giving away free stuff. Contests are an easy way for any business no matter the size to dabble in viral video ideas. When you are selecting your prizes, make sure to consider what type of audience you want to attract. You can either make it specific to your ideal audience, for example, travel companies might give out backpacks. Alternatively, you can make your prize appealing to a broad audience, such as an iPad. Make sure the message in your contest is clear. Let the people know what you want them to do.

6. Link Your Video to One That’s Viral Already

It’s no surprise that when one video goes viral, hundreds more follow suit shortly afterward. With hundreds of parodies, remixes, and mash-ups appearing on the web over the years, if you can act quickly this is an excellent opportunity to boost your brand. People often relate to videos that reference something they remember; it gives them a sense of belonging. When creating your viral video consider what other viral video ideas have recently become popular and think about how you can incorporate that into your video.

7. Interweave Trending Pop Culture into Your Video

Trends move fast in 2017. In previous years we have seen videos piggybacking on successes such as the walking dead or game of thrones in their videos, instantly picking up a fan base that’s already established. This type of viral video content provides you with a vast audience, allowing you to tap into multiple markets at once and you may get people’s attention who wouldn’t have considered your video before.

Time for the Next Viral Sensation

Understanding these seven different ideas for making a viral video should give you the inspiration you need to get started creating the next big hit. If not, you can check out some inspirational videos to get your cogs turning. Let us know in the comments what some of your all-time favorite viral videos are and what you think the next significant trend for viral videos will be for 2018.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

© 2022 VIVA Media. All Rights Reserved