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5 Benefits of Promotional Videos for Your Company

  • MatthewWatts
  • May 8, 2018
  • 1524 Comments
5 Benefits of Promotional Videos for Your Company

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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5 Benefits of Promotional Videos for Your Company
With the rise of the Youtube vlogger and influencer, video marketing has proved it is not a flash in the promotional pan. Companies can no longer afford to miss the opportunities presented by promotional videos. 81 percent of consumers have bought a product or service after being convinced by a brand’s video. But the number of businesses using video has risen from 63 percent in 2016 to 81 percent in 2017. You don’t want your company to be left behind in the scramble to get videos uploaded.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Grow Sales in 2019 With Small Business Video Marketing
Not sure if promotional videos are the right marketing tool for your company? Read on to discover five benefits they’ll have for your performance.
How to Leverage Social Media for Your Video Promotion
There is no sincerer love than the love of food.

1) Improve Your SEO with Video

Google bought Youtube in 2006 for $1.65bn. That means similar SEO principles to those you use on your website apply on Youtube. Targeting keywords, including calls to action, and being relentlessly helpful all work well in Youtube videos. Include these principles in your promotional videos and upload them to Youtube. Use Youtube’s embed function to add your videos to your company website. Google likes websites that include video because they provide a better user experience. Not to mention the fact they keep visitors on your site for longer. That improves your Google SEO. But you’ll enjoy the second hit of positive SEO from the rankings on Youtube. You can also upload your videos to Vimeo or Daily Motion. Give followers additional places to share your videos, or build a following on these less competitive platforms.

2) Embrace the Power of Storytelling

People are used to consuming information by text online. Anyone can post a short update or a long blog post, ready to be seen by millions. But with so much content online, fatigue is setting in. More people are turning to video to communicate their messages instead of text. It benefits the viewer too. Viewers retain 95% of the messages they watch. They only retain 10% of the messages they read. By using promotional videos within your marketing, you appeal to a viewer’s sense of sight and hearing. That suits both visual and aural learners. Even better, 80 percent of users can remember a video they watched within the last thirty days. Keep their interest by using the principles of storytelling in your videos. Cast your target customer as the hero of the story. Your brand becomes the aide that helps them solve their problems. That’s much easier – and more fun – to communicate using video.

3) Convey Complicated Messages More Easily

Imagine you’ve been asked to write out instructions for how to boil an egg. Seems easy, right? Halfway through, you’ll be checking and re-checking to make sure you included everything. And then you have to ensure your instructions make sense. Wouldn’t it be easier to just show someone how to boil an egg? That’s the power of a product video. Instead of relying on text, complicated charts, or graphs, you can just show your audience what you mean. 90 percent of users agree that accessing product videos helps in their buying decision-making. It’s a powerful way to convey your message. Novelists have relied on the principle of ‘show, don’t tell for decades. If it works for JK Rowling, it can work for you.

4) Create Social Media and Website Content at Once

Once upon a time, companies made promotional videos and paid to air them in specific slots on television stations. If their target audience wasn’t watching that channel at the time the video aired? They lost money. The same videos still work like TV commercials online but distributing them is far cheaper. Many platforms also offer comprehensive targeting to ensure you get your videos in front of your target audience. But one of the beauties of promotional videos is their flexibility. You can embed them on your website and direct your mailing list subscribers to the page. And you can definitely re-use the videos on social media as part of your content creation strategy. Don’t worry that people will get tired of seeing them. Not all of your audience will ‘like’ you on Facebook. Even if they do, they won’t all see your Page’s updates. Likewise, with Twitter and Instagram. Since not all of your audience is on your mailing list, you can re-share your videos across different platforms. Reach people at different times of the day. It’s cheaper than creating separate content. Social media viewing also offers major benefits since videos on Facebook enjoy 135 percent more organic reach than images.

5) Earn Trust with Video Testimonials

Many companies proudly display written testimonials from past customers. Unless those customers are major brands like Apple or Sony, it can be difficult to associate a face with the name. And some consumers worry that written testimonials can be faked. The fake reviews flooding Amazon prove that customers don’t always trust reviews or testimonials. Including video testimonials or video case studies on your site or Youtube channel is an easy way to boost your credibility. It’s not impossible to fake a video but it’s less likely that you’d go to the trouble. Potential customers can see and hear from those who have had successes with your solution. Humans respond to humans on a fundamental level based on facial expression, tone of voice, and body language. Having this visual contact provides the subtle cues that turn a skeptical consumer into a buyer. This also explains why having you and your staff in your promotional videos is a great way to build trust in your brand. People can respond to you on a human level instead of you just appearing as words on a screen.

Ready to Make Your Own Promotional Videos?

Videos are a great way to give a human face to your brand. They’re quick to consume, easy to share, and great to re-purpose. They’re like your own online commercials you can broadcast whenever you want to boost your brand message. And you can have some fun making them, too! Have you decided you want to use promotional videos in your marketing outreach? Contact us to get a quote.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
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  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
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SERVICES
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  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
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