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How to Create the Best Corporate Videos for Your Niche

  • MatthewWatts
  • October 12, 2017
  • 1845 Comments
How to Create the Best Corporate Videos for Your Niche

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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How to Create the Best Corporate Videos for Your Niche

In a highly visual society, we want to give customers what they want: more imagery and fewer words. In fact, customers are much more likely to purchase a product after watching a video about it.

To no surprise, your corporate videos will be as important, if not more important, than any content on your website. social media was all but created for this type of marketing.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Find the Best Professional Video Camera for Your Next Project

Below, you’ll find a blueprint for success to ensure your company puts out the best corporate videos, each and every time.

Following this plan of action, you’ll be well on your way to creating first-class videos that will appeal to both new and existing customers.

corporate video
There is no sincerer love than the love of food.

Some Shocking Statistics

According to Twitter, 82% of its users watch video content. We always thought those 140 characters could limit messaging. Turns out we hardly even need 140 characters! 1.5 billion (yes, that’s a billion) viewers watch at least one hour of video on YouTube every day. With statistics like these, some of the best corporate videos stand a very good chance of hooking new customers every hour of every day. The world doesn’t just prefer to watch a video over reading product descriptions. They all but demand it. Take a look at this video for Stacy’s Pita Chips. It’s short, to the point, and illustrates the company’s dedication to quality products in under 30 seconds.

What Do You Want to Say?

Not every corporate video is created to sell a product. While that’s usually the goal, corporate videos also serve to recruit new employees and share industry information. Some of the best corporate videos educate consumers on the market as a whole. After they’ve built trust by sharing industry knowledge, customers are more likely to purchase their products over other competitors. So, ask yourself what your purpose is. Do you want to sell a product or share some industry insight? If you’re selling a product, first reflect on your company’s mission statement. What products or services do you offer? How do they benefit the lives of others? Video production is often a group effort. Decide, right from the start, who you’d like to pull into this project to help you express your mission with creativity and zeal.

Whom Do You Want to Say It To?

Who is your audience? Once you’ve identified them, see if you can get even more specific. For example, is your target audience the millennial generation? Are those millennials still in college or post-grad? In only a few minutes, you have to summarize an important concept relating to your company. You’ll want to ensure you have a laser-focused understanding of whom exactly you’re reaching out to.

Get Specific

Don’t try to do too much. Work with the knowledge that most people have a short attention span, especially online. It’s best to select a narrow focus for your video. If you can’t summarize your video in one sentence, it probably needs refinement. We can help you with that. If you offer a couple of different services, focus on your primary skills or the ones that will resonate best with your audience.

Focus on Them, Not You

Sounds intuitive, right? This is so important, it’s worth stating. In all your messaging, focus on the customer. Re-read every line and re-examine every video frame from the customer’s perspective. Believe it or not, a lot of companies still aren’t getting this right. They’re focusing too much on themselves, on their story. Are you producing something of value to the customer? Will they benefit from it? Or will it provide some plain, ‘ol fun to their lives? Do you know how we’re told not to talk about ourselves too much when we go out on a first date? The same principle applies to corporate videos.

The show, Don’t Tell

Some of the best corporate videos have little to no audio. In truth, you don’t need any words at all to express your ideas. Take a look at this corporate video from CAE. They provide training for civil aviation, defense and security, and healthcare. That’s a lot, to sum up in a few minutes. However, they’ve managed to relay several important facts and statistics, and introduce key positions within their company without a drop of audio.

Pay Attention to Your Music Selection

During pre-production, you’ll want to select music that aligns with the messaging of your video. Oftentimes, the music evokes more emotion than narration. If you must, it’s okay to include a little bit of voice-over or narration. But, if the story can be told without it, give that some serious thought. We followed the same principle in our corporate video. We chose a selection of music to convey our tone and allowed customers to see there are no limits when producing the best corporate videos. Take a look!

Tell a Story That Strikes an Emotional Cord

Here’s a video from a US supermarket chain, Publix. They’ve struck a heavy cord: family ties. Notice there’s no audio? They’ve illustrated how their products enhance major life moments i.e. marriage and childbirth. So, make sure you tell a short story and communicate an important human value to your audience. Depending on your product and audience, you might want to view this as a bit of a short documentary.

Share What You Believe

Although you want the focus to be on your customer, you also want to connect with them on some level. Make them understand you care and want to improve their lives. Okay, you want them to like you. Now’s the time to be real. The customer should understand your values as a company, without having to talk about yourself at all.

Let’s Produce the Best Corporate Videos

Here at Viva Media, we’ve helped brands like Cystic Fibrosis Canada plan and execute successful corporate videos. Open lines of communication, creativity and flexible budgeting are our trademarks. We want to help you create the best corporate videos your industry has ever seen. We’ll remain by your side from pre-production to post-production, all the way through to the execution of your marketing campaign. Get a free quote today to start bringing your video dreams to life!
PrevPrevious
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Share on facebook
Share on twitter
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

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June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
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June 9, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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