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Create Stunning Video Ads with These 5 Best Practices

  • MatthewWatts
  • October 13, 2020
  • No Comments
flat screen TV turn on inside room

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Video is one of the most common types of content marketing today. Visual interaction is always more successful than written words, so it’s no wonder marketers use video to reach customers. It can also offer a significant ROI to a business — as long as it’s done the right way. Businesses owners as a group don’t hesitate to spend hundreds of millions of dollars on video ads. In only a few years, Facebook is projected to generate about $10 billion in annual revenue from video advertising on its own. And if you search “Facebook video advertising,” you’ll find that while companies ask how to build successful Facebook video ads, the most burning question from business owners is how to create stunning video ads using best practices.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Grow Sales in 2019 With Small Business Video Marketing
Video ad creation is tricky if you’re just getting started. You need to test various video ad formats, obey the video ad specification, learn about marketing goals in Ads Manager, and consider several other factors to be effective with your ad campaigns. However, if you are interested in using video ads as part of your marketing plan, follow the suggested best practices we have listed here. These tips will help you get started with an effective video ads marketing campaign.
What to Know About Ads in Your Video on Facebook
There is no sincerer love than the love of food.
1. Give value Make sure your video is impressive in style and looks. Make sure you say a story visually, but don’t forget to keep it short. Don’t just create video ads that sells a product. Give something to your customers in exchange for their time. Video ads are robust and work effectively. Additionally, give room for experimentation in form. The truth is, even if you know your target audience well enough, testing your video campaigns won’t harm your business. Experiments help you consider potential drawbacks, gain unique insights, and discover new ways to achieve your business goals. When it comes to video advertising and best practices, this is the first thing you should consider. Bring the audience to the action. When you make video ads, it’s crucial to get the audience to complete an activity that benefits your company. Develop an action call, give a discount, or communicate with them in any way through your video ads. Ultimately, asking your viewers to take action through your video ads will lead to a rise in subscribers, interaction rates, and even conversions. 2. Make sure you pass the silent movie test Without the sound on, will the first five seconds of your video push anyone to watch the full-length version? People have a low attention span, and most of the time they watch the videos for the first five seconds. As a result, ensure the first part of your video as if it were a golden movie. According to Facebook, almost 80 percent of users watch videos without music. Pretty visuals only work if they are worth the time, so make sure your video ads’ imagery has a strong meaning that can have a direct effect on your customer and thus create ROI for your brand. 3. Make your video ads mobile-friendly Do you still have a memory of the first mobile mantra when you make a video? If you’ve created a 40-inch screen action feature, that’s just one version. Make sure you have a smartphone version that can affect a four-inch square with no volume (which may include a few keywords on the screen). One of the most apparent Facebook video ad tips is to think like a smartphone user. However, according to Statista, more than half of all digital video traffic comes from smartphones and tablets. That’s why it makes sense to think about making mobile video advertising. 4. Don’t sound too scripted Video ads, despite its ROI, is an expensive investment for any company. Often search for examples of new video ads. Digital video has never been as popular as it is now. This success provokes intense rivalry and lets the developers create new ideas for their video content every day. To be in the loop and excel in video marketing, keep an eye on digital video production trends, and watch video advertising from world-famous brands, business leaders, and competitors. Customize your innovative approach to your social network. Strong ROI on video ads is closely related to your persuasive alignment and the corresponding audience. Video ads provide an opportunity to tell a compelling story — invest in making the description beautiful. 5. Incorporate content created by the user People make great video content around your brand and post them on their social media platforms every day. You can ask your customers for permission to use this content for your video marketing. The result? Higher click-through rates and ROI expenditure. Create an impact in the first 3 seconds. Target audiences don’t watch videos for too long, that’s why the best video ads are short. Desktop users require 2 to 3 seconds to positively or negatively view the ad, while mobile users need just 0.4 seconds. That’s why you need to catch the attention of viewers as quickly as possible. Make your video ads count by making sure your message is clear. In every single video ad, make sure your customer understands how your brand can positively affect their lives and why they need it.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
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Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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