Did you know by 2019, global consumer video traffic will amount to 80% of all consumer Internet traffic?This means video consumption is growing at an incredible pace, and video marketing is the way of the future in marketing.But are animated whiteboard videos still relevant to video marketing today?Let's explore the current relevance of whiteboard videos in your marketing strategies for 2017.

Are Animated Whiteboard Videos Still Relevant to My Business?

In a very diverse nutshell, the answer is yes, no and they can be.The launch of YouTube brought animated whiteboard videos into the limelight. And since then, they've seen a steady spike in popularity until quite recently.

Viral Takeover

For a very long time, whiteboard videos went absolutely viral.You couldn't be on the Internet for more than a few minutes without coming across a cleverly crafted whiteboard animation. They grabbed everyone's attention and left a lasting impression.

Animated Whiteboard Video Today

Today, whiteboard videos must be done right and be applicable to the business's product, service, or goal. It's important to consider what message you'd like to convey and how you'd like to convey it.Whiteboard animation also needs to bring novel ideas to its delivery to remain relevant to viewers. Because whiteboards have been so overdone, the videos will need to bump it up to the next level in terms of what they have to offer.

3 Perspectives on the Relevancy of Animated Whiteboard Video in 2017

Here we'll look at the pros, cons, and considerations of using animated whiteboard videos in your online marketing.

1. Yes: Relevance of Animated Whiteboard Videos

Video marketing with whiteboard animation is still relevant for businesses today. With its simplicity and grace, the whiteboard video takes the viewer on a journey through space and time with beautiful illustrations.Content AppropriateAnimated whiteboard videos are great for:

• Lecture material
• Complicated information that needs to be simplified for the average viewer
• Technical jargon that needs to be adapted for the layperson.

So, if you have a complex product or service for the typical person, animated whiteboard videos may work best for you.BenefitsWhiteboard video also offers the following benefits for its users:

• It is an incredibly simple, easy process
• Voice-overs can be done by influencers for an added boost to your product or service
• Oftentimes a cheaper alternative to the more advanced animation technology
• Its history as a viral phenomenon adds to its credibility and familiarity.

The Science Behind Animated Whiteboard VideoIn addition to the other benefits, science and psychology support the use of whiteboard animation.Scientifically speaking, the brain responds quicker to visual images and some movement. And the brain retains simple visuals much easier and longer than other types of content delivery.While some movement is helpful, steady movement is vital. Quick rushes from one visual topic to the next will not support the brain's processing of the message.The animated whiteboard's step-by-step process also elicits anticipation in the viewer. And this anticipation causes dopamine to release in the brain.Dopamine is considered the "pleasure hormone." It makes us feel good. And this dopamine burst gives your viewer the sense of being rewarded just by watching.When a person's brain is able to retain more of a message, they see the benefit in acting now. This leads to a higher likelihood for a potential consumer to become a customer.The Psychology Behind Animated Whiteboard VideoPsychologically speaking, colors and images can impact emotional states. And this consequently affects the desire to purchase or seek services.The psychology of colors comes into play when a certain hue or use of color evokes an emotional response from the viewer. For instance, certain red variations inspire an angry emotion. Specific blue hues bring a sense of calm and comfort.Understanding how your use of color affects your message gives you a great advantage. Whiteboard animation is an excellent marketing method due to its delivery of vibrant color for the viewer's pleasure.

2. No: Relevance of Animated Whiteboard Video

As with many Internet phenomena, viewers have become less interested in the whiteboard videos as the novelty has worn off.The DeclinePart of the decline also has to do with the rise of newer video animation technology and software. This offers marketers the ability to get even more creative with their videos, leading to higher engagement with viewers.The Marketing MigrationOver the past 5 years, many marketers have chosen to move beyond whiteboard animation in favor of other video formatting and content such as:

• 360-degree videos
• More interactive content
• Human-to-human engagement
• Other types of explainer videos.

3. Animated Whiteboard Video Can Be Relevant

Marketing strategies are important. And the results you'll get depend on the approach you take.You'll want to carefully consider your goals, message, and products to decide if animated whiteboard videos are right for your purposes.A few reasons to choose to use animated whiteboard videos would be when you want to:

• Create something quick
• Increase likability and playfulness
• Share a product still in the development phase
• Explain something not easily apparent
• Snag a viewer's attention for 2-3 minutes
• Demonstrate services or products not easily portrayed through conventional video
• Incorporate visual humor into your message to enhance your credibility
• Emphasize specific solutions your company can offer viewers
• Deliver a short, simple how-to video
• Speak to a particular demographic through visuals meaningful to them.

Some reasons to opt for other avenues include when you:

• Have such a niche product or service that the details are vital
• Know your business would benefit most if the products or people were actually shown rather than animated
• Need real people to share testimonials.

The Relevance of Animated Whiteboard Video

So, are animated whiteboard videos still relevant today? The answer is "you choose." There are still clear advantages to using this approach. And there are also reasons to expand beyond whiteboard videos.Only you can decide what's right for your business.For more information on production and marketing strategies, check us out today.