
7 Tips for Hiring a Video Production Company
We live in an age where digital media is everywhere. We are a
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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Many platforms are starting to offer live captions and subtitles. It’s a piece of technology tech companies are continuing to advance.
Have you ever wondered why? What makes captioning so important?
Around 37.5 million American adults have some trouble hearing, and 28.8 million are at the stage of hearing loss wherein they’ll benefit from using hearing aids.
To them, watching videos without subtitles become a chore. With modern technology, this shouldn’t even be a problem for them. However, not all video creators think to provide subtitles.
It’s about time video producers prioritize inclusivity to all. This will also help in that you can still relay your message even if they can’t hear the audio quite well.
Subtitles are also a great way to reach other people who may not be speaking your language. It’s expensive to remake the same video in different languages. It’s also more effort to hire a different speaker for every language you want to cover and then upload all variations on the same platform.
With subtitles for videos, everyone can watch the same video. All they have to do is choose from the available subtitle options. They enjoy and learn from your video, and you send your message across efficiently.
Even people with great hearing can’t always turn on the audio of a video, though. For instance, a person without earphones on the train will keep the video on mute or keep the audio low so as not to disturb the other passengers.
Other people simply don’t like turning on the audio. They might be listening to their favorite song or may want to digest a video in silence.
No matter, the fact remains that users are watching around 85% of videos on Facebook without sound.
If you’re one of these people, you’ll skip the videos that can’t provide what you want, right? As a publisher, you don’t want these people skipping your videos because they might be your target users.
Adding subtitles makes your video accessible in any scenario. Your viewers will appreciate it and you get to reach them still.
Many things can muddle even the highest quality of audio in a video to a listener. It can be because of bad speakers or earphones, a heavy accent, external sources of noise, and such. The listener might also be not fluent in the language spoken in the video.
If you want to increase the reach of your video, subtitles ensure that anyone can understand its message. If the speaker(s) in the video has a heavy accent, for instance, people in other regions might not be able to follow the speech even if they speak the same language. Think of the other regions and other countries.
Even if a non-native speaker watches your video, reading instead of straining their ears can help them better understand what the video is saying. They can even pause the video to read the subtitles, which is impossible to do with pure audio.
Native speakers may also prefer reading the subtitles even if they can perfectly understand the video without. To them, subtitles help them understand it better.
Furthermore, subtitles allow a person to grasp new words better. If they encounter a word they haven’t heard/seen before, knowing its spelling lets them look it up at a dictionary later.
A video with full audio isn’t enough to keep viewers engaged nowadays. Our attention span has gone down from 12 seconds in 2000 to eight seconds today. If you’re wondering how bad that is; remember that a goldfish has an attention span of nine seconds.
You can help them focus on your video, though, by adding subtitles. Instead of feeding the information to them, you can make their brains work by having them read.
Furthermore, if the video only has audio, they may get tempted to do other stuff while listening instead. They can, for example, continue to scroll down their feed while the video plays on the background.
Having subtitles lessen the chances of that occurring. They’ll be more willing to put their attention on the video because reading engages them.
You can also keep them watching that way. When they’re more focused, they’re more likely to watch until the end of the video.
They can then get to the part where you have your CTA, closing remark, and other marketing elements.
You may already have an idea of how SEO works. Search engines crawl a webpage to find keywords, optimizations, and other technical details to get an idea of what it’s about and to judge its quality.
They do the same to videos; but now they don’t only look at the title, file name, and such. They can now also crawl the content and determine its relevance to search terms. However, they can only do this if the video has captions and subtitles.
It won’t bother “listening” to the audio; rather it’s “reading” the content.
If you want your video to be more searchable, it’s a good idea to put in subtitles. That way, more people can find it, thus more views, leading you closer to your goal.
The keys to adding effective subtitles for videos are accuracy and timing. It should mirror what the audio is saying exactly, and it should show up at the same time they’re spoken.
With a reliable video production service, however, you don’t need to worry about such things. Contact us today and let’s discuss how we can help you achieve your goals.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy