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Are Animated Whiteboard Videos Still Relevant?

  • MatthewWatts
  • November 8, 2017
  • 1495 Comments
Are Animated Whiteboard Videos Still Relevant?

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Are Animated Whiteboard Videos Still Relevant?
Did you know by 2019, global consumer video traffic will amount to 80% of all consumer Internet traffic?
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
What Exactly is a Professional Storyboard?
This means video consumption is growing at an incredible pace, and video marketing is the way of the future in marketing. But are animated whiteboard videos still relevant to video marketing today? Let’s explore the current relevance of whiteboard videos in your marketing strategies for 2017.
How to Create a Storyboard for Your Marketing Video
There is no sincerer love than the love of food.

Are Animated Whiteboard Videos Still Relevant to My Business?

In a very diverse nutshell, the answer is yes, no and they can be. The launch of YouTube brought animated whiteboard videos into the limelight. And since then, they’ve seen a steady spike in popularity until quite recently.

Viral Takeover

For a very long time, whiteboard videos went absolutely viral. You couldn’t be on the Internet for more than a few minutes without coming across a cleverly crafted whiteboard animation. They grabbed everyone’s attention and left a lasting impression.

Animated Whiteboard Video Today

Today, whiteboard videos must be done right and be applicable to the business’s product, service, or goal. It’s important to consider what message you’d like to convey and how you’d like to convey it. Whiteboard animation also needs to bring novel ideas to its delivery to remain relevant to viewers. Because whiteboards have been so overdone, the videos will need to bump it up to the next level in terms of what they have to offer.

3 Perspectives on the Relevancy of Animated Whiteboard Video in 2017

Here we’ll look at the pros, cons, and considerations of using animated whiteboard videos in your online marketing.

1. Yes: Relevance of Animated Whiteboard Videos

Video marketing with whiteboard animation is still relevant for businesses today. With its simplicity and grace, the whiteboard video takes the viewer on a journey through space and time with beautiful illustrations. Content Appropriate Animated whiteboard videos are great for:
  • Lecture material
  • Complicated information that needs to be simplified for the average viewer
  • Technical jargon that needs to be adapted for the layperson.
So, if you have a product or service that is complex for the typical person, animated whiteboard videos may work best for you. Benefits Whiteboard video also offers the following benefits for its users:
  • It is an incredibly simple, easy process
  • Voice-overs can be done by influencers for an added boost to your product or service
  • Oftentimes a cheaper alternative to the more advanced animation technology
  • Its history as a viral phenomenon adds to its credibility and familiarity.
The Science Behind Animated Whiteboard Video In addition to the other benefits, science and psychology support the use of whiteboard animation. Scientifically speaking, the brain responds quicker to visual images and some movement. And the brain retains simple visuals much easier and longer than other types of content delivery. While some movement is helpful, steady movement is vital. Quick rushes from one visual topic to the next will not support the brain’s processing of the message. The animated whiteboard’s step-by-step process also elicits anticipation in the viewer. And this anticipation causes dopamine to release in the brain. Dopamine is considered the “pleasure hormone.” It makes us feel good. And this dopamine burst gives your viewer the sense of being rewarded just by watching. When a person’s brain is able to retain more of a message, they see the benefit in acting now. This leads to a higher likelihood for a potential consumer to become a customer. The Psychology Behind Animated Whiteboard Video Psychologically speaking, colors and images can impact emotional states. And this consequently affects the desire to purchase or seek services. The psychology of colors comes into play when a certain hue or use of color evokes an emotional response from the viewer. For instance, certain red variations inspire an angry emotion. Specific blue hues bring a sense of calm and comfort. Understanding how your use of color affects your message gives you a great advantage. Whiteboard animation is an excellent marketing method due to its delivery of vibrant color for the viewer’s pleasure.

2. No: Relevance of Animated Whiteboard Video

As with many Internet phenomena, viewers have become less interested in the whiteboard videos as the novelty has worn off. The Decline Part of the decline also has to do with the rise of newer video animation technology and software. This offers marketers the ability to get even more creative with their videos, leading to higher engagement with viewers. The Marketing Migration Over the past 5 years, many marketers have chosen to move beyond whiteboard animation in favor of other video formatting and content such as:
  • 360-degree videos
  • More interactive content
  • Human-to-human engagement
  • Other types of explainer videos.

3. Animated Whiteboard Video Can Be Relevant

Marketing strategies are important. And the results you’ll get depend on the approach you take. You’ll want to carefully consider your goals, message, and products to decide if animated whiteboard videos are right for your purposes. A few reasons to choose to use animated whiteboard videos would be when you want to:
  • Create something quick
  • Increase likability and playfulness
  • Share a product still in the development phase
  • Explain something not easily apparent
  • Snag a viewer’s attention for 2-3 minutes
  • Demonstrate services or products not easily portrayed through conventional video
  • Incorporate visual humor into your message to enhance your credibility
  • Emphasize specific solutions your company can offer viewers
  • Deliver a short, simple how-to video
  • Speak to a particular demographic through visuals meaningful to them.
Some reasons to opt for other avenues include when you:
  • Have such a niche product or service that the details are vital
  • Know your business would benefit most if the products or people were actually shown rather than animated
  • Need real people to share testimonials.

The Relevance of Animated Whiteboard Video

So, are animated whiteboard videos still relevant today? The answer is “you choose.” There are still clear advantages to using this approach. And there are also reasons to expand beyond whiteboard videos. Only you can decide what’s right for your business. For more information on production and marketing strategies, check us out today.
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

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June 30, 2022
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June 23, 2022
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
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