VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

7 Youtube SEO Tips to Transform Your Digital Presence

  • MatthewWatts
  • July 12, 2017
  • 464 Comments
7 Youtube SEO Tips to Transform Your Digital Presence

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
7 Youtube SEO Tips to Transform Your Digital Presence

Need some YouTube SEO tips for your promotional content? You’ve come to the right place.

In today’s day and age, it can be very hard to distinguish yourself online. There is just so much competition out there.

Marketing videos can help, as they can be an entertaining way to engage potential clients while also spreading your message.

But even if your video is unique and innovative, it can be hard to rise above other companies with similar products.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria

That’s where strategic SEO utilization comes in.

SEO can help your company stand out by making it easier for people to access and come across your content.

Youtube’s interface allows users to integrate SEO into all content published through the platform. When employed correctly, adhering to SEO guidelines can do wonders for your brand.

Here are 7 YouTube SEO tips that can transform your digital presence:

video advertising
There is no sincerer love than the love of food.

1. Find the perfect title

This should be the first step in forming an SEO strategy. What do you want to name your video? But be careful. A bad title can hurt a video’s chances of appealing to a wide audience. Make your titles descriptive, but catchy. Do not be misleading in any way, or you will start to see backlash against your video and your brand. If possible, avoid wordy or jargon-filled titles. If your title is too long, it will be cut off when searched for on Google, and people will be less likely to want to click on it.

2. Keyword Tags

Keywords are the bread and butter of any decent SEO strategy. They are insights into the mind of your audience. YouTube allows users to tag keywords into their videos, so their video comes up in search results. The more similar your tags are to the words that were searched, the higher up your video will be on the page. What do you think your audience will type into YouTube’s search bar when they are looking for a specific video? You should make sure your keyword phrases are specific. Multiple keywords work especially well for YouTube, because the more relevant words you tag, the better chance you have to rank in their search results.

3. Descriptions

The video description is one of the most powerful sales tools that YouTube has to offer. In effect, it gives you a chance to pitch your video to the audience. You can do a long description if you feel like you need it, but all that matters is that you have all the necessary information included. You should include keywords and keyword phrases in your description, but do not overload it. Remember, it’s a sales pitch. Keywords are important, but if your description is unreadable, you lose a certain amount of credibility. Make sure you plug your website and any social media profiles as well.

4. Call to Action

If it’s relevant to your video, you should include a Call to Action button. Those watching your video can click on the button within the frame if they want a chance to learn more information or perform a specific action. A common use of a Call to Action button is to implore views to engage your company through social media. For a Call to Action button, it’s important to test what works and what doesn’t. You can judge which buttons work best by how many clicks they are getting. If something isn’t working, change it up. It can also be smart to add text to your video that encourages action, just to reinforce the sentiment to your audience.

5. Social Media Integration

Of all YouTube SEO tips, this is the one that is most relevant if you want your content to attract a younger audience. Social media is one of the best ways to spread promotional content, especially to millennials. If you don’t already, your company should be utilizing social media to its fullest extent. Being able to attract followers to your page directly correlates to more business. After you have a marketing video that you are proud of, share it to your social media page! Those who are following your page will see it on their news feed. If they appreciate your video, they might share it to their page, or their friends will see that they liked/commented on it. This exposes your brand to thousands of potential customers. For this reason, it can be helpful to produce a marketing video that is humorous or has viral potential.

6. Paid Results

If you are inexperienced at YouTube SEO, you may want to consider paying to appear in search results. This way, your video will appear toward the top of the page without you having to build your way up through page views. If you have a quality promotional video, you will likely be able to have a long-term audience after paying for the first few days. Investing in paid promotion can be a quick way to popularize for video. If you can afford it, it’s usually worth the money.

7. Thumbnails

Like your description, a thumbnail also works as a sort of sales pitch.You can use a thumbnail image to draw a visitor in to clicking on your video. The image you choose should be a still of the video that is appealing and eye-catching. You should also ensure that the image is high-quality and simple. If the image is too complex, a visitor’s eyes will not be able to focus on the image. Choosing the right thumbnail is a crucial step. An image that draws someone in can translate to thousands of views.

 Summing things up

Feeling daunted? It’s not as complicated as it sounds. But the world is incredibly fast-paced, and it is more important than ever to make sure that your brand is relevant to your base. By utilizing the YouTube SEO tips above, you should be able to have everybody talking about your promotional content in no time. If you’re looking for high-quality marketing video production, you’ve come to the right place. Let’s see how many ways that we can help you out.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

© 2022 VIVA Media. All Rights Reserved