
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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Give the client some insight into who you are and what you do. They will have a better understanding of the project if they get some information about your business.
Simply mention a few basics that make your company what it is, such as your mission, goals, your strategic positioning, what makes you different from the competitors.
Why do you want to make this video? This is the most crucial question of the project. The video production brief needs to offer a clear answer to it.
The purpose of the video can be to promote a new product, to provide an explanation to employees on how to use new software, and so on.
Explaining the purpose behind the video is a great way to start off a brief and give the client motivation and a better understanding of further details about the video production.
Once you figure out the purpose of the video (to entertain, inform, educate, etc.), you also need to explain to the client the goal.
A video producer and contributor writer at TrustMyPaper writing service, Melanie Sovann, shared how to pinpoint the goal, “The goal can be explained by writing down what action you want the audience to take after they’ve watched the video. Will they need to pass the test on the software you presented? Should they follow the link to the website or product? That’s how you’ll define your goal.”
Simply put, give a clear explanation of what CTA you’ll include and what it should accomplish.
One of the main factors that influence the form of your project is the target audience. The client can’t assess whether the brief is headed in the right direction if they don’t know for whom the video is intended for
Provide details about the target audience. Include as many specifics as you can, from their demographics to their interests, likes, and dislikes.
Every part of the video, from where it will be shot to when it will be published, depends on the target audience. So do thorough research about who they are and include it in the brief.
The video can comprise various information, but it should all boil down to one core message. What is that message for your video project?
You can stretch it out to two core messages, but it is recommendable not to go past that. If you need some help with condensing the content within one message for the brief, you can always turn to best essay writing service like TopEssayWriting and GrabMyEssay for help.
Overwhelming the audience with too many core information can scatter their attention. Defining the core message will also help the video production team to keep their focus on the most relevant matter.
The whole video production depends on where the video will be watched. You must share in brief which distribution channels you want to use. Content distribution is as relevant as creating a quality video. If you don’t match your video with the right distribution platform, your video production won’t reach its full potential.
Based on your target audience and your goals, you need to choose a channel (or more of them) where you can reach most of your target audience.
The production team will have a better idea of what to create if you state an estimated budget in the brief. Also, having a timeframe in mind will give the team some guidance on how to plan their work.
Even though the budget and deadline for video production are often altered due to unpredicted circumstances, you should at least have an idea of the amount of money and time it will demand.
With these basic elements within your video production brief, you won’t have to worry about misunderstandings. Put everything out in the open about what you want and plan to do by writing a clear and detailed brief.
Written by: Nicole Garrison
Nicole Garrison is a content strategist, writer, and contributor at a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. In her free time, Nicole is a passionate runner and a curious beekeeper. Moreover, she runs her own blog LiveInspiredMagazine.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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