Frame by Frame: Here’s What to Know About Working with Style Frames
Have you ever wondered how videos become…videos? After someone thinks of the idea, what happens after that? It’s a unique process with lots of moving parts, but one big piece of it is making storyboards for client approval. Your client needs to see the look and feel of the photography and approve the typography you’re going to […]
Dear Music Videos, Meet the Next Big Trend: Album Trailers
Gone are the days when you rush back home to catch the premiere of the new Britney Spears music video on TV. Since the rise of the Internet, we consume visuals from our favourite artists through social media and YouTube. YouTube is the second largest search engine and is the largest streaming music service worldwide. The more […]
What Are You Laughing At? Humor in Advertising
Take a moment and think about the ads that you remember from at least a year ago. What do these ads have in common? If you’re like 50% of people in North America, these ads have some element of humor. Humor in advertising is not a new concept. People have known that humor works since the […]
Caption This! The Art of Captioning in Videography
Putting work into an excellent video is a valuable thing to do these days. We’re seeing that social media users are progressively more interested in videos than other forms of media. There’s certainly a well-defined art to making videos. That art is tweaked a little and applied to the creation of Instagram videos, but what about […]
Music that Moves You: The Importance of Audio Advertising
Can you imagine if Star Wars opened with a light ukelele strum, or if Superman flew across the sky to some cheesy Muzac? Both of these memorable scores have two things in common. First, their composer John Williams is one of the greatest of all time, and second, anyone who has seen the films cannot separate the […]
How To Increase Clicks To Your App Landing Page
The projected revenue of mobile app enterprises currently stands at 5.2 billion Canadian dollars. What’s even more interesting is that mobile usage in Canada alone is one of the highest in the world with 26.1 million mobile internet users. Users spend on average 1.42 hours a day using the internet through their mobile devices. 54% of these individuals buy […]
Interactive Video Is Redefining Engaging Content: Here’s How to Do It
Interactive video is popping up on every major social media and entertainment platform. Major brands and marketers are finding that a passive audience can become engaged users of carefully crafted content through this new media form. Read on to learn how interactive video can transform your content and benefit your business, agency, or startup! What […]
How Videos For Internal Communications Can Increase Your Employees Productivity
Most of us understand how vital good communication is in the workplace. We have learned how to email with a targeted focus using professional methods. But most of us do not realize how much videos can serve as excellent internal communication tools. They allow users to see facial expressions and read body language. They also […]
6 Ways To Avoid Copyright Infringement When Posting Videos Online
Over 1.9 billion people visit YouTube each month. Combined, all of these users watch one billion hours of video. As such, we don’t need to tell you how important video marketing can be for your brand or business. But with all of those videos online, how do you avoid copyright infringement? Copyright infringement can lead to serious consequences, including, […]
It’s Viral! 7 Ways To Make A Viral TikTok Video Online
Over 500 million people from around the world use TikTok monthly. That’s a lot of potential viewers a business can reach each month simply by producing short online videos. Sure, you could try to gain the attention of an Instagram influencer or turn to Musical.ly to try and create a viral music video, but TikTok is turning […]
