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Dear Music Videos, Meet the Next Big Trend: Album Trailers

  • MatthewWatts
  • September 25, 2019
  • No Comments
album trailers

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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album trailers
Gone are the days when you rush back home to catch the premiere of the new Britney Spears music video on TV.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
How to Choose the Best Computer for Video Editing
Since the rise of the Internet, we consume visuals from our favourite artists through social media and YouTube. YouTube is the second largest search engine and is the largest streaming music service worldwide.   

The more we’re attached to our screens, the more our attention spans have shrunk. Research shows we can only focus for 5 minutes due to our exposure to news feeds and 10 minute or less videos.
5 Video Solutions That Help Businesses Reach Customers
There is no sincerer love than the love of food.
Artists have a small window to grab the consumer’s attention. A great way to cut through the noise is by posting album trailers. Album trailers don’t break the budget and are a great marketing tool to generate hype around a new project.

But First, What Is an Album Trailer?

Album trailers are short-form videos that provide a sneak peek into the look and feel of an upcoming music album. They’re a fun way to promote an album through a movie-like trailer and have become part of the industry’s landscape. 

Album trailers are designed to pique the viewers’ curiosity and they should have the following five elements:

Introducing You and the Album

Depending on how a viewer has stumbled upon your video, you need to make it clear whose project it is. You should show viewers who you are and the music you make so they can see why you’re relevant.

Think of the video’s colour palette and which editing techniques best convey your music. You could use fast cut shots for up-beat music or slow panning shots for more atmospheric music. Or show your journey through a montage.

Visuals and Text

Did you know 99% of the information sent to the brain is visual? Focus on using striking imagery to draw in your viewers.

Sprinkle text within the album trailer but don’t overdo it. Let the text complement the images and video for an effective end result. But use text for your CTA at the end.

Feature Your Name and Logo

Including your name and logo is essential to connect the trailer’s story with the viewer. Showing the name and logo at the beginning makes you stay in the viewer’s mind.

If you don’t add your name, you’ll have an awesome trailer but no one will know how to pre-order the album or where to follow you on social media.

Social Proof

You can harness the power of social proof in your album trailer. Pick footage where you’re playing in packed venues to show off your fanbase. Or show a clip of you and a well-known producer working in the studio together.

CTA (call to action)

The most important ingredient to the album trailer: the CTA.

If you forget to add it, the album trailer is pointless. Be sure to add your social media links and include where your fans can pre-order your album.

Remember to include:

  • Artist’s name
  • Album name
  • Image of the album cover 
  • The release date
  • Audio from one or two tracks
  • CTA  

Tips for Making a Trailer 

The best album trailers work when it plays like independent story or experience. When brainstorming, ask yourself “what will my audience learn or feel as they watch this?”

You need to inspire your audience to take action.

Here are features you can add to your album trailer:

Involve Your Fans 

Emotion is the driving force of connection and you can tap into the viewer’s emotion during your video. You can explain your inspiration behind the album’s lyrics, whether there were any creative blocks and the highs and lows of production.

Add footage of you working in the studio with raw takes of the songs that’ll feature on the album. Or create a montage of concert footage. Fans will feel a part of the music-making process and it’s an elegant way to show your album’s journey.

Add Humor

You don’t have to focus on music alone. You could add humor with a light-hearted skit, for example. Funny content spreads like wildfire and makes an impact even if a viewer doesn’t know your music. This is a great way to boost engagement and further your reach.

Less Is More

If you don’t want an elaborate album trailer, you can always keep the style minimal. Doing this will build curiosity and anticipation for the album. As long as you create a mood and an aesthetic with the soundtrack and images, the album trailer will garner interest.

Slow-moving landscapes and more abstract clips are popular with atmospheric music. Try to be experimental with your album trailer as they’re more likely to stick.

The Benefits of Album Trailers 

Cost-Effective

You don’t need a massive budget for an effective album trailer. The best video trailers show the artist’s creative process and offer a few snippets of songs.

If you’re in Toronto, looking to build hype for your new album, contact Viva Media. Viva Media will create a buzz with an unforgettable album trailer that will reach fans, old and new.

Designed for Our Digital Age

A study showed that 30-second ads performed far better than 15 – 60 seconds. Anything too long will induce the viewer’s fatigue and you’ve lost a potential customer.


Short-form content like album trailers can draw attention, raise awareness and expand your reach. With an overload of information and the fast-paced music industry, album trailers can cut through cluttered timelines. So share key information about the album and CTA without wasting time.

Music drives social media. Data shows that 63% of users agree that they are discovering new artists on social media. But users also engage with new music all the time without knowing it.

First, a group of fans tune into the video drop on the same day. Then the second group will see the stills, memes and screengrabs of the video and then search the video.

It creates a snowball effect that can play to your advantage. Social media helps the artist make a lasting impression and exposes them to a new audience.

Here are a few ways to harness the power of social media for your album trailer:

  • Share the video on Twitter and Facebook

  • Make video your Channel Trailer on YouTube

  • Set album as “Featured Video” and “Channel ad” on Youtube

  • Edit a 15-second snippet for Instagram (add the full-length URL in the bio)

Why Not Music Videos?

The Crazy Budget

Let’s face it. Artists don’t want DIY music videos, they want video production companies to help bring their vision to life. And a ton of work goes into music video production. There’s pre/post-production, script-writing, casting and location scouting to name a few.

Production can range from $20,000 to $500,000. 

A price-tag like that isn’t always an option for artists. And in our day and age, short-form content can make just as much a splash as a 4-minute music video.

Times are changing

In the ’80s and ’90s, channels were dedicated to broadcasting the newest videos (hello MTV!). Artists had to make a 4-minute video that would convince the consumer to peel themselves off the couch and buy their CD.

Fast forward to 2019 and CDs are collecting dust on our shelves. Record companies have slashed music video budgets as they’re not considered profitable and streaming services have taken over.

Many artists make music videos but from their own pocket. After viewing them on YouTube, fans hop onto Apple Music or Spotify to stream their music for free.

Not that music videos aren’t important. They form a large part of the artist’s creative vision and invites viewers to connect with them on a deeper level. Music videography also has the power to reach millions of viewers.

But times are changing and millennials want short and snappy content. Music videos will continue to exist and the stronger, more creative ones will survive. But, because of how we share videos on social media, bite-sized music videos will stand out better in an avalanche of content.

Are You Ready to Create an Album Trailer?

Artists from pop to punk are harnessing the power of shorter attention spans and using this marketing tool to generate buzz. And whether we love them or loathe them, album trailers are here to stay.

If you want help with your video marketing strategy, contact us here for a free quote today.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

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Industry Tips & Tricks

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  Did you know that the number of people who watch online videos has

video production for business
Video Production Education

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy