It’s been researched that by 2022, 82% of consumer traffic will be centered on online videos. That is 15% higher than it was in 2017!
With technology becoming more popular as the year passes, you must know the difference between video content marketing and video advertising. Though they sound similar, they are quite different. Knowing the difference between the two will help you figure out how to grow your career effectively.
Are you a video producer living in Toronto, Canada? Are you wondering how you can market your content as a creator? With just a few examples, we can show you the key differences between video marketing and video advertising. Continue reading to learn how you can make your brand skyrocket online!
What Is Video Content Marketing?
Video marketing involves using video production to promote your company. Video marketing can be done in a variety of ways, whether through full-length videos or clips. They help you develop brand awareness by being the face of your social media platforms.
The main objective of video marketing is to educate, engage, and inform. Take a quick scroll on Instagram. Did you run into a video from a cooking page, or watch some beauty guru apply cosmetics? This is video marketing! It’s a part of everyday life, especially if you’re active on social media.
Benefits of Video Marketing
Video marketing has an entire slew of benefits, most based on the fact that it will give your brand more awareness than any other form of marketing. Besides this, the benefits of video marketing include:
Increase Traffic
It’s social media we’re talking about, so of course, you’re going to have a lot more views!
Over 72% of the public use some type of social media. Video marketing increases traffic by appealing to commonly used websites, such as YouTube, Facebook, Instagram, or Twitter. Add on some hashtags to your post, and you’ll be seeing a lot more engagement than you thought.
If you’re producing high-quality, entertaining, and engaging content, then you’re bound to gain a following!
You’re More Relatable
The greatest aspect of video marketing is that you are relatable. You have a social media page, just like everyone else, and you’re interacting with them in a normal fashion.
Advertisements can be too formal and lead to less engagement. However, with social media, you can appeal to multiple audiences and simply present your brand! Some people will see you more as a friend rather than a company. This is beneficial because a business that is too up-tight may not get great customer engagement.
The benefits don’t end here! Other advantages of video marketing are:
- Increased online visibility
- Connect with potential businesses
- Boost conversion rates
What Is Video Advertising?
If video marketing is the stage, then video advertising is the actor! Video advertising is an element of video marketing that involves making videos that you will eventually pay to advertise.
A brand would advertise these videos in hopes to persuade its audience to take action on purchasing from their brand. Though you can use video advertising to promote a business, it is almost always used to sell services or a product.
Your video advertisements are going to feel a lot more like a commercial rather than a regular, informal video. This professional content creation will help your brand’s products garner sales.
Benefits of Video Advertising
Video advertising is only a small component of video marketing, but it’s just as important! You need video advertising to truly get sales and make a profit.
Appeal to Different Audiences
Video marketing can sometimes be confined to your social media following. However, with video advertising, the algorithm is tweaked to show a larger audience your videos. You aren’t confined to a certain group of people.
Analytics
Video advertisements have foundations in analytics; these measurements can help you understand how you need to elevate your videos for more sales. And though advertisements are sales-based, analytics can help you analyze your video marketing strategies as well!
What’s the Difference?
Besides the typical contrasts, video marketing and advertising go hand-in-hand. One helps brand awareness, and the other helps generate sales. However, if you’re still wondering which one to prioritize, answer the following questions!
What’s Your Purpose?
Do you have to sell a product? Are you trying to get your name out there? Advertisements are ideal if you’re selling something, but marketing is the best for brand awareness.
Got Money?
Video advertisements will almost always cost money. You’re giving the platform money to promote your video, which in return, you’ll garner sales.
How Long Is It?
Video marketing can be as long as you’d like, though it’s important to know your audience’s attention span beforehand. Video advertisements, however, need to be very short. Around 30 seconds to 2 minutes is ideal.
Is It High-Quality?
Video advertisements are similar to YouTube ads or commercials, so they should have exceptional quality! Don’t post an ad that doesn’t have a professional recording, or you’ll place your brand’s reputation at risk.
If you’re wondering how to produce a high-quality video in Toronto, Canada, think about getting in touch with a video production company! Viva Media is an award-winning animation and regular video production studio. You’ll receive breathtaking ads for your brand, while also receiving the best service for your desired video.
Viva Media produces videos that get you noticed. No matter if you’re asking for a live-action production or motion graphics, we’ve got you covered. Don’t settle for anything low-quality. Instead, invest in us!
Start Producing and Posting Now!
Practice makes perfect, and there is no better time than now to get started on your marketing and advertising journey. Video content marketing is a business in itself, so you must be consistent! The perfect mixture of marketing and advertising will have your videos going viral in no time.
Ready to discuss your next video project? Leave us the details and we’ll get started on your dream video!
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