You walk into your office on a Monday morning, ready to conquer the week. But as you pass by your colleague’s desk, you notice a stack of papers titled “Video Ideas” gathering dust. Then, during the team meeting, everyone seems excited about the prospect of creating engaging video content but quickly falls silent when the topic of production comes up.
Finally, you check your company’s social media pages only to find them filled with static posts that lack the dynamism and flair that videos could bring. If any of this sounds familiar, it might just be time for your company to hire a video producer. But what else should you be watching out for?
Let’s go through the top signs you need to hire a video producer for your business.
1. Lacking in Quality
Bad quality content is unlikely to make the impact you want in today’s saturated video market.
Poor production values can significantly diminish the impact of your videos. Issues like shaky camera work, inadequate lighting and sound quality, rough editing, or unpolished graphics can create a negative impression and take away from the overall viewing experience.
Using outdated video styles, generic templates, or recycled content without adding value or relevance can make your videos appear uninspired and unoriginal. This can lead to reduced audience interest and a perception of staleness in your video marketing efforts.
Compelling storytelling and creative execution are essential for capturing and retaining audience attention. If your videos lack engaging narratives, emotional appeal, or innovative approaches, they may struggle to stand out amidst competition and captivate viewers.
2. Struggling With Demand
If your company’s demand for video content has increased significantly, to the point where your current team cannot keep up with production schedules or maintain quality standards, it’s a clear sign that hiring a dedicated video producer is necessary.
You might be missing out on timely marketing opportunities due to delays in video content production or the inability to capitalize on trending topics. Hiring a video producer can ensure agility and responsiveness in creating relevant content.
Your target audience may increasingly expects high-quality video content from your industry or competitors are setting higher standards. Investing in a video producer can help meet and exceed audience expectations for engaging and professional videos.
3. Expanding to New Formats
As companies evolve and adapt to changing consumer preferences and technological advancements, expanding into new video formats has become increasingly important.
If your company is looking to diversify its video content by exploring new formats such as live streaming, 360-degree videos, virtual reality experiences, interactive videos, or short-form content for platforms like TikTok or Instagram Reels, hiring a video producer with expertise in these formats is essential.
Different platforms have unique video format requirements and audience preferences. Hiring a video producer familiar with platform-specific content guidelines and best practices ensures that your videos are optimized for maximum impact across various channels.
Embracing new video formats gives your company a competitive edge. It differentiates your brand from competitors and capturing the attention of modern audiences who seek engaging and interactive digital experiences.
4. Lack of Results
You might see that your videos consistently receive low views, likes, shares, or comments. This indicates a disconnect with your audience or a lack of compelling content that resonates with viewers.
A high bounce rate on video landing pages or channels suggests that your content fails to captivate and retain viewers’ attention, leading to missed opportunities for engagement and conversions.
Watch out for a decline in return on investment from video marketing initiatives. This is a sign of inefficiencies in content creation, distribution, or audience targeting, highlighting the need for optimization and improvement.
Videos with low audience retention rates indicate that viewers are not engaged enough to watch the content fully, indicating areas for improvement in storytelling, pacing, or visual appeal.
5. Competitors Outperforming
If you’re trying to edge out the competition, hire professional help.
You might see that your competitors’ videos exhibit superior production quality, including clear visuals, professional editing, captivating storytelling, and attention to detail.
You could notice your competitors offer interactive or personalized video experiences, such as quizzes, polls, personalized recommendations, or user-generated content integration. This enhances user engagement and creates a more tailored experience that your company’s videos may lack.
You could also find that other businesses are getting industry awards, recognition, or positive feedback for their video marketing efforts. That shows a level of excellence and effectiveness that your company aspires to achieve through hiring a skilled video producer.
6. Brand Consistency
Maintaining a consistent brand identity across all marketing channels, including video content, is crucial for building brand recognition, trust, and loyalty among your target audience.
You might notice that your videos lack consistent use of brand colors, fonts, logos, and design elements, resulting in a disjointed or unprofessional appearance.
You could be worried that your videos convey mixed or conflicting messages about your brand’s values, mission, products, or services, leading to confusion or ambiguity among viewers.
Your videos may target different audience segments with varying levels of effectiveness. This shows a need for more targeted and consistent messaging to resonate with the brand’s target audience consistently.
If your marketing executives and creative personnel express confusion or dissatisfaction with the brand’s video content, that’s a clear sign you need a more unified brand strategy. A video producer can help you achieve that.
7. Time and Resource Limitations
Your company might just be overextended.
If you’ve noticed a drop in the quality of your videos because your current team lacks the time or expertise to produce high-quality content consistently, it’s a clear indicator that you need a dedicated video producer.
If your team doesn’t have access to professional video equipment or lacks the expertise to use it effectively, hiring a video producer who comes equipped with the necessary tools can significantly improve the quality of your video content.
Video projects often experience scope creep, with additional tasks or revisions extending the production timeline and straining existing resources. This highlights the need for dedicated video production expertise.
You might see that your company frequently misses deadlines for video projects due to resource constraints. This can result in rushed production, compromised quality, or delayed launches of marketing campaigns.
8. Jumping on Video Trends
Your company might struggle to respond quickly to emerging video trends because of delays in content creation or approvals. A dedicated video producer can streamline the process and ensure timely execution of trending video ideas.
If you’ve identified video trends that align with your brand but haven’t been able to capitalize on them due to resource constraints or lack of expertise, hiring a video producer can help you seize these opportunities before they become outdated.
Your audience increasingly prefers video content over other forms of media. If your current capabilities hinder your ability to meet this demand, hiring a video producer can scale your video production efforts and keep pace with audience preferences.
You could see that your team hesitates to experiment with new video techniques, tools, or technologies that are driving current trends, leading to stagnation and missed chances to innovate and differentiate your video content.
9. Limited Knowledge
You might also see signs that your company just doesn’t have the knowledge to create high-quality video content.
Your company produces videos, but they lack the professional polish and impact seen in industry-standard videos. This could include issues with lighting, sound quality, editing, and overall visual appeal.
You may find that your video production techniques and styles are outdated, which makes your content look unappealing or out of touch with current trends and audience preferences.
You could be seeing that your videos struggle to reach the right audience due to ineffective distribution strategies. This can include poor SEO optimization, inadequate promotion on social media, or lack of partnerships with relevant platforms or influencers.
One of the worst scenarios is when you don’t have a video strategy. Videos are created sporadically without considering audience preferences, marketing goals, or trends in the industry.
10. Bad Customer Experience
If your customer experience is bad, it’s time to pivot. For example, you might see that your videos fail to convert viewers into customers or leads. This shows a need for more persuasive, compelling, and strategically crafted video content that drives desired actions and conversions.
You might notice that your videos have long loading times or require excessive buffering. This can cause viewers to lose interest and abandon the content before it even begins, impacting overall user satisfaction.
If you’re having customers provide negative feedback or comments about the quality, relevance, or effectiveness of your video content, highlighting areas for improvement and the need for a more professional approach to video production.
Hire a Video Producer for Your Business Today
There are so many reasons you might need a video producer for your business. If any of these sound useful, it’s time to start looking around at your options.
Are you ready to start hiring video production help? Viva Media has partnered with some of the top companies in Toronto to create high-quality video content for different platforms. Our full-service approach has helped tons of businesses like yours succeed.
Contact us today to get started.
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