6 Important Questions to Ask a Video Production Company

Nearly 90% of video marketers say video content helps produce a good ROI. Another 83% say video content helps with lead generation, while 87% claim it helps generate web traffic. With help from a talented video production company, you can use video content to accomplish your goals, too.

Not sure which video production Toronto team to hire? Here are six questions to ask during your search.

Asking these questions will ensure you find a production company capable of meeting your marketing goals. Read on to learn more!

1. How Long Have You Operated?

Before choosing a video production team, look into the company’s history. Visit the “About Us” page on the company’s website. Determine when the company first began operating in Toronto.

Consider how long each member of the team has worked in the industry, too.

Finding a video production team with years of hands-on experience can help you feel more confident in their abilities. If they’re new to the industry, they might make mistakes while working on your project. They could waste your time and money as a result.

Have You Helped Businesses Like Mine?

As you vet each company, consider reviewing their client list. Determine if they’ve helped businesses within your industry or niche.

The company’s experience with businesses like yours could give you an advantage. These teams will have a better understanding of your customers. As a result, they’ll have an easier time appealing to your target audience through your video content.

If they’ve helped businesses like yours in the past, take a look at the videos the company made for those clients. Make sure those videos helped accomplish the client’s specific goals.

2. What Types of Videos Do You Create?

Before hiring a video production Toronto company, consider your marketing goals. Remember, over 80% of marketers say videos help generate web traffic and leads. Video marketing strategies can also boost brand awareness for your company by 54%.

Outlining your goals can help you determine what type of video content you want to create. Then, you can make sure the video production company has experience creating similar content.

For example, you might want to create:

• Tutorials/how-to videos
• Company culture videos
• Vlogs
• Text overlay videos
• 360-degree videos
• Virtual reality (VR) videos
• Screen share videos
• Talking head videos
• Interview videos
• Live videos
• Animated videos
• Whiteboard videos
• Motion graphic videos
• Webinars
• Presentations
• Commercials

Once you determine what type of video content you want to create, look at the company’s portfolio. Make sure they’re experienced creating similar videos. Determine if the company specializes in one type of video among the rest.

For example, you might want to find a Toronto animation studio. Then, look into the company’s team. How long have their animators worked in the industry?

Consider how many animation videos the team has completed within that time, too.

Perhaps you’re interested in corporate video production work instead.

Finding a team that specializes in the project you’re hoping to complete will ensure they’re capable of accomplishing your goals. Otherwise, you might choose a team that fails to meet your needs and expectations.

3. Can I See the Videos You’ve Made?

As you begin narrowing down your options, ask each production company for proof of their recent work.

First, make sure to look at videos for clients who fall within your industry or niche. Then, ask to see videos that align with the style you’re interested in. Make sure the video quality aligns with your expectations.

Reviewing the company’s portfolio can help you distinguish the talented teams from the amateurs. You’ll have an easier time determining if the company is capable of meeting your standards. If you’re not impressed by their work, remove the company from your list.

Can You Provide Reviews From These Clients?

As each video production Toronto agency for client reviews. Otherwise, check the company website for a Testimonials page.

If you can, speak with clients who fall within your industry. Ask each client about their experience working with the production company. Are they satisfied with the video content they received?

Gathering testimonials can help you find a reliable company with a strong, existing reputation.

4. Can You Bring Something New to the Table?

Determine how the video production team plans to ensure your content will stand out from the crowd. Ask what they can bring to the table their competitors can’t. For example, maybe they use top-notch production equipment or offer a unique filming style.

Pinpointing their company’s unique value proposition can help you find the best in the bunch.

5. What Services Do You Offer?

Ask each production company about the specific services they offer.

For example, the company might help you develop a well-rounded video marketing strategy. They might help with every stage of the process, including:

• Concept developing
• Scripting
• Storyboarding
• Casting
• Camera
• Lighting
• Location
• Talent
• Crew
• Editing
• Animation
• Motion graphics
• Sound
• Design

Ask about their process, too. For example, the company should consider research and development, project management, and the production process. They should help with post-production (where the magic happens), too.

Finding a full-service agency will give you more bang for your buck. Otherwise, you might have to work with more than one team to finalize your project.

6. Can You Work Within My Budget?

Make sure to ask each corporate video production company for an itemized list of their services. Determine if they suit your budget. Requesting a quote from more than one company will help you determine the average price for each service.

Ask the company how long your project will take to produce, too.

Try to find a team that will respect both your budget and time. Determine if they’re capable of meeting your specific deadline. Ask how they plan on remaining organized throughout each phase of the production, too.

If they’re juggling too many clients at once, they might fail to dedicate time to your production.

Ask These Questions and Find the Right Video Production Company Today

Finding the right video production company will ensure the best possible results for your next project. Make sure to ask these six questions during your search.

Then, get ready to watch your video concept come to life!

Eager to get started? Your next video project starts here.

Request a free quote from our team today.