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How a Professional Video Marketing Strategy Improves Brand Engagement

  • MatthewWatts
  • October 1, 2020
  • One Comment
brand engagement

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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brand engagement

Almost 50 percent of people watch 5 videos per day. It shows how popular video is among people and why you should consider video for your business. 

A video marketing strategy can improve brand engagement, providing better stories for your customers, helping your business distinguish itself from other competitors. If you are considering video marketing, you have to consider the various strategies you can use and the many benefits it has for your business. 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
7 Reasons Why Photography is Important in Your Marketing Plan

Here are some of the best strategies to consider when it comes to brand engagement and how it can give a boost to your business. 

Behind the scenes of video production in studio
There is no sincerer love than the love of food.

How to Use Video Marketing in Your Business

Video is another way to spread your brand awareness beyond plain text. It offers another way for customer engagement. 

But simply creating a video doesn’t mean your business is going to skyrocket in sales. That’s why you need a video marketing strategy, so you know what kind of videos to create. 

Here are some examples of videos that can help your business and help with brand engagement. 

Informational Videos

One of the best ways to spread brand engagement is to use informational videos. You can teach people about your product and how it’s used. 

You can show the manufacturing of the product and what inspired you to create it. It’s a way to introduce your brand to your target market. You can show people how your brand, your product, helps people overcome a problem. 

Informational videos might also include introducing people to values and your mission statement. You can talk about your journey to creating your product and the values behind it. 

You can also show how-to videos, which describe how your product was made or how the consumer can use your product. 

You can see some of the award-winning videos we’ve done for clients on our website. 

Testimonial Videos

Another form of video you can do is testimonials. These are great because they show positive reviews from your customers. 

You can do a collection of customer review videos that highlight what your business does. You can also tell the customers what they want to see in the video in terms of how you helped them, to mention specifics. 

When you have video testimonials on your website, it helps create a positive image around your brand. It helps people visiting your website or your business recognize a positive part of your brand. 

It helps spread brand awareness. 

Use Social Media Platforms

If you are trying to figure out where to post videos beyond your website, you should consider posting on social media platforms. 

You should consider posting on LinkedIn, Instagram, Twitter & Facebook. The more you post informational and different kinds of videos about your business, the more it can help with brand awareness. 

The goal is to have more people see your videos so you can have a wider brand engagement. 

The Benefits of Video

Now that you know what kind of videos to create and where to post them, it’s important to know the benefits it can have. While videos can help with brand engagement, they can also help with conversions. 

They can help create a lifelong customer. 

Here are some of the benefits of video and how it can help improve your brand. 

Better Conversions 

Videos tend to have better conversions than plain text. That’s because videos offer more engagement for users. 

It gives consumers a chance to see what your business is about visually without having to read something. In addition, videos can offer stunning graphics and visuals that can be more appealing.

Great for Mobile Devices

Another benefit of video for brand engagement is that it’s great for mobile devices.

With more people on mobile devices, there’s a need for businesses to ensure their website and mobile-friendly. That means making sure your videos are not only optimized on a desktop, but they are also optimized for mobile. 

You should also consider posting your videos on YouTube and social media platforms, which gives your videos more opportunity to be watched. This allows for more brand engagement. 

People Understand Your Brand Story

Your brand should tell a story to your customers. Every time someone buys something from your business, they should feel a problem is solved. Customers should feel that the product they are buying is going to help them. 

Videos are the perfect way to help people understand your brand. It helps people understand your story. They understand how you created your product and why you made it for a specific market. 

It Gives People an Opportunity to Share

Lastly, your video gives people the opportunity to share your content on social media. You should encourage people to share your videos because it helps spread brand engagement. 

You can also make your videos more interactive, which makes people want to share your videos. It’s a great way for people to engage with your brand and see how they can experience it. Consumers can experience something positive from your brand. 

Now You Know How Video Marketing Benefits Brand Engagement

Video marketing is a great way to improve brand engagement. You can use video to talk about your product, your story, and how it helps the customer. 

The more you know about what information you can share through videos, the more it can benefit your consumers. Ultimately, having videos in your business gives you another opportunity to express your brand, and clearly convey your story to your consumers. 

If you want help with your marketing strategy, you can contact us here for a free quote. 

PrevPrevious
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Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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