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8 Benefits of Video Marketing

  • MatthewWatts
  • October 24, 2018
  • 7 Comments
8 Benefits of Video Marketing

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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8 Benefits of Video Marketing
Regardless of what your business is, you need to advertise. There are countless clever ways to market your business, all with varying degrees of success. If you haven’t considered using video marketing, you should.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
7 YouTube Video Marketing Tips for Exploding Your Online Presence
There are many benefits of video marketing that you can’t get through other forms. While it’s not new, there are just so many options available to you. You can make it new by getting creative with the type of video you use.
fundraising videos
There is no sincerer love than the love of food.
It’s a great way to reach your target audience and beyond. You can use it in so many different ways, and get it out quickly. Here are a few reasons you should be using video marketing.

Benefits of Video Marketing

It’s a television commercial in the palm of your audience’s hand. A short, catchy video not only gets your point across, but it can also be highly entertaining.

1. People Love Video

People are far more likely to watch a video than reading text. The video does all the work. They hit play and watch. If it’s funny or animated or visually appealing, they will watch it several times. Most people can’t be bothered to read much more than a quick Facebook post. Giving them a video keeps their attention longer. It’s the best way to keep them viewing your ad.

2. Captive Audience

The whole world is staring at their phone screen. Why not let them stare at your product or service? If they are on their break at work, stuck in transit, or waiting for a friend, they are most likely staring at their phone. Capture the attention of the captive audience. You can entertain them with your video and if it’s clever, you are selling without seeming to. If you’ve ever been stuck on a streetcar in morning rush hour traffic, a little entertainment is a welcome friend.

3. Animation

Animation works on so many levels. It’s a chance to get as creative as you like and show your product or service in a new way. It’s perfect for selling something that isn’t traditionally fun or exciting. Add some fun animation to take it to the next level. Selling a product becomes fun when you can give an inanimate object life. Make it dance and sing, turn it into an animal or a beloved character that becomes your mascot. Animation makes people feel more relaxed and it’s a much softer sell. It doesn’t actually feel like advertising. It feels more like entertainment. People will remember your animation a lot longer, as well.

4. Best for ROI

You can easily keep track of how effective the video is. You can see how many views and shares the video gets. Plus, you can continuously update a video without having to start over. Online editing can let you update videos all the time. They don’t even have to be perfect, just clear and entertaining. While the video isn’t always the least expensive option, it offers you the best return on investment.

5. Go Viral

The right video can potentially be seen by hundreds, even thousands of people. Even more. It’s so easy to share and use a video. Have it on your website, use it in your email blasts, and send it out over your social media platforms. Social media is the easiest way to send your video around. It can be seen and shared not only by your target audience, and your followers but shared by many more, as well. Ideally, this is what you want. A clever idea in your video will spread faster than head lice at a daycare. You can easily track the video and see where it goes and how many views it gets.

6. Creatively Wide Open

There are just so many more options available when you use video. keep it simple, make it detailed, and use animation, black and white. You can follow what is trending or branch out on your own. it can really open the door to making your business or product interesting and appealing. The most clever videos are often the least complicated. A simple stick figure performing a small feat has the ability to tell your whole story in a very easy way.

7. Show Me

A video showing how your product or service works is very effective marketing. It lets the viewer see firsthand how the product works and how it will fit into their own life. It’s the perfect way to simply explain your service or product and let the viewer imagine themselves using it. Show it’s used, its benefits, and why everyone should have it right now! You don’t even need dialogue to make the point, as the video can explain it all visually. Take the mystery out by showing it. Take away the doubt and give the viewer their ‘aha moment’.

8. More Hits

The video will show up in an internet search and lead users to your web page. It keeps people there longer when you have a video. They may watch it several times over and then keep looking through your page for more information. You stand a much better chance of capturing the attention with a visual image over just text. It allows the viewer a clear idea of how the product or service will impact their own life.

Play Again

If you have any doubt about the benefits of video marketing, get rid of them. A video can take even the most common bar of soap and turn it into a fabulous soap opera. Your potential of being seen by a wider audience increases the more you share your video. It’s possible to use it on all your social media platforms, on your website, and in your email marketing. It’s versatile and you are open to so many creative possibilities. Make a memorable video that gets seen and shared by as many people as possible. Using humor, music, wild colors, and easy instructions will make your video the best marketing tool you have. For more information or a free quote, please contact us today.
PrevPrevious
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Share on facebook
Share on twitter
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Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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