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How to Rank YouTube Videos Fast: 10 YouTube SEO Tips You Need to Use

  • MatthewWatts
  • October 30, 2018
  • One Comment
Here's What Happened to YouTube Marketing in 2017

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Here's What Happened to YouTube Marketing in 2017
Every month, 80% of people ages 18-49 watch at least one YouTube video. That means plenty of people are watching videos every single day. And if they’re not watching yours, you might be a little confused.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
youtube genres
The main reason might be that your videos don’t rank high when people search for your topic. But learning how to optimize your videos can be a difficult task. Lucky for you, this article will tell you how to do fix this. Read on to learn how to rank YouTube videos fast.
7 Youtube SEO Tips to Transform Your Digital Presence
There is no sincerer love than the love of food.

1. Talk About a Valuable Topic

Like writing an article, you need to create a video that people will want to watch. It won’t matter if you have good SEO if no one watches your video. You should not ignore less popular topics, though, if that is your specialty. You should know that you won’t have as big of an audience though. Generic videos on topics that everyone has seen already is something else to avoid. Chances are people won’t need that information, and if they do, you have more competition to beat. To make a topic SEO friendly, ask what people are googling about your interests. What questions are they asking? Then create a video to answer that question.

2. Get More User Engagement

If you’ve watched a YouTube video in recent years, there’s a good chance someone asked you to like the video. This isn’t because it makes them feel good about themselves. Instead, these creators know that YouTube cares about how many likes and comments a video has. A video with lots of likes and comments shows that people care about the video. Engagement means people are spending more time on YouTube. Because of this, the company rewards great user engagement with a higher ranking.

3. Write a Description

When you’re creating your video, you need to make sure to write a description. The description should be at least a couple hundred words long. The description is how YouTube knows the content of your video. Without it, they rely on the title to decide where to rank you, and the title is not enough. When writing your description, include the keywords you decide upon. This will help YouTube know what your channel’s specialty is.

4. Create a Good Video Title

While the video title isn’t enough on its own, you should make sure to create a good title for your video. A title should be less than ten words long and have a couple keywords in it. YouTube will look at other factors of your video, but your title may make or break how high you rank. And a misleading title is something YouTube will not like. A good video title will also help users decide what video to watch. The title is the first impression. This means that people will decide if they want to watch your content based on it.

5. Write Out Closed Captions

After creating a video, the last thing you want to do is write its transcript. But including closed captions may be one of the most important steps you take. Like the description, closed captions tell YouTube what your video has in it. And because it’s the exact wording, they will have a better idea. Plus, closed captioning helps those who are deaf. It does help with SEO, but closed captioning might also make someone’s day. If you create a formal video, you may have your transcript already. If that’s the case, you have no reason to put it there.

6. Name Your Video File

One small step you can take is to name your video file. We’ve already talked about the title, but this is about naming the video you upload. This simple step will make it easier for algorithms to see the topic of your video. You could even use your video title as the name of the file.

7. Encourage People to Subscribe and Turn On Notifications

You should encourage people to subscribe to your channel in your video and description. This can become annoying, which means you shouldn’t do it more than once. You should also tell your viewers to turn on notifications for when you post. This means they know as soon as you publish a new video. Encouraging people to do this not only helps you get more views. It also helps YouTube know that you are a source many people trust.

8. Get Inbound Links

Next, you should include inbound links to your video. This helps Google and YouTube both know you are a reliable source. Inbound links, or backlinks, are links to your video from other websites. In essence, it tells YouTube that other people trust your video too. Put links on your own website and answer forums with your video. Be careful not to annoy users with self-promotion though.

9. Include Useful Tags

In every YouTube video, you can include tags to your video. While you shouldn’t tag too much, it’s helpful to say what you put in your video is. You should make sure not to be misleading though. This will confuse the algorithm and make your video rank low.

10. Make a Good Video

The most important step you need to take is to make a good video. No matter how great SEO you have, a video with bad quality will not do well. YouTube does take video quality into account with your content. And it will always choose a video with better quality than otherwise. Also, people won’t want to watch a bad video when there are other options. This will affect other SEO factors like user engagement and subscriptions.

Quit Asking How To Rank YouTube Videos Fast

Now that you have some YouTube SEO video tips, you don’t have to ask how to rank YouTube videos fast. One day you might even see your video on the trending page. Did you like this article? If so, read some more video production articles. And if you’re in need of video services in the Toronto area, feel free to contact us for a free quote.
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

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Popular Post
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June 30, 2022
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June 23, 2022
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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INDUSTRIES
  • Startups
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  • Financial services
  • Healthcare services
  • Nonprofit
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  • Internal communications video
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  • Educational video
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  • Food video
  • Customer testimonial video
  • Event video
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