Canada is becoming a hub for video production. In 2015, the operating revenue of the video production industry was $6.7 billion. By 2019, that number had increased to $9.2 billion. More and more companies are becoming aware of the power of video production but some are not realizing its true potential. They make video production mistakes that ruin their projects. What makes a good video? How should you prepare to make one? What do you need to do in the editing booth and marketing room to make it succeed?Answer these questions and you can let everyone see what makes your company tick. Here are seven mistakes you can avoid.E very video you make should have a point to it. It could be to encourage consumers to purchase a particular product or to show how you perform a service. The point you have should be specific. Shooting a video for publicity's sake is not enough. Take a look at what your marketing strategy has been and consider how a video is an extension of it. Think about who you can cater to with your video. You may want to appeal to a specific demographic like older people.Sit down and write your thoughts out. Talk to the people on your production team and evaluate how you can appeal to your target audience. Study the elements of tutorial videos and other content you can shoot. Don't rush things. Quality is more important than timeliness. If there is a trend you want to capitalize on, use social media instead of video marketing.

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A script is absolutely essential to video production. You cannot know what your video production budget will be without your script. Follow some basic screenwriting rules. Write lines of dialogue clearly so the actors know when to say their lines. Include visual descriptions so the director can plan shots and cuts. If you are not comfortable writing the script, find a video production company that will. This may cost you some money, but it will get you a better product. Make sure the director storyboards the video. Small illustrations of what shots will look like will make the video production process a lot easier.It is easy to hide a bad visual. It is a lot harder to hide bad audio. Your audience will notice it, and it will make you look unprofessional.Examine all aspects of the audio, including music and sound effects you will place over the clips. Do not use stock sound effects since they come across as artificial.Make sure you can hear the actors as they talk. If you need ADR, be careful when editing. The lines should match up with the actors’ lips without any delay.The Seven Biggest Video Production MistakesVideo production mistakes run rampant. You should always have a goal in mind for each video you produce. You must write a script that targets a particular demographic. Your audio should be clear and free from distracting effects. Include a call to action, but avoid being too promotional. Establish a mood through simple editing. Don't overstay your welcome with long pauses or elaborate language. Accompany your video with a good strategy that enhances your brand. Don't start shooting without help. Viva Media has two decades of video production experience. We can help you avoid mistakes and create the perfect video. The best advertisements and tutorials fit into a video marketing strategy. Having a call to action is an important first step.You should also increase brand awareness. Include your company's logo, slogan, and leadership. A brief shot of your CEO may be enough.Tell a story through your various videos. You should tell an actual narrative within any advertisement. An obvious one is to show a problem and demonstrate how your product fixes it. Your videos should speak to common themes. Your company may be more professional or experienced than your opponents. You may cater to a specific problem or demographic that your competitors don't cater to. Be consistent with these themes. If you need to change them, plan out a new marketing strategy.