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What Marketers Need to Know About Web Video Production

  • MatthewWatts
  • September 13, 2017
  • 1716 Comments
What Marketers Need to Know About Web Video Production

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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What Marketers Need to Know About Web Video Production

It’s almost alarming how quickly the world of marketing is shifting. It used to be that good, clean copy and a beautiful picture could sell nearly any product.

But with the advent of on-demand content, audiences are demanding a change.  Gone are the days when marketing was a cut and dry process, today’s marketing requires more creative flair.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
7 Questions to Ask Videographer Before Hiring for a Corporate Event

One of the most effective ways to reach your audience is through video production. It’s more engaging, creative, and tends to draw bigger results. And while you don’t have to be the next Spielberg, you will want to know what you’re doing.

Here are some great tips on what you should know when it comes to web video production.

corporate video production toronto
There is no sincerer love than the love of food.

Video Content Generates Millions of Hits Per Day

If you’re not yet convinced of the power that web video production holds, here’s a quick fact for you. On an average day, YouTube receives 30 million unique visitors. Strangely, only 9% of small businesses reported using YouTube. That means that 91% of businesses are missing out on the power a platform like YouTube can bring. And believe it or not, the platform is for more than just adorable pet videos and sports highlights. There are tons of reasons that a small business should be on YouTube. You’ll have the chance to connect with your market in a brand new way they find more engaging. Whether you’re hosting a Q&A or showing off a product, there’s always a reason your business should be on YouTube. If you’ve yet to implement video into your strategy, you’re making a grave mistake.

Web Video Production Requires Planning — And Lots of It

While the point-and-shoot method is great for basic videos, the truth is that proper video production takes planning. You want a video that does your business justice, so there’s no benefit in rushing in. Here are some of the things you’ll need to address before you can start production:
  • Budget
  • Shooting locations
  • Cast
  • Crew
  • Props
  • Shooting equipment
  • Lights
  • Microphones
  • Post-production facilities
  • A video hosting platform
  • Graphics
  • Green screen/background
And this is all before you can even begin the scripting phase. That’s a lot, isn’t it? The good news is that you can get help with all of the technical details. But your input is still necessary for a great final result.

You’ll Also Want a Backup Plan

If you’ve set foot near a production facility, you may be familiar with the adage of Murphy’s Law. The popular saying states that “Whatever can go wrong, will go wrong.” Don’t mistake the popular quote for a pessimistic outlook. On the contrary, Murphy’s Law is all about being prepared. There’s a good chance that even with a professional set and crew, you’ll need a Plan B. Or a Plan C, for that matter. During the planning phase, it’s important to have backup plans and backup plans for those backup plans. By having a backup plan, you’ll reduce the downtime if something needs a fast change. Time is money, after all, so always have a plan at the ready.

Web Video Production Can Help With Your SEO Goals

While you’ll draw tons of attention to the video platform of your choice, there’s one other huge reason to use video. It can boost your SERPs. If you’re looking to get more engagement or drive your SEO ranking, video can be a great addition to your strategy. A lot of marketers mistakenly think that the only way to increase SEO rankings is through social media posts and blogs. However, web video production can be every bit as helpful. For instance, did you know that video content can actually help with link building? Go to YouTube and pick a video on the homepage. Chances are you’ll see an annotation and external link to the channel’s website.

Your Video Can Be as Straightforward or Creative as You’d Like

When you think of a marketing video, chances are you think of a talking head telling you about a product. And for some businesses, that may be the right call. But web video production is all about creativity. If you’re looking for a straightforward promotional video, that works! But you have other options. In general, there are 3 main types of web video. The first is known as a screencast. In this type of video, the content creator literally records their screen. If you’ve ever watched an online tutorial, you’ve probably seen a screencast. If you’re looking to create educational videos, this is typically the way to go. Next are animated videos. These are a bit more involved as you’ll have to hire someone to create the graphics, but they’re fun all the same. Animated videos feature a voiceover or some type of narration to accompany the image. Finally, you may want to choose a live video. While this isn’t “live” in the literal sense (more on that in a moment), this video type gets uses live actors. Think infomercials or product safety videos. And you’re free to mix and match any or all of these elements if you’d like. It’s all about your business and how creative you feel like getting! Take a look at our portfolio for examples of each of these video types.

Don’t Neglect Facebook Live

If you’re part of a marketing team, you already know how important Facebook can be to your strategy. But did you know that you can also use it to stream live videos? The introduction of Facebook Live was monumental, and it’s only growing in popularity. All you need is a camera, a microphone, and a little bit of time. You can use live streaming (not to be confused with the other live video) to reach out to your audience directly. Take this time to really engage your audience. Answer questions and put some faces to the brand. Users get to interact with you in real-time, so have a bit of fun!

Let Us Help With Your Web Video Production Needs

At Viva Media, we understand that web video production can be a bit overwhelming. That’s why we offer comprehensive video production plans. From scripting to post, let us help you use the power of video to elevate your business. Get in touch today for a free quote!
PrevPrevious
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Share on facebook
Share on twitter
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

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June 30, 2022
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June 23, 2022
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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