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Grow Sales in 2019 With Small Business Video Marketing

  • MatthewWatts
  • April 24, 2019
  • 2 Comments
Grow Sales in 2019 With Small Business Video Marketing

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Grow Sales in 2019 With Small Business Video Marketing

It is predicted that video will account for 79% of global internet traffic by 2020. Which is not surprising when you consider that most people prefer visual media to text.

So it has never been a better time to think about your small business video marketing strategy.

With so many small businesses competing for the same customers, it can be hard to make your business stand out from the crowd. But video marketing is one way you can make a real impact.

However, the prospect of creating video marketing material can feel daunting. Especially if you have never done it before.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
The Next Big Thing in Video Trends: Marketing Your Business in 2019
You might be asking yourself: what sort of content should you create? How will you use video to engage with your customers? Well fear not, help is at hand.  Read our handy guide to small business video marketing to find out how it can benefit your business.
video marketing
There is no sincerer love than the love of food.

Make Product Demos

One of the most obvious ways you can use video marketing to promote your business is to use it as a shop window. Create videos that showcase the items that you sell, and will enhance customers’ understanding of how they work.

Often an online video is the only way a customer can see a product in action, so make sure it is on your site that they see it!

While static images on your website are important, nothing beats seeing a product in action. Many customers may have doubts about making a purchase without seeing the item in use, so videos can create sales. 

Video Testimonials

Customers are increasingly wanting to see testimonials and reviews before they make a purchase. In fact, having no testimonials for your product or service can actually put people off buying it. 

You may already link your website to a review site such as TripAdvisor, but have you thought about creating video testimonials?

One way to do this is to record happy customers saying how they benefited from your services. So if you run a cleaning company, you can show people who are pleased with their nice clean home. 

If you are unable to get customers to record testimonials, you can read out some examples of positive feedback and include some images. You can also use that as an opportunity to thank people for their comments, and invite more customers to leave reviews. 

How-To Videos 

How-To videos have become a really popular category of vlogging. 

For the user, they are a free, easy way to learn how to do something from the comfort of their own home. Successful How-To vloggers can make a real name for themselves and can earn millions of YouTube followers.

Internet users are often looking for solutions to problems, or general advice on subjects. Pick a couple of topics that you are confident in creating a How-To video that will enhance your brand. 

Topics that have proved to be successful for How-To videos include:

  • Beauty and make-up tutorials
  • Fashion advice
  • DIY and home maintenance
  • Cooking
  • Vehicle maintenance
  • IT troubleshooting
  • Gaming

Think about any potential problems your customers might have that you could turn into a vlog post. Check your email correspondence from customers, are there any topics that you regularly get asked about?

Record Q&A Sessions

As well as How-To videos, another great way to use video marketing to engage with your customers is to hold Q&A sessions. This is also an excellent way to link your social media profiles to your vlog. 

Invite your social media followers to submit questions about your business or products. You can then choose some of the most frequent or interesting questions to answer on a vlog post. 

This will really engage your customers as it will feel like you are talking directly to them. It will demonstrate to other potential customers that you care what they think. You can use the information you gather from their questions to create an FAQ page on your website. 

Interview Industry Experts

Video marketing can be a great way to increase your authority and demonstrate your expertise in your industry.

One way you can do this is to record interviews with industry experts. These can be people from within your company or valued stakeholders who you work with.

These vlog posts can provide an opportunity to discuss topics in greater detail in an engaging and conversational style. 

So if your business specializes in web marketing, for example, you could even create a video discussing the advantages of vlogging with some prominent vloggers. 

Make It Fun

No matter what industry your business is in, don’t forget to make your video marketing material fun. 

The internet is crammed full of vlog posts and, as with all forms of marketing, you will need to stand out. And you can make your video content really pop by using video animation, graphics, and cool effects. 

Videos that are both informative and fun to watch are far more likely to get shared on social media. And one of the advantages of YouTube is when you upload a video, the site creates code for people to copy and embed the video on other sites. 

Company Culture Videos

If you are proud of your small business and your employees, then why not introduce them to the world. 

Company culture videos are becoming an increasingly popular way to promote your specific brand. REcord a tour of your HQ, and interview some of your employees. 

This will make your customers feel like they are really getting to know you, and put faces to names. 

Company culture videos can also act as a great recruitment tool. Once you have shown what a great place to work your business is, people will want to join the team.

Find Out More About Small Business Video Marketing

So those are some of the ways that small business video marketing can boost sales and enhance your online reputation.

Videos give you the opportunity to engage with your customers in a more human way. And all the research shows that internet users can’t get enough video content.

Find out more about what Viva Media can do for your video marketing strategy and contact us for a free quote today. 

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

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Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy