Are you a nonprofit organization that wants to use more video in your digital marketing? Have you heard that everyone is using videos, but you’re not sure how you can use videos for your marketing strategies?

If this is you, then you’re in the right place. Don’t spend another minute wondering how to use the power of video to grow your nonprofit.

Keep reading to learn how to create video marketing strategies to build your brand and raise awareness for your cause today.

Why You Need Solid Video Marketing Strategies

Overall, incorporating video into your digital marketing is giving businesses a higher ROI than other forms of content. This is because people are consuming videos online in unprecedented numbers.

Most people prefer to watch a short video rather than read a blog article or listen to a podcast. While all forms of content are valuable to reach a larger audience, video marketing is the platform you need to pay attention to and start implementing right away.

There are several different strategies you can use to incorporate video into your digital marketing. Here are five ways video can grow your reach for your nonprofit.

1. Go Behind the Scenes With Stories

When it comes to nonprofits, people want to work with companies they can trust. By sharing the intimate details behind the scenes, you pull back the curtain and show your company culture and brand. You can share behind-the-scenes videos in your stories on several social media platforms.

From Instagram to Snapchat, social media stories are a great way to incorporate videos into your marketing strategy. Share with your audience what you’re about and the personality behind your brand.

Tell your story. Share how you got started. Explain where you’re going with your goals. These are the types of behind-the-scenes videos people love to watch.

Give them what they want to watch and they’ll give you the donations you need to succeed.

2. Maximize SEO With How-To Videos on YouTube

Explainer videos are probably the most popular videos to date. And the reason why is that they solve your viewer’s problems. Your target audience has a question, they search for it, and your online video answers their question.

Use explainer videos to build your audience and boost your rankings in search. Do your market research to find out the questions your audience is asking. And then answer them in your YouTube videos.

YouTube is the second largest search engine online. Use this to your advantage by creating how-to videos and answering the questions your audience is already asking.

3. Use Emotion and Inspiration With Testimonials and Case Studies

For nonprofits, you want to pull on the heartstrings of your audience. Are you collecting kids backpacks for foster children? Share their stores.

Are you raising money to put together a Thanksgiving feast for those who can’t afford to do it themselves? Share videos of last year’s event.

These emotional videos and case studies of previous events get your target audience to click through and donate. Have you helped hundreds of homeless families get back on their feet and into homes? Share their testimony about how you helped them and where they are now.

People like to know that their donations will result in real change. Show them the change by sharing testimonials from previous success stores. By highlighting the impact you’ve already had, you encourage more people to donate so you can continue to make an impact in your community.

4. Utilize Video Ads on Social Media

Your social media video marketing strategy should also include running paid ads. And by incorporating videos into your ads you will increase your reach and engagement.

Video is driving more brand awareness and traffic than ever before. Videos generate more engagement than their content and still-photo counterparts. Make the most of this by incorporating videos into your paid advertising campaigns.

Paid advertising on social media offers you a unique insight into potential donors with their audience insights. Make the most of digital marketing through paid ads so you can grow your audience and build awareness for your cause.

5. Team up With Influencers

When it comes to digital marketing, a great strategy to expand your reach is to borrow the community of others.

Influencers have built up a large audience and have a much larger reach than you can reasonably grow or reach through paid ads. And most consumers say they would rather hear about brands through a friend or influencer rather than through a paid ad.

So, use this to your advantage and create a video with your nonprofit and an influencer. Many influencers would love to share your cause without charging anything, while others will have a set fee.

As a nonprofit, you can also find an influencer who has a personal connection with your cause and pitch a collaboration with them. Teaming up with influencers can expand your reach and build your brand quickly on social media.

Action! Video Marketing Is the Way to Go for Your Nonprofit

You need video content marketing in your overall digital marketing strategy. And creating video marketing strategies can show you the roadmap to follow as you create your videos.

Don’t spend another day wondering what type of videos to create or how to get started. Let’s work together to create stellar content for your nonprofit and grow your reach online.

We work with nonprofits just like yours to build your brand through professional video campaigns. You can learn more about us and how we can help you create videos that amaze your audience.

Don’t wait another day to start using videos in your digital marketing. Let’s start creating your next campaign today.