How to Design a Video Landing Page That Converts
Did you know that including a video on your landing page could increase conversions by a massive 80%? That’s right. If you want as many conversions as possible, you can’t afford to use video on your landing pages. However, you can’t just throw any old video up and expect to see results. You need to create […]
How to Use Video Email Marketing (and Why You Should)
Video is booming, and digital marketers are scrambling to take advantage of it. One way they’re doing this is through video email marketing. Including video as part of your email blasts can increase click-throughs. It also has a 280 percent higher rate of return than traditional emails. So what are all the benefits of adding video to […]
Here’s Why Nobody is Watching Your Video Content
So you’ve made some killer marketing videos. You put effort and time into them and uploaded them online. You should be able to sit back and watch the views rack up. So why isn’t anyone watching? The thing is, you’ve got just eight seconds to catch a viewer’s attention and make them continue to watch. There’s […]
What is the Ideal Length for Animated Marketing Videos
Video marketing is growing. In a visual world, it’s essential to engage your audience in entertaining videos. Animated marketing videos can be some of the best for this goal. However, you need to make them the right way. If your video is too long or too short, it will fail to leave a proper impression […]
High Value Marketing Video Production on a Budget
There are three elements to any business project: speed, cost, and quality. Do you want it done quickly, but done well? That’s expensive. How about really well, but cheap? That’s going to be slow. Your only other option is fast and cheap, but you’ll end up with an inferior product. For video production, quality is […]
How to Make an Explainer Video That Massively Boosts Sales
Billy Mays, the well-known face behind the Oxiclean infomercials might just be the most famous explainer video host of all time. Mays had a natural talent for sales and when he began his career with the Home Shopping Network, his ratings took off from day one. There is something infectious about his big personality and enthusiasm that makes products […]
How to Know If Your Video Ad Is Effective
Video is more of an art than a science. That’s not a bad thing, but it means that it can be hard to tell whether or not your video ads are actually performing. Before you invest too much in video advertising, you need to know that it’s worthwhile. This means looking at a variety of […]
What to Know About Ads in Your Video on Facebook
Video content creators can easily drive revenue by utilizing ads. Facebook video is booming in popularity; it’s easy to share videos, and they attract a wide variety of Facebook users. Therefore, it’s smart to enable Facebook video ads. But before you jump on the opportunity, it’s important to understand how Facebook video ads work and how […]
7 Viral Video Ideas For Your Business
Viral videos are the new ‘golden goose’ of media, with thousands of companies dreaming of the chance to have a viral video. There’s only one problem, and that’s coming up with some solid viral video ideas. With viral videos racking up potentially millions of hits on the likes of Youtube and Vimeo, it’s any marketer’s […]
7 YouTube Video Metrics You Need to Start Tracking
If you don’t have a strategy for measuring the success of your video content, you’re throwing money away. Can you count on one hand the YouTube metrics you actually use? If so, you’ll want to read on… By 2019, video marketing is expected to account for around 80% of total internet traffic. That should tell you […]
