5 Ways YOU Can Use Video to Grow Your Business in 2022

5 Ways YOU Can Use Video to Grow Your Business in 2022

5 Ways YOU Can Use Video to Grow Your Business in 2017

Creating engaging and solid video content has become more important as more people turn to mobile connections. Print ads have traditionally been used to help in every step of a sales strategy but videos have been changing the market. More businesses are using videos to reach out to their customers and employees in intriguing new […]

Understanding the Role of Video in Content Marketing for 2022

Understanding the Role of Video in Content Marketing

Consumers have spoken — the future of content marketing is video. Using video in content marketing initiatives has been successful for leading global brands. How are you employing it in your sales funnel? Video will claim more than 80% of all web traffic by the end of 2019. You can no longer assume that images and copy […]

7 Video Production Mistakes and How to Avoid Them

video production mistakes

Canada is becoming a hub for video production. In 2015, the operating revenue of the video production industry was $6.7 billion. By 2019, that number had increased to $9.2 billion.  More and more companies are becoming aware of the power of video production but some are not realizing its true potential. They make video production mistakes that […]

7 Factors to Consider When Hiring Video Production Companies

video production companies

Making a corporate video is a great way to boost your business and to get your name out there. Videos are easily accessible to the public and, when done right, can be impactful and memorable. In general, it’s more fun to watch a video than to listen to a speech or to read a lengthy, informative […]

What Makes Animated Infographics Such an Awesome Way to Convey Data?

animated infographics

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business. However, you don’t want to release a poor-quality video. If you know the stages of video production, you can ensure that you put out a good video that people will […]

TikTok vs. Instagram Marketing: Which Is Right for Your Business?

tiktok vs instagram

In part because of the science above, video marketing has some distinct advantages over other types of marketing. First and foremost, they have better engagement than other content formats. They’re an incredible tool to tell your brand story to your audience. Because we process visuals easier, this message is more likely to stick with your […]

The Beginner’s Guide to Video Storytelling

Video Storytelling

Do you want an engaging and effective way to spread the word about your fundraiser? Are you looking for a new way to do outreach to tell people about your organization or charity? If you answered yes to those two questions, now is the right time to focus on making fundraising videos! Did you know […]

Is TikTok Marketing is Right for Your Business?

tiktok marketing

If you hadn’t heard yet, video marketing is the future. Everyone from the Fortune 500 to small businesses knows it and is getting in on the action. All this is to say, if your business hasn’t yet got a dedicated video marketing strategy, you’re in the minority. Research shows around 86% of businesses now use video advertising in their […]

8 Creative Uses of Snapchat for Brands

snapchat for brands

If you’ve been looking at introducing professional video to your marketing plan, you’re not alone. About 85% of businesses use video as a marketing tool, and it’s easy to see why. They’re an efficient and creative way to get information across. You’re bound to see continuous growth in the video sector as more businesses embrace this as the future […]