Looking for a powerful tool to communicate with your target audience? Have you ever considered animated videos that you can post on Facebook?Facebook and YouTube dominate the social media space, both of which are incidentally great platforms for sharing videos. That's not surprising for YouTube, but it is for Facebook, which hit an average of 8 billion video views per day in November 2015.Marketers have since been trying to engage more customers by creating videos. Seeing that videos are part of the future of advertising, how can animated videos compare?Find out how videos can help level up your advertising campaigns.

#1 Consumers Prefer Watching Videos

In today's fast-moving world, videos are the king of content.In 2017 alone, 500 million users viewed a video on Facebook. Users have also watched 1 billion hours' worth of content on YouTube. Snapchat, GIFs, live videos, and such also reflect the people's need not only to watch but to create videos as well.According to psychology, videos are more appealing because they emotionally connect with viewers. Moving images attract the human brain, which is also why animated videos are engaging.

#2 People are More Likely to Share a Video

User-sharing in social media is a great way to reach a higher number of people without you doing anything. What better way of encouraging sharing than by creating content that people like?A study revealed that people share videos 1,200 times more than the combination of texts and links. About 92 percent of mobile viewers also share videos they liked with their peers.Take advantage of these statistics by giving people what they actually want.

#3 Videos Communicate Better

Using zero to a few words, videos can communicate ideas and information better. With visuals, our brains process the information better because they won't have to exert much effort like they do when processing text.Animated videos make it even simpler because they reach the emotions of viewers. Furthermore, animations tend to be simple drawings with soft colors, which appeal to the brain more than complex shapes.

#4 Viewers Can Better Understand Abstract Ideas

Touching on that note, an animated video can give life to abstract ideas. It's one thing to shoot a video of bread production. It's another to visually explain how cryptocurrency works, for example.With only a team of animators, advertisers can do whatever they have to in order to easily explain a difficult concept that might not be possible in real-life.Want to show how venom moves through the bloodstream? How about comparing the size of a human to earth and to the sun?How will you shoot these in a way that viewers can easily understand? Draw these concepts instead.

#5 Animations Give Advertisers Free Reign on Concept

Would a video work better if it's in an outer space setting? Then, animated videos are the way to go.Animations don't limit creativity. A live-action video, on the other hand, has limitations on what footage you can get. No matter how crazy the concept is, if it's the one that will work, you can bring it to the screen through animations.Advertisers can have their protagonist swimming underwater, surviving explosions, or even surviving explosions underwater. Animating there is a better method than spending resources on a live-action video.

#6 Search Engines Love Video Content

Search engines love websites that cater to the users' needs. As videos appeal to the users, search engines prioritize those with embedded videos.You can publish your videos on social media or on YouTube before embedding them on your website. That way, they have a chance to go viral, which gives you a higher likelihood of ranking high when you embed them.Moreover, people spending more time on a page sends good signals to search engines. Considering that people spend 2.6 times longer on a page with a video than without, it's worth the few clicks.

#7 Videos Cater to Mobile Users

Think about your audience. They are more likely to watch a video in their free time, and that's during the commute, when they're out for lunch, or when they're having coffee with a friend. They're always on the go with only a few minutes to spare, hence the increase in the use of smartphones.You want to be where they're looking, and you want to be as concise as possible not to take too much of their time. As we've explained above, this is possible with animated videos.

#8 Animations are More Feasible than Live-Action

If videos are so effective, why can't advertisers use them every time instead? Budget.When shooting a video, you have to consider the location, the actors, the props, the logistics, the staff, and the equipment. The list goes on, but with animation videos, you only need to have an animator and a computer.All this complicates the process and most marketers will only invest in videos if they see a high return on investment (ROI). With good video content, like high-quality animated videos, you can double your ROI.Better yet, hire an animated video production company to do the work for you. You're still saving a huge amount of time and money.

#9 Animated Videos are More Flexible to Changes

If you want to reuse an old video but have to change even one scene, you're going to have to call for a reshoot with the same actors, same wardrobe, same setting, and maybe even the same camera for consistency. Not only does this take time, but it also eats into the budget and energy.On the other hand, it's fairly easy to whip up an animated scene or make edits to the existing one. You can update the content to reflect recent information or add something anytime you want.

#10 Videos Do a Good Job of Encouraging People to Buy

All those research from different companies agree on one thing: videos increase sales.Consumers who watch a video first are 1.81 times more likely to buy a product. About 51.9% of marketers even agree that videos have the best ROI, while retailers see a 40% increase in sales because of a video.These numbers only reiterate that a video, with a high cost of production, can lead to better conversion rates. Now, imagine using animated videos with lower costs and better results.

Professional Animators Can Get the Job Done

Make creating animated videos even easier by outsourcing it to professionals, such as Viva Media. With an exceptional team, we can bring any concept to life.Contact us and let us know what you need. We even offer a free quote.