At the start of 2024, there were a reported 31.90 million social media users in Canada, representing around 81.9% of the population. Social media has become a bustling digital stage where businesses and individuals showcase their stories, products, and ideas.

In this vibrant landscape of digital communication and storytelling, video production reigns supreme. It captivates audiences with its dynamic visuals and engaging narratives. As the demand for high-quality content escalates, mastering the art of social media video production has never been more critical. 

Interested in learning more about how video production can positively impact social media engagement? Keep reading below for more insights. 

Provides Attention-Grabbing Content

Globally, internet users spend around 145 minutes per day (2 hours 41 minutes) on social media platforms. Video content is a crucial component of a modern digital marketing campaign. 

Videos are inherently attention-grabbing due to their dynamic nature. They combine visuals, audio, and text to convey a message. The movement and changing imagery can quickly capture a viewer's interest.

This is especially true when compared to static images or blocks of text. Additionally, videos can create a sense of immersion, drawing viewers into the content and keeping them engaged.

This attention-grabbing quality is further enhanced by the autoplay features on many social media platforms. They start playing videos as soon as they appear on a user's feed which can increase the likelihood of capturing their attention.

Offers Increased Reach

Social media video production also expands your brand's reach. Video content often receives preferential treatment in social media algorithms. This results in higher visibility and reach.

Platforms like Facebook and Instagram prioritize video content. They will display it more prominently in users' feeds. Moreover, videos are more likely to be shared by users, helping them expand their reach organically.

This increased reach is beneficial for brands looking to connect with a larger audience. It can lead to higher social media engagement rates. Additionally, the rise of video-centric platforms like TikTok and YouTube has further emphasized the importance of video content in reaching and engaging with audiences online.

Attracts Higher Engagement Rates

Videos tend to generate higher engagement rates on social media compared to other forms of content. The dynamic nature of videos encourages them to interact with the content.

Social media engagement is crucial for businesses looking to connect with their audience. It also helps build up a loyal following. Brands have a unique opportunity to capture attention and drive meaningful engagement through video content.

This is especially true of the Gen Z generation born between the mid-1990s and mid-2010s. As much as 98% of Gen Z'ers own a smartphone and spend the majority of their free time engaging in social media trends.

Fosters an Emotional Connection

Video content often evokes emotions more effectively than text or images alone. Emotional connection in videos is powerful because it can resonate deeply with viewers. This helps foster a stronger connection with the audience through empathy, relatability, or inspiration. 

Viewers are more likely to express their thoughts and feelings in response to relatable and engaging video content. Emotional engagement can lead to increased likes, shares, and comments. 

This emotional resonance helps to humanize brands, making them more relatable and likable. When viewers feel emotionally connected to a brand or its message they are more likely to engage with the content. It also develops a long-lasting relationship with the brand.

Incorporates Storytelling Elements

Storytelling in videos is a powerful tool for marketers. It allows for connecting with audiences on a deeper level. Authentic storytelling weaves narratives that resonate with viewers' experiences, values, and emotions.

By utilizing storytelling in social media video production, brands can create compelling stories that engage and captivate. Like a book, it involves creating a beginning, middle, and end. This is what draws viewers in and keeps them invested until the conclusion.

This storytelling framework helps to build suspense, evoke emotions, and deliver key messages in a memorable way. Through storytelling, brands can convey information. They can also create a lasting impression that resonates with viewers long after they've watched the video.

Increases Shareability Factor

Shareability is a key strength of video content on social media. Social media users will be more likely to share video content they find entertaining or informative to their followers. Each share can help boost your content and increase the success of your digital marketing campaign. 

Many social media platforms make it easy for users to share videos with just a click or tap. This aids in boosting their shareability.

Really popular videos have the potential to go viral, meaning an exponential boom in views, likes, and shares. This viral potential is a significant advantage of video content. It allows brands to expand their reach and connect with new audiences quickly.

Enhances SEO Benefits

Video content can significantly benefit a brand's search engine optimization (SEO) efforts. Search engines like Google often prioritize video content in search results, especially for certain queries.

By optimizing video content for SEO brands can improve their visibility in search results and attract more organic traffic with relevant keywords. This includes titles, descriptions, and tags.

Videos can also increase dwell time on a website. This is a metric that search engines consider when ranking pages. Including video transcripts can also improve accessibility as well as provide search engines with more text to index, further boosting SEO.

Incorporating video content into a brand's digital strategy can have a positive impact on its search engine rankings and visibility online.

Adds Educational Value

Videos offer educational value to viewers on social media. They can clarify complex topics in simple terms. This makes learning more accessible and engaging.

Video content can also be used to visually demonstrate concepts. They're easier to understand than text alone. Explainer videos and demo videos can also provide step-by-step instructions to help viewers learn new skills or processes.

An educational video may feature experts sharing insights and knowledge. It can offer viewers valuable information they might not find elsewhere. This helps brands stand out as industry experts and builds trust and credibility with consumers.

Builds Brand Personality

Brand personality plays a big part in social media video production. It relates to how a brand expresses its unique traits and values. The characteristics that help set it apart from other brands.

Video productions can help showcase a brand's personality. It does so by using tone and style techniques that align with the brand's identity.

For example, a brand aiming for a fun and quirky image may create humorous videos. On the other hand, a brand focused on luxury may produce elegant, high-quality videos.

By consistently presenting a distinct personality through videos, brands can create a strong and memorable impression on their audience. This helps to differentiate themselves from competitors and build a loyal following.

Employs Interactive Elements 

Interactive elements are a key factor in social media engagement. Sometimes you only have a few precious seconds to grab the attention of social media users. It's important to engage viewers and encourage them to participate.

Incorporating interactive elements into your videos makes the viewing experience more dynamic and personalized. They can also lead to higher engagement and retention rates. Popular interactive aspects include:

• Polls
• Quizzes
• Clickable links
• Surveys
• Games

These elements can provide valuable feedback and data for brands to understand their audience better. It also allows brands to tailor future content to the needs and interests of its consumer base.

Utilizes Effective Call-to-Actions (CTAs)

A Call to Action (CTA) is a prompt that encourages viewers to take a specific action after watching the video. CTAs are important because they guide viewers on the next steps to take.  This helps drive conversions and engagement.

This could include visiting a website, signing up for a newsletter, or making a purchase. It may also include sharing the video with others. Your CTA will depend on the unique purpose of your social media video production and what you wish to achieve with it.

Effective CTAs are clear, concise, and relevant to the content of the video. They should also be strategically placed within the video to maximize impact.

Delivers Measurable Results

Measurable results in video marketing refer to the tangible data that can be tracked and analyzed. This data assesses the effectiveness of a video campaign. It includes video marketing metrics such as:

• Video views
• Watch time
• Engagement rates
• Click-through rates
• Shares and likes

These metrics provide valuable insights into how well a video performs and whether it's achieving its intended goals. By analyzing these results, marketers can identify what is working well and make informed decisions about future video content and strategies.

This data-driven approach helps to optimize video campaigns for better performance and video marketing ROI. It ensures that resources are allocated effectively.

Trust Your Social Media Video Production Needs to the Experts at Viva Media Canada

In today's modern world, social media video production is a must for brands of all sizes. Social media engagement is vital for businesses to get eyes on their brand. Professional video production can make it happen. 

Viva Media Canada offers quality video production services for non-profits, startups, technology, financial, corporate, and more. We specialize in live-action video, mixed media, and motion graphics and animation. Let our proven track record of exceptional customer service speak for itself. 

If you're ready to partner with Viva Media, contact us today to get started.