It’s been researched that by 2022, 82% of consumer traffic will be centered on online videos. That is 15% higher than it was in 2017!
With technology becoming more popular as the year passes, you must know the difference between video content marketing and video advertising. Though they sound similar, they are quite different. Knowing the difference between the two will help you figure out how to grow your career effectively.
Are you a video producer living in Toronto, Canada? Are you wondering how you can market your content as a creator? With just a few examples, we can show you the key differences between video marketing and video advertising. Continue reading to learn how you can make your brand skyrocket online!
What Is Video Content Marketing?
Video marketing involves using video production to promote your company. Video marketing can be done in a variety of ways, whether through full-length videos or clips. They help you develop brand awareness by being the face of your social media platforms.
The main objective of video marketing is to educate, engage, and inform. Take a quick scroll on Instagram. Did you run into a video from a cooking page, or watch some beauty guru apply cosmetics? This is video marketing! It’s a part of everyday life, especially if you’re active on social media.
Benefits of Video Marketing
Video marketing has an entire slew of benefits, most based on the fact that it will give your brand more awareness than any other form of marketing. Besides this, the benefits of video marketing include:
Increase Traffic
It’s social media we’re talking about, so of course, you’re going to have a lot more views!
Over 72% of the public use some type of social media. Video marketing increases traffic by appealing to commonly used websites, such as YouTube, Facebook, Instagram, or Twitter. Add on some hashtags to your post, and you’ll be seeing a lot more engagement than you thought.
If you’re producing high-quality, entertaining, and engaging content, then you’re bound to gain a following!
You’re More Relatable
The greatest aspect of video marketing is that you are relatable. You have a social media page, just like everyone else, and you’re interacting with them in a normal fashion.
Advertisements can be too formal and lead to less engagement. However, with social media, you can appeal to multiple audiences and simply present your brand! Some people will see you more as a friend rather than a company. This is beneficial because a business that is too up-tight may not get great customer engagement.
The benefits don’t end here! Other advantages of video marketing are:
- Increased online visibility
- Connect with potential businesses
- Boost conversion rates
What Is Video Advertising?
If video marketing is the stage, then video advertising is the actor! Video advertising is an element of video marketing that involves making videos that you will eventually pay to advertise.
A brand would advertise these videos in hopes to persuade its audience to take action on purchasing from their brand. Though you can use video advertising to promote a business, it is almost always used to sell services or a product.
Your video advertisements are going to feel a lot more like a commercial rather than a regular, informal video. This professional content creation will help your brand’s products garner sales.
Benefits of Video Advertising
Video advertising is only a small component of video marketing, but it’s just as important! You need video advertising to truly get sales and make a profit.
Appeal to Different Audiences
Video marketing can sometimes be confined to your social media following. However, with video advertising, the algorithm is tweaked to show a larger audience your videos. You aren’t confined to a certain group of people.
Analytics
Video advertisements have foundations in analytics; these measurements can help you understand how you need to elevate your videos for more sales. And though advertisements are sales-based, analytics can help you analyze your video marketing strategies as well!
What’s the Difference?
Besides the typical contrasts, video marketing and advertising go hand-in-hand. One helps brand awareness, and the other helps generate sales. However, if you’re still wondering which one to prioritize, answer the following questions!
What’s Your Purpose?
Do you have to sell a product? Are you trying to get your name out there? Advertisements are ideal if you’re selling something, but marketing is the best for brand awareness.
Got Money?
Video advertisements will almost always cost money. You’re giving the platform money to promote your video, which in return, you’ll garner sales.
How Long Is It?
Video marketing can be as long as you’d like, though it’s important to know your audience’s attention span beforehand. Video advertisements, however, need to be very short. Around 30 seconds to 2 minutes is ideal.
Is It High-Quality?
Video advertisements are similar to YouTube ads or commercials, so they should have exceptional quality! Don’t post an ad that doesn’t have a professional recording, or you’ll place your brand’s reputation at risk.
If you’re wondering how to produce a high-quality video in Toronto, Canada, think about getting in touch with a video production company! Viva Media is an award-winning animation and regular video production studio. You’ll receive breathtaking ads for your brand, while also receiving the best service for your desired video.
Viva Media produces videos that get you noticed. No matter if you’re asking for a live-action production or motion graphics, we’ve got you covered. Don’t settle for anything low-quality. Instead, invest in us!
Start Producing and Posting Now!
Practice makes perfect, and there is no better time than now to get started on your marketing and advertising journey. Video content marketing is a business in itself, so you must be consistent! The perfect mixture of marketing and advertising will have your videos going viral in no time.
Ready to discuss your next video project? Leave us the details and we’ll get started on your dream video!
97 Responses
Good day! I know this is kind of off topic but I was wondering which blog platform
are you using for this site? I’m getting tired of WordPress because I’ve had problems
with hackers and I’m looking at options for another platform.
I would be awesome if you could point me in the direction of a
good platform.
Right here is the perfect webpage for everyone who
wishes to find out about this topic. You understand so
much its almost tough to argue with you (not that I actually will need to…HaHa).
You definitely put a new spin on a topic which has been discussed for a long time.
Great stuff, just excellent!
Great items from you, man. I have bear in mind your stuff
prior to and you’re just too fantastic. I really like what you’ve obtained here, really
like what you’re stating and the way wherein you say it.
You make it entertaining and you continue to take care of to keep it wise.
I can not wait to read much more from you. This is really a
tremendous web site.
Currently it looks like Drupal is the top blogging platform
available right now. (from what I’ve read) Is that what you are using on your blog?
Wonderful, what a weblog it is! This blog provides useful facts to us, keep it up.
Hello vivamedia.ca admin, You always provide helpful diagrams and illustrations.
Article writing is also a fun, if you be familiar with afterward you can write otherwise it is complex to write.
I know this if off topic but I’m looking into starting
my own weblog and was curious what all is needed to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet savvy so I’m not 100% positive.
Any suggestions or advice would be greatly appreciated.
Kudos
Can you tell us more about this? I’d want to find out some additional information.
Spot on with this write-up, I really believe this amazing site needs much more attention. I’ll probably be back again to see more, thanks for
the information!
Do you have a spam issue on this website; I also am a blogger, and I
was curious about your situation; we have developed some nice practices and we are looking to
exchange solutions with other folks, why not shoot me an e-mail if interested.
I am really loving the theme/design of your site.
Do you ever run into any browser compatibility problems?
A few of my blog audience have complained about my website not working correctly in Explorer but looks great in Chrome.
Do you have any tips to help fix this issue?
Thanks for your personal marvelous posting! I really enjoyed reading it, you are a great author.I will remember to bookmark your blog and will come back in the future.
I want to encourage yourself to continue your great posts, have a nice afternoon!
Howdy! This post could not be written any better!
Reading through this post reminds me of my old room mate! He always kept chatting about this.
I will forward this write-up to him. Pretty sure he will have
a good read. Many thanks for sharing!
What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely
useful and it has helped me out loads. I hope to
give a contribution & help other customers like
its aided me. Good job.
I am sure this paragraph has touched all the internet
visitors, its really really good article on building up new blog.
Excellent post. I definitely appreciate this website. Continue the good work!
I think this is one of the most vital information for me.
And i am glad reading your article. But wanna remark on few general things,
The site style is wonderful, the articles is really
nice : D. Good job, cheers
To the vivamedia.ca administrator, You always provide clear explanations and definitions.
Everyone loves it when individuals come together and share ideas.
Great website, continue the good work!
I like the valuable info you provide in your articles.
I will bookmark your blog and check again here regularly.
I am quite certain I will learn lots of new stuff right here!
Best of luck for the next!
Hello, i believe that i saw you visited my blog so i got here to go back the favor?.I am attempting to to find things to enhance my
website!I assume its good enough to make use of a few of your ideas!!
What’s up every one, here every one is sharing these familiarity, thus it’s pleasant
to read this webpage, and I used to go to see this webpage daily.
What i don’t understood is if truth be told how you are now
not really a lot more neatly-liked than you may be now.
You’re so intelligent. You already know thus
considerably in terms of this subject, made me personally believe it from so many varied angles.
Its like men and women don’t seem to be fascinated
until it’s something to accomplish with Girl gaga! Your
own stuffs nice. At all times maintain it up!
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now
each time a comment is added I get four emails with the same
comment. Is there any way you can remove me from that service?
Thanks!
Dear vivamedia.ca admin, Your posts are always well-formatted and easy to read.
Hello vivamedia.ca admin, Your posts are always well thought out.
magnificent post, very informative. I wonder why
the other specialists of this sector don’t notice this.
You must continue your writing. I’m confident, you
have a great readers’ base already!
It’s going to be finish of mine day, but before finish I am reading this enormous paragraph to improve my knowledge.
Magnificent beat ! I wish to apprentice whilst you amend your website,
how can i subscribe for a weblog site? The account helped me a
appropriate deal. I were tiny bit acquainted of this
your broadcast provided brilliant clear idea
Way cool! Some very valid points! I appreciate you penning this article and also
the rest of the website is very good.
Asking questions are in fact fastidious thing if you are not understanding
something completely, except this paragraph offers pleasant understanding even.
Normally I do not read article on blogs, but I wish to say that this write-up very forced me to try and do so!
Your writing taste has been amazed me. Thank you,
quite nice article.
Howdy! I could have sworn I’ve been to this blog before
but after browsing through some of the posts I realized
it’s new to me. Nonetheless, I’m definitely pleased I stumbled
upon it and I’ll be bookmarking it and checking back frequently!
I really like looking through an article that will make
men and women think. Also, thank you for allowing for
me to comment!
These are in fact enormous ideas in about blogging.
You have touched some fastidious things here. Any way
keep up wrinting.
I’m gone to inform my little brother, that he should also pay a visit
this website on regular basis to obtain updated
from most up-to-date reports.
Thank you for some other informative blog. The place else could I get that type of information written in such a perfect approach?
I’ve a project that I am simply now running on, and I have been at the glance out for such
information.
Link exchange is nothing else however it is
just placing the other person’s web site link on your page at appropriate place and other person will
also do same in favor of you.
I have been exploring for a little bit for any high quality articles or blog posts in this sort of space .
Exploring in Yahoo I ultimately stumbled upon this website.
Reading this info So i am happy to show that I have an incredibly excellent uncanny feeling I came upon just what I needed.
I such a lot no doubt will make certain to do not disregard this
web site and give it a look on a relentless basis.
Woah! I’m really loving the template/theme of this blog.
It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between superb usability and appearance.
I must say you’ve done a great job with this. Also, the blog loads extremely quick for me on Internet explorer.
Outstanding Blog!
To the vivamedia.ca admin, Thanks for the well-structured and well-presented post!
Hi! I understand this is sort of off-topic however I needed to ask.
Does building a well-established website such as yours take a large amount of work?
I’m brand new to operating a blog however I do write in my diary everyday.
I’d like to start a blog so I can easily share my personal
experience and views online. Please let me know
if you have any recommendations or tips for new aspiring bloggers.
Appreciate it!
Way cool! Some extremely valid points! I appreciate you penning
this write-up and the rest of the site is very good.
Dear vivamedia.ca owner, Your posts are always well-referenced and credible.
Hi vivamedia.ca owner, Thanks for the well-organized and comprehensive post!
Hello vivamedia.ca administrator, Good job!
To the vivamedia.ca admin, You always provide clear explanations and step-by-step instructions.
Hi vivamedia.ca admin, Your posts are always well researched.
Your article helped me a lot, is there any more related content? Thanks!
médicaments : Mode d’emploi et conseils d’utilisation Specifar Belfort medicijnen kopen in België zonder voorschrift
farmacia en línea en Chile que vende medicamentos Advaita Salamanca acheter des médicaments médicaments
precio de medicamentos sin receta médica Silom Medical Volendam farmaci senza
prescrizione disponibile in Emilia-Romagna, Italia
сонник новые вилки газета оракул сайт, оракул газета стрижка волос сонник ремонт старого дома
заговор на жену чтобы любила только меня снятся
раны на теле у себя к чему без крови
Les avantages de commander médicaments en ligne Apofri Cayenne medicijnen te
koop in Breda – bestel vandaag nog!
comprar medicamentos en Bolivia de forma legal Stada Pointe-de-l’Église medicijnen online aankoop in Nederland
leki zalecane przez lekarzy Hormona Montauban cena leków w Polsce
prijs van medicijnen zonder recept Marcan Chalco médicaments
de pharmacie canadiens
дарят обувь во сне к чему снится женщине сон пустой колодец молитвы ребенок заболели
к чему сниться откушенный палец что значит если подруге приснилось
что я беременна
medicamentos disponible sin receta en farmacia de Guayaquil
Galena Lorient Medikamente online bestellen ohne Rezept
если приснилась крыса большая
добрая 53 сон пресвятой богородицы молитва молитва богородице на каждый
день на русском языке читать онлайн
заговоры от остеомы заговор для благополучной дороги
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
prix du médicaments en Belgique Choseido Malmedy
médicaments à commander en Belgique
Preis von Medikamente ohne Rezept in Deutschland Almus Bassersdorf Ontdek waar
je medicijnen online kunt vinden zonder voorschrift in Nederland.
ақыл сөзіне антоним, мақсат сөзіне антоним қазақстандағы
портты қала және ондағы су көліктері, судағы кеме не себепті
суға батпайды еліміздегі бизнес пен кәсіпкерлікті дамытуды қолдау жобалары, бизнестің жол
картасы 2025 атамекен 7 ценностей казахского народа, духовные и нравственные ценности казахского
народа обычаи и традиции
парахат жолдасбаев той бугин скачать, парахат жолдасбаев все песни саяси
анекдоттар, биатлон казакша отели в алании 5 звезд все включено,
отели турции 5 звезд все включено первая
линия нива кентау, нива туркестан
Infórmate sobre el precio del medicamentos bajo receta médica en Chile Mabo Wezet Medikamente in den Niederlanden legal kaufen
безді эпителий ұлпасы, ағзалар және шырышты қабықшалардың құрамындағы
маманданған эпителий
тіндері санкционный список товаров
2022 россия, список санкционных товаров для ввоза в россию 2022 тамақтанғаннан кейінгі дұға жалпы қан анализі, жалпы қан анализі дегеніміз не
безді эпителий ұлпасы, ағзалар және шырышты қабықшалардың құрамындағы
маманданған эпителий
тіндері санкционный список товаров
2022 россия, список санкционных товаров для ввоза в россию 2022 тамақтанғаннан кейінгі дұға жалпы қан анализі, жалпы қан анализі дегеніміз не
farmaci con o senza ricetta in Francia InvaGen Ponte Lambro confronto prezzi
per l’acquisto di farmaci online
medicijnen zonder recept: Veilig online bestellen Advaita Nijkerkerveen Commandez votre médicaments en ligne au Québec
преподаватели ауэс, бектемиров ауэс алаш ураны олен, алаш ураны ремикс даке, dake bikko қызғаншақ скачать скала 2 насос цена,
grundfos scala2 отзывы
мәдениеттегі қарым қатынас стильдері, қарым қатынас стильдері
презентация танцевальные кружки, латиноамериканские танцы астана допплерография таза, узи желудка цена шуба из баргузинского соболя
цена, шуба из соболя цена
он алты жасар чемпион о чем,
он алты жасар чемпион читать
masima бренд, masima чайник производитель ал кластастар кайда, класстастар кайда ремикс проверить удостоверение по иин, как
проверить иин нерезидента
черна магия с конец к чему сниться груша женщине значение
тройка кубков таро тота, 2 чаш таро
тота
сонник схватки беременной женщины если снилось такси
гадание на картах таро онлайн на отношения мужчины ко мне ближайшее будущее самые лучшие молитвы
на удачу таро квест галерея
звёздные войны фильмы по порядку смотреть, звёздные войны 10 к чему снится мыться в душе с мужчиной
мне нужна подработка в москве подработки г салават подработка на неполный рабочий день ульяновск заработать на фрилансе на телефоне
компактное рабочее место
дома для работы на ноутбуке фриланс обучение новичка с нуля бесплатно онлайн курсы работа в детском доме красноярска рив гош
вакансии удаленно
как быстро заработать немного
деньги в интернете мебель для дома своими руками приемы работы и подробные чертежи
скачать дипломная работа разработка
дистанционного курса заработать деньги
в телеграмме без обмана и вложений
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
работа на дому в тюменской области какие способы быстро заработать проверочная работа по теме земля наш
общий дом 3 класс школа яндекс работа на дому в калуге
работа с жгутом дома известные сайты
для заработка фрилансеры скачать торрент фильм работа рядом с домом омск вакансии советский район