Do you want an engaging and effective way to spread the word about your fundraiser? Are you looking for a new way to do outreach to tell people about your organization or charity?If you answered yes to those two questions, now is the right time to focus on making fundraising videos!Did you know that it’s expected that videos will make up 82% of all traffic online by 2022? Take advantage of this popular trend now and focus on making good video content for your non-profit or charity.Keep reading if you want to learn the best way to make videos for causes you care about.?Having an eye for visuals and knowing how to write a good script can be very helpful when you're trying to make videos. However, it's important to know that the true secret to making good videos comes down to planning. When you take time to think about messaging and ways to reach your audience, making effective fundraising videos is simple. If you're ready to make some great fundraising videos, make sure you follow these tips.The best video editor and director won’t be able to produce good content if it doesn’t have a solid message. It’s important for every video you shoot to have a clear purpose. Take some time to think about your message and the impact you want to make with your content. Do you want this video to spread awareness for your cause to get more people to donate? Are you looking for volunteers to spread the word about your current fundraising campaigns? Are you trying to get the attention of potential big donors?Sit down and up some thought into the end results you want your content to have. Once you have a clear understanding of that making an effective video gets much simpler.

There is no sincerer love than the love of food.

Remember, video content is such an effective marketing tool because it's shareable. The people that are watching your video could be long time donors that follow your cause on social media or a completely new person that’s seeing your video because a search algorithm pushed it to the top of their newsfeed. This is why it's important to ensure that your video answers some important questions:

• Who are you and what does your organization do?
• Why are you a worthy cause to donate to/pay attention to?
• Why are you raising money?
• Why should the viewer care about what you're doing?

If you can ensure that your video covers all of these bases, you're on your way to creating some truly effective content.Despite constant studies that claim people have short attention spans, the average YouTube video has managed to get longer. Some content creators may choose to make videos longer to get more ad dollars, but you should focus on keeping your videos as short as possible.You're trying to give people a lot of information in your videos. Overloading them with too much over a long period of time could make them disengage from your content.It’s also important to note that people that are unfamiliar with your cause may not be as engaged with the content. You're going to want to grab their attention as quickly as possible so you can push them to take action.Make Multiple Videos & Share EverywhereDon’t assume that all you need to do to get people to donate to your fundraiser is to make one video. If you want to market your fundraiser effectively you should make a series of videos to help your cause. You’re going to want to give your supporters plenty of content they can share with their friends and family. If they share the same video over and over again with others, you can expect people to tune out your message pretty fast. Think about different interesting ways to get your message across. This can make it easy for your experiment with different trends and messaging so you can learn what really resonates with your target audience.Don’t just assume that posting your video once on social is enough to get donations. Start thinking of different ways you can use your video content to ensure that the right people can see it. Consider adding your videos to your email newsletters. Embed the video on pages on your website, or even consider making a special landing page campaign to push people directly to the video. Also, don’t make sharing your video a one and done deal. Make a schedule so you can periodically share your video on different platforms to get the most views possible.