If you hadn’t heard yet, video marketing is the future. Everyone from the Fortune 500 to small businesses knows it and is getting in on the action. All this is to say, if your business hasn’t yet got a dedicated video marketing strategy, you’re in the minority. Research shows around 86% of businesses now use video advertising in their marketing plans. Why? We’re answering that very question.So you’re ready to make an advertisement video… but what type of video do you start with? There's no end to different types of videos you could do. Which performs best will depend on your industry, niche, and the quality of the content itself. This said we've got a few examples of popular small business video advertising types.A knock-on benefit of video marketing is how much Google loves videos. The goal of any good digital marketing strategy is to get your brand or product in front of more users online. This is why SEO (search engine optimization) makes up a huge portion of digital marketing strategies. Your video marketing can fit perfectly into your SEO strategy. Because Google loves video results. A well-optimized video result sits at the top of the search results these days. These videos can appear on your website, YouTube, and across your social media platforms. This increases the chances of them appearing high up in the search engine ranking positions for relevant key turns.

There is no sincerer love than the love of food.

When you think of video marketing, your mind might drift immediately to YouTube. YouTube is by far the largest video-sharing platform online. So large in fact that more than 1 billion hours of content is consumed on YouTube alone every day.But video marketing isn't just YouTube. You should be using video content across multiple channels and platforms to convey your brand messaging to your audience.In this sense, anytime you're using content in video format, you're conducting video marketing.It's by no means a new concept. TV adverts have been around for almost as long as the TV itself! But the channel by which we consume video advertising has changed.For businesses, using video advertising can substantially increase conversions or leads. Being able to watch a demonstration of a product and see the dimensions and functions is so much more appealing to customers than reading about them. It can clear up common questions and doubts much more effectively than text can. You can and should add product videos across your site wherever applicable. You should also ensure where you have videos appearing on other platforms or sites, there’s a clear call-to-action to your site or service linked within the video or description.Benefits of Video Advertising?In part because of the science above, video marketing has some distinct advantages over other types of marketing. First and foremost, they have better engagement than other content formats. They're an incredible tool to tell your brand story to your audience. Because we process visuals easier, this message is more likely to stick with your audience. Think about the last time you read a blog article, how much of it do you remember? Whereas remembering a short TV commercial is much easier.This is why so many businesses are changing their long-winded text-based “about us” pages into engaging short videos that show your audience what you're all about.