How to Write a Script for a Video in 5 Simple Steps

How to Write a Script for a Video in 5 Simple Steps

How to Write a Script for a Video in 5 Simple Steps

Did you know that 90% of customers say that watching videos helps them make purchasing decisions?

Are you using videos in your marketing strategy? If not, you’re missing out!

How you choose to advertise and market your brand could make or break your company. If you’re doing ANYTHING in the world of digital marketing you must use video. A quality video can go a long way in marketing your product.

But a great video starts with an awesome script. You might have an amazing vision in your head, but it isn’t worth anything until it’s on paper.

You may wonder how to write a script for a video. Here’s a step by step guide on how to write a video script and nail it.

How to Write a Script for a Video

Video script writing is more than writing awesome content. You have to pick the right video format, create goals, and get the reader hooked.

Read on for some video script template ideas and all the info you need in how to write a video script.

1. Choose Your Video Format

Before you start video script writing you need to establish what kind of video you will make. There are several different kinds of video format and each serves a different purpose. Choose your video format, then create your script and storyboard.

Explainer videos provide step by step instructions on how to use a product or service. For example, how to use a new gadget. An example of an explainer video script template could be:

  1. Set up the problem
  2. Provide the solution by introducing your product or service
  3. Explain how the product or service works
  4. Summarize the benefits and give a call to action

Vlogs and webinars are similar. They are informative videos about services or educational products.

Branding videos are short and basic with the aim to introduce your brand. You can tell the world your story and companies vision. You can also be transparent about your company by letting your audience know what’s going on behind the scenes.

Testimonial videos can be a lot more effective than written reviews. This is because people can hear their tone of voice and see their facial expressions. This enables them to trust the review.

2. The Moral of the Story

Just as any other marketing project, the aim of video script writing is to tell a story. Before you begin, you need to know what the moral of the story or the aim of your video is.

Create a brief outline. You can share this with everyone involved in making the video. You can also use the brief in team meetings where you can discuss the goals behind the video.

When creating your outline, you should ask yourself these questions:

  • What’s the point of the video?
  • Who is the audience?
  • What will the audience take away from the video?
  • Who will take part in the video?
  • What’s the angle?
  • What’s the storyline?

Based on the answers to these questions, you can form an outline. This simple outline, which could even be a bullet point list, provides the bare bones of the project. After you can flesh it out with the narrative.

3. Flesh Out the Narrative

Use your outline to generate a unique storyline that will catch the attention of your viewers. Keep the wording to a minimum and make your video pop.

When video script writing, you should write every single word. You may think you can wing it and stick with bullet points. But this can cause you to start rambling which may result in a lot of retakes.

Make sure the wording sounds conversational and add humor to make it interesting. Make sure to write it in a way that attracts the right audience. If you’re directing the video towards teens you would use different language than you would when writing content for over 40’s.

The key is to create a simple script that gives the viewer something new to take away with them. Which leads us to a killer intro and outro.

4. Nail Your Intro and Outro

In your video, you need to hook them from the start. How can you grab their interest?

  • An emotional hook (such as a powerful story or experience)
  • A surprising statistic (like the hook at the beginning of this post)
  • A different perspective (something intriguing)

Using one of these methods can give your audience a reason to care right from when they press play. According to a study, if a viewer watches only 1 second of a brand video they can recall the brand. But the longer they watch the video, the more chance they will do something about it.

So make your intro count!

But what about the outro? If you don’t close the video properly, you may lose all the momentum you built up at the beginning.

Your ending should let your audience know what to do next. For instance:

  • Share the video
  • Subscribe to your newsletter
  • Visit your blog
  • Sign up for a service
  • Buy a product
  • Watch another video

If you only flash up your logo and website at the end of the video, you may come across as too “salesy”. Try to use one of these methods for an all rounded ending.

5. Rewrite, Listen, Repeat

After you’ve checked off all these steps, what’s next? Time for editing the text.

Before recording your video, you need to read out loud. This is because some words look fine on paper, but when spoken aloud can sound too wordy or unclear. If possible do this in a group and ask for constructive criticism.

If you’re a one-man show, record your voice and listen to it. If it sounds as though you’re rushing or meandering, cut and rewrite that part. Keep whittling it down until only the best and relevant content remains.

When adjusting your text, keep these two points in mind:

  1. Short and sweet! Keep your words and sentences short and punchy. If there is a simpler way to say something, rewrite it.
  2. Remove any supplementary information that doesn’t need to be there.

But, balance is key. Don’t cut out too much! Cut out the crud, but preserve what matters.

Lights, Camera, ACTION!

If you follow these steps, you’ll create a kick-ass script that will bring your marketing strategy to life. But, now you know how to write a script for a video, what’s the next step?

If you’re looking for some professional video marketing advice, you’ve come to the right place. We can help you to bring your well-planned script to life. So, what are you waiting for? Contact us today for a free quote.

Picture of Matthew Watts
Matthew Watts

Hey there! I'm Matthew, the head honcho at Viva Media Inc, a top-notch video marketing agency. My talented team and I are here to help bring your story to life through video.

We're all about making the production process a fun and collaborative experience, all while solving your business problems. And the best part? We always stay on budget, on time, and exceed expectations.

So, what do you say? Let's chat about how we can help you stand out from the crowd. Drop me a line for a quote and some casual, but expert, advice.

Get A Quote

Related Posts

116 Responses

  1. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

  2. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

  3. Admiring the hard work you put into your site and detailed
    information you present. It’s awesome to come across a blog every once
    in a while that isn’t the same unwanted rehashed material.
    Excellent read! I’ve bookmarked your site and I’m
    including your RSS feeds to my Google account.

  4. of course like your website however you need to check the spelling on several of your
    posts. Several of them are rife with spelling issues and I to find it
    very troublesome to inform the reality however I will certainly come again again.

  5. Great post. I was checking constantly this blog and I am impressed!
    Extremely useful info specially the last part 🙂 I care for such
    information a lot. I was seeking this particular info for a
    long time. Thank you and good luck.

  6. I am writing to let you know of the extraordinary experience my child encountered checking your web page. She realized many issues, which included what it is like to have a marvelous teaching heart to make certain people without difficulty learn about various complex issues. You undoubtedly surpassed people’s expected results. Thanks for giving these warm and friendly, safe, revealing as well as fun tips about the topic to Sandra.

  7. Pingback: information
  8. Hey would you mind letting me know which hosting company
    you’re utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this
    blog loads a lot quicker then most. Can you suggest a good web hosting provider at a reasonable price?
    Thanks a lot, I appreciate it!

  9. Write more, thats all I have to say. Literally, it seems as though you relied
    on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving
    us something informative to read?

  10. Hey, I think your site might be having browser compatibility issues.

    When I look at your website in Safari, it looks fine but
    when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, wonderful blog!

  11. It’s the best time to make a few plans for the longer term and it’s
    time to be happy. I’ve learn this put up and if I may I desire to recommend you few fascinating
    things or advice. Perhaps you can write subsequent articles relating to this
    article. I wish to learn more issues approximately it!

  12. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  13. What i do not understood is actually how you are not actually much more well-liked than you might be now. You’re very intelligent. You realize therefore considerably relating to this subject, produced me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs outstanding. Always maintain it up!

  14. I’m really impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing,
    it is rare to see a great blog like this one today.

  15. Good post. I be taught something more difficult on different blogs everyday. It’s going to always be stimulating to learn content from other writers and apply a bit something from their store. I’d favor to use some with the content on my weblog whether you don’t mind. Natually I’ll offer you a link on your net blog. Thanks for sharing.

  16. What i don’t realize is actually how you’re now not actually a lot more well-favored than you might be now. You are so intelligent. You already know therefore considerably in terms of this matter, made me in my opinion consider it from numerous numerous angles. Its like men and women are not involved until it is something to accomplish with Woman gaga! Your own stuffs outstanding. All the time take care of it up!

  17. I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂

  18. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  19. What is Gluco6 Supplement? Gluco6 is a blend of doctor-formulated ingredients promising to help users develop healthy blood sugar ranges.

  20. What i don’t realize is actually how you’re now not actually a lot more neatly-liked than you may be right now. You are very intelligent. You know therefore considerably with regards to this matter, made me for my part consider it from numerous various angles. Its like men and women don’t seem to be fascinated except it is something to do with Woman gaga! Your personal stuffs great. Always deal with it up!

  21. Thank you for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched everywhere and just couldn’t come across. What a perfect site.

  22. I like what you guys tend to be up too. This sort of clever work and exposure! Keep up the awesome works guys I’ve you guys to my personal blogroll.

  23. I have not checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  24. Its such as you learn my mind! You seem to understand so much approximately this, such as you wrote the e-book in it or something. I feel that you just could do with a few p.c. to pressure the message home a little bit, however instead of that, this is excellent blog. A great read. I will certainly be back.

  25. Aw, this was a very nice post. In thought I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and not at all appear to get one thing done.

  26. Greetings from California! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I really like the information you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, fantastic site!

  27. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  28. What Is Sugar Defender? Sugar Defender is a meticulously crafted natural health supplement aimed at helping individuals maintain balanced blood sugar levels. Developed by Jeffrey Mitchell, this liquid formula contains 24 scientifically backed ingredients meticulously chosen to target the root causes of blood sugar imbalances.

  29. What is Tea Burn? Tea Burn is a new market-leading fat-burning supplement with a natural patent formula that can increase both speed and efficiency of metabolism. Combining it with Tea, water, or coffee can help burn calories quickly.

  30. I absolutely love your blog and find a lot of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content for yourself? I wouldn’t mind publishing a post or elaborating on many of the subjects you write regarding here. Again, awesome website!

  31. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and visual appearance. I must say that you’ve done a great job with this. In addition, the blog loads super quick for me on Safari. Superb Blog!

  32. I would like to convey my appreciation for your generosity supporting people who really want help on this important idea. Your real dedication to getting the solution all through appears to be especially useful and has without exception allowed associates like me to arrive at their objectives. Your warm and friendly useful information can mean a whole lot to me and somewhat more to my peers. Warm regards; from everyone of us.

  33. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  34. Pretty great post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your weblog posts. In any case I will be subscribing in your feed and I hope you write again very soon!

  35. I have been browsing on-line greater than three hours nowadays, yet I by no means found any attention-grabbing article like yours. It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content material as you did, the net can be much more helpful than ever before.

  36. Hello I am so delighted I found your webpage, I really found you by accident, while I was looking on Digg for something else,
    Regardless I am here now and would just like to say cheers for
    a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time
    to go through it all at the moment but I have bookmarked
    it and also added your RSS feeds, so when I have time I will
    be back to read a lot more, Please do keep up the superb work.

    Have a look at my web page :: the growth matrix leaked

  37. Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses?
    If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any help is very much appreciated.

    Stop by my webpage – the growth matrix leaks

  38. Simply desire to say your article is as astounding.
    The clarity on your put up is simply spectacular and i can think
    you’re knowledgeable on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post.
    Thanks one million and please carry on the gratifying work.

    Here is my website: provadent dr sutton

  39. That is the fitting weblog for anyone who desires to find out about this topic. You realize so much its virtually laborious to argue with you (not that I actually would want…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Great stuff, simply great!

  40. Its such as you learn my thoughts! You seem to grasp a lot about this, such as you wrote the ebook in it or something.
    I feel that you just can do with a few p.c. to
    drive the message house a bit, but other than that, this is excellent blog.
    A great read. I’ll certainly be back.

    Here is my blog post; genius wave

  41. Hello there, You have done a great job. I will definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this site.

  42. структура гороскопа это сонник первый учитель, видеть во сне учителя исламский
    сонник как присниться человеку без вреда, как присниться человеку тик ток
    солнце в астрологии обозначение, планеты в астрологии обозначение 17 июля знак зодиака
    совместимость, совместимость рака с раком

  43. түсімде арқам ауырды, бұл түсінде
    нені білдіреді, жабайы алма
    қысқаша мазмұны магнит өрісі сұрақтар,
    магнит өрісі реферат табиги
    ескерткиш деген не, табиғат ескерткіштері хабарлама тазы туралы
    әңгіме, тазы туралы мақал

  44. сб рбанк онлайн, сбербанк онлайн:
    вход в личный кабинет по логину и паролю золотое яблоко алматы адрес, золотое
    яблоко алматы интернет-магазин алтел
    колл центр номер, алтел центр аумақты теңестіру элементтері

  45. можно ли стричь свою маму, можно
    ли дочери стричь свою мать к чему снится уже покойный человек его похороны как отпустить
    умершего человека молитвами
    молитвы о применении враждующих мужчина рыба женщина овен
    как

  46. o hui набор цена алматы, o hui miracle aqua тоо грасс костанай, грасс химия производитель нестабильная стенокардия классификация, ибс стенокардия напряжения
    фк 2 движущийся электрический заряд, индукция
    бесконечного проводника

  47. I know this if off topic but I’m looking into starting my own weblog and was curious what all
    is required to get set up? I’m assuming having a blog like yours would cost a
    pretty penny? I’m not very web smart so I’m not
    100% certain. Any tips or advice would be greatly appreciated.
    Thanks

  48. есте сақтаудың тиімді әдісі, мәтінді қалай тез жаттауға болады
    елдің даңқын ер шығарар, ер ел қорғаны эссе асп ға өтініш беру,
    асп қалай есептейді 2023 корпоратив в офисе идеи, как развлечь коллег
    на новогоднем корпоративе

  49. I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one these days..

  50. Hello there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog post or vice-versa? My blog goes over a lot of the same topics as yours and I believe we could greatly benefit from each other. If you might be interested feel free to shoot me an email. I look forward to hearing from you! Superb blog by the way!

Leave a Reply

Your email address will not be published. Required fields are marked *

About Viva Media

Viva Media is Toronto’s award-winning video production company and commercial studio.

We produce high-converting video concepts for the world’s biggest brands.

Popular Post