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Explainer Video Production: The Secret Sauce of Going Viral or Going Home

  • MatthewWatts
  • July 12, 2019
  • No Comments
explainer video production

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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explainer video production

You have a great new product that you’re about to put on the market. To promote it you make what you think is an amazing explainer video production but a few weeks go by and your video has barely gotten more than a few hits. What did you do wrong?

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
How to Make a Video Go Viral for Your Marketing Campaign

It’s not hard to make a good explainer video but poor planning can cause it to take a turn in the worst kind of way. To help you make your video and product go viral around the world-wide-web, here are a few tips that you should take to heart before picking the camera back up.

Viral Tik-tok video online
There is no sincerer love than the love of food.

1. Keep It Short 

It’s no secret that most humans have the attention span of a caffeinated puppy dog but that’s not the only reason why longer explainer video productions don’t go viral. The majority of people who are going to be viewing your video are going to do so on social media. 

These people are just scrolling through their feed to procrastinate or to fill time while they’re waiting on their food to cook. They don’t have time to watch a long video about your product. You need to make your video with short bursts of activity in mind. 

2. Display a Single Message

You’re going to be making a short video. You don’t have time to cover a million messages. Your audience isn’t going to stick around to get to your main message if you have a bunch of other subjects that dance around it. 

Before you pick up the camera again figure out the main point that you want to get across to the viewer and then focus on that. 

3. Know the Audience You’re Making It for 

Speaking of your audience, another thing you need to decide before filming or even writing up a script is who they are. Do a short study to find what group of people can mainly benefit from your product. 

Once you have the answer to your little bit of research, make sure your script represents them. If you forget about this one vital factor your video will lack focus or bring in the wrong crowd of people. 

4. Avoid Talking About Features

This sounds strange because when you’re marketing a product the first thing you’re going to be tempted to do when making your script is talk about its features. If you do this you won’t be able to hold anyone’s attention. 

People care a lot more about how a product can benefit them than what the product actually does. So, for the video, you want to have someone talking about how your product has changed their life instead of filling up space with all the bells and whistles. 

5. Create an Attractive Thumbnail 

A video can’t go viral if it’s not getting any clicks. One of the main things that someone is going to judge before clicking on your video is what the thumbnail looks like. It’s sort of your video’s business card because it’s the first thing that anyone sees. 

This being said, you want it to look good. Make sure that it gives off the overall mood of your video. Also, don’t use text.

Thumbnails are typically small images so if you use text your audience won’t be able to read it. It just clutters up the image without providing anything beneficial. 

6. Hire a Professional Voice Actor

If your video calls for a voice over, your audience will definitely be able to tell if you cut the budget by hiring Jane the secretary to provide it. You need to hire a professional.  

If you don’t hire someone with voice training your audience won’t be able to concentrate on your product or message because they can’t stop thinking about how robotic the voice sounds. 

7. Have a Powerful Headline 

Another thing that your audience will judge you on before even clicking on the video is your headline. You want this headline to clearly tell the viewer what the video is about while not giving anything away. 

It should just be a quick blurb that grabs someone’s curiosity enough to click on the video. You can also go with an emotional title that rips at someone’s heartstrings. Experiment by trying both and see which one gets you more hits. 

8. Have a Call to Action

Your explainer video shouldn’t end when the viewer is done watching it. You need to have a catchy call to action that causes the person watching to do something once it’s over. 

This can be something as pushy and having them check out your product page or something simple like asking them to like and share the video. 

9. Don’t Expect to Go Viral Right Away or Ever for That Matter 

Your video won’t go viral over the course of just one day and if you go out of your way to make a video that will go viral then it never will. If your main focus is to make your video go viral your message may become lost. 

Instead, make a video that focuses on the ideals of your company and the point that you want to get across. The rest will come if you keep the other principles on this list in mind. 

Make Your Explainer Video Production Viral

It’s not difficult to make a good explainer video production but it is hard to make it go viral. When talking about your product it’s easy to want to make a long video with several points but this will only deter viewers away. Use these tips to make sure everyone in the world sees what you have to say. 

Ready to get started on your explainer video project? Let us help you make one that the internet won’t forget. Contact us to get a quote on our video services! 

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Industry Tips & Tricks

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We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy