Did you know that 90% of customers say that watching videos helps them make purchasing decisions?
Are you using videos in your marketing strategy? If not, you’re missing out!
How you choose to advertise and market your brand could make or break your company. If you’re doing ANYTHING in the world of digital marketing you must use video. A quality video can go a long way in marketing your product.
But a great video starts with an awesome script. You might have an amazing vision in your head, but it isn’t worth anything until it’s on paper.
You may wonder how to write a script for a video. Here’s a step by step guide on how to write a video script and nail it.
How to Write a Script for a Video
Video script writing is more than writing awesome content. You have to pick the right video format, create goals, and get the reader hooked.
Read on for some video script template ideas and all the info you need in how to write a video script.
1. Choose Your Video Format
Before you start video script writing you need to establish what kind of video you will make. There are several different kinds of video format and each serves a different purpose. Choose your video format, then create your script and storyboard.
Explainer videos provide step by step instructions on how to use a product or service. For example, how to use a new gadget. An example of an explainer video script template could be:
- Set up the problem
- Provide the solution by introducing your product or service
- Explain how the product or service works
- Summarize the benefits and give a call to action
Vlogs and webinars are similar. They are informative videos about services or educational products.
Branding videos are short and basic with the aim to introduce your brand. You can tell the world your story and companies vision. You can also be transparent about your company by letting your audience know what’s going on behind the scenes.
Testimonial videos can be a lot more effective than written reviews. This is because people can hear their tone of voice and see their facial expressions. This enables them to trust the review.
2. The Moral of the Story
Just as any other marketing project, the aim of video script writing is to tell a story. Before you begin, you need to know what the moral of the story or the aim of your video is.
Create a brief outline. You can share this with everyone involved in making the video. You can also use the brief in team meetings where you can discuss the goals behind the video.
When creating your outline, you should ask yourself these questions:
- What’s the point of the video?
- Who is the audience?
- What will the audience take away from the video?
- Who will take part in the video?
- What’s the angle?
- What’s the storyline?
Based on the answers to these questions, you can form an outline. This simple outline, which could even be a bullet point list, provides the bare bones of the project. After you can flesh it out with the narrative.
3. Flesh Out the Narrative
Use your outline to generate a unique storyline that will catch the attention of your viewers. Keep the wording to a minimum and make your video pop.
When video script writing, you should write every single word. You may think you can wing it and stick with bullet points. But this can cause you to start rambling which may result in a lot of retakes.
Make sure the wording sounds conversational and add humor to make it interesting. Make sure to write it in a way that attracts the right audience. If you’re directing the video towards teens you would use different language than you would when writing content for over 40’s.
The key is to create a simple script that gives the viewer something new to take away with them. Which leads us to a killer intro and outro.
4. Nail Your Intro and Outro
In your video, you need to hook them from the start. How can you grab their interest?
- An emotional hook (such as a powerful story or experience)
- A surprising statistic (like the hook at the beginning of this post)
- A different perspective (something intriguing)
Using one of these methods can give your audience a reason to care right from when they press play. According to a study, if a viewer watches only 1 second of a brand video they can recall the brand. But the longer they watch the video, the more chance they will do something about it.
So make your intro count!
But what about the outro? If you don’t close the video properly, you may lose all the momentum you built up at the beginning.
Your ending should let your audience know what to do next. For instance:
- Share the video
- Subscribe to your newsletter
- Visit your blog
- Sign up for a service
- Buy a product
- Watch another video
If you only flash up your logo and website at the end of the video, you may come across as too “salesy”. Try to use one of these methods for an all rounded ending.
5. Rewrite, Listen, Repeat
After you’ve checked off all these steps, what’s next? Time for editing the text.
Before recording your video, you need to read out loud. This is because some words look fine on paper, but when spoken aloud can sound too wordy or unclear. If possible do this in a group and ask for constructive criticism.
If you’re a one-man show, record your voice and listen to it. If it sounds as though you’re rushing or meandering, cut and rewrite that part. Keep whittling it down until only the best and relevant content remains.
When adjusting your text, keep these two points in mind:
- Short and sweet! Keep your words and sentences short and punchy. If there is a simpler way to say something, rewrite it.
- Remove any supplementary information that doesn’t need to be there.
But, balance is key. Don’t cut out too much! Cut out the crud, but preserve what matters.
Lights, Camera, ACTION!
If you follow these steps, you’ll create a kick-ass script that will bring your marketing strategy to life. But, now you know how to write a script for a video, what’s the next step?
If you’re looking for some professional video marketing advice, you’ve come to the right place. We can help you to bring your well-planned script to life. So, what are you waiting for? Contact us today for a free quote.
115 Responses
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Quality posts is the key to attract the people to visit the site, that’s what this site is
providing.
What’s up to every one, the contents present at this site are in fact remarkable for people knowledge,
well, keep up the good work fellows.
Admiring the hard work you put into your site and detailed
information you present. It’s awesome to come across a blog every once
in a while that isn’t the same unwanted rehashed material.
Excellent read! I’ve bookmarked your site and I’m
including your RSS feeds to my Google account.
Dear vivamedia.ca administrator, Keep it up!
of course like your website however you need to check the spelling on several of your
posts. Several of them are rife with spelling issues and I to find it
very troublesome to inform the reality however I will certainly come again again.
Great post. I was checking constantly this blog and I am impressed!
Extremely useful info specially the last part 🙂 I care for such
information a lot. I was seeking this particular info for a
long time. Thank you and good luck.
It’s hard to find educated people on this subject, however,
you sound like you know what you’re talking about! Thanks
Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you
helped me.
I pay a visit everyday a few web sites and blogs to
read articles or reviews, but this website gives quality based
articles.
Hello vivamedia.ca admin, You always provide great information and insights.
I am writing to let you know of the extraordinary experience my child encountered checking your web page. She realized many issues, which included what it is like to have a marvelous teaching heart to make certain people without difficulty learn about various complex issues. You undoubtedly surpassed people’s expected results. Thanks for giving these warm and friendly, safe, revealing as well as fun tips about the topic to Sandra.
Dear vivamedia.ca webmaster, You always provide great examples and real-world applications.
I appreciate, lead to I discovered just what I was looking for.
You have ended my four day lengthy hunt! God Bless you man. Have a great day.
Bye
Hello vivamedia.ca webmaster, Your posts are always well-structured and logical.
Wow! Thank you! I constantly needed to write on my website something like that. Can I implement a portion of your post to my website?
Hey would you mind letting me know which hosting company
you’re utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this
blog loads a lot quicker then most. Can you suggest a good web hosting provider at a reasonable price?
Thanks a lot, I appreciate it!
You’re so interesting! I don’t believe I’ve read through a single thing like that before.
So great to discover somebody with genuine thoughts on this subject.
Seriously.. thanks for starting this up. This site is one
thing that’s needed on the web, someone with some originality!
Hello are using WordPress for your blog platform? I’m new
to the blog world but I’m trying to get started and create my own. Do you
need any html coding knowledge to make your own blog? Any help would
be really appreciated!
Write more, thats all I have to say. Literally, it seems as though you relied
on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving
us something informative to read?
Good replies in return of this matter with solid arguments and telling the whole thing
concerning that.
Lovely Web site, Carry on the very good job. thnx! Spanische Online-Apotheke, die finasteride verkauft
Hi vivamedia.ca owner, Keep up the good work!
So my husband and I wanted to sincerely thank you for all the good tips you regularly share, as well as the advice you’ve given us.
I simply couldn’t leave your website before suggesting that I actually loved the standard info a person provide for your guests?
Is going to be again often in order to check out new posts
Hey, I think your site might be having browser compatibility issues.
When I look at your website in Safari, it looks fine but
when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, wonderful blog!
It’s the best time to make a few plans for the longer term and it’s
time to be happy. I’ve learn this put up and if I may I desire to recommend you few fascinating
things or advice. Perhaps you can write subsequent articles relating to this
article. I wish to learn more issues approximately it!
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
What i do not understood is actually how you are not actually much more well-liked than you might be now. You’re very intelligent. You realize therefore considerably relating to this subject, produced me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs outstanding. Always maintain it up!
My brother recommended I might like this website. He was totally right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!
I want assembling useful info, this post has got me even more info! .
I gotta bookmark this web site it seems extremely helpful extremely helpful
I’m really impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing,
it is rare to see a great blog like this one today.
It’s amazing to pay a quick visit this site and reading the views
of all colleagues about this article, while I am
also zealous of getting knowledge.
Good post. I be taught something more difficult on different blogs everyday. It’s going to always be stimulating to learn content from other writers and apply a bit something from their store. I’d favor to use some with the content on my weblog whether you don’t mind. Natually I’ll offer you a link on your net blog. Thanks for sharing.
Very interesting info!Perfect just what I was looking for!
To the vivamedia.ca admin, Your posts are always well-received and appreciated.
Lottery Defeater Software is a digital tool designed to assist individuals in improving their chances of winning in various lotteries.
What i don’t realize is actually how you’re now not actually a lot more well-favored than you might be now. You are so intelligent. You already know therefore considerably in terms of this matter, made me in my opinion consider it from numerous numerous angles. Its like men and women are not involved until it is something to accomplish with Woman gaga! Your own stuffs outstanding. All the time take care of it up!
I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂
I went over this internet site and I believe you have a lot of fantastic information, bookmarked (:.
FitSpresso is a weight loss supplement designed for individuals dealing with stubborn body fat.
Hi vivamedia.ca admin, Great job!
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
To the vivamedia.ca admin, Keep up the good work!
I savor, cause I found just what I was having a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye
Tonic Greens: An Overview. Introducing Tonic Greens, an innovative immune support supplement
I think you have observed some very interesting details , thankyou for the post.
Dear vivamedia.ca admin, Your posts are always informative and well-explained.
What Is LeanBiome? LeanBiome, a new weight loss solution, includes beneficial strains of gut bacteria that work fast for weight loss.
What is Gluco6 Supplement? Gluco6 is a blend of doctor-formulated ingredients promising to help users develop healthy blood sugar ranges.
What i don’t realize is actually how you’re now not actually a lot more neatly-liked than you may be right now. You are very intelligent. You know therefore considerably with regards to this matter, made me for my part consider it from numerous various angles. Its like men and women don’t seem to be fascinated except it is something to do with Woman gaga! Your personal stuffs great. Always deal with it up!
Thank you for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched everywhere and just couldn’t come across. What a perfect site.
I like what you guys tend to be up too. This sort of clever work and exposure! Keep up the awesome works guys I’ve you guys to my personal blogroll.
I have not checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
Its such as you learn my mind! You seem to understand so much approximately this, such as you wrote the e-book in it or something. I feel that you just could do with a few p.c. to pressure the message home a little bit, however instead of that, this is excellent blog. A great read. I will certainly be back.
Aw, this was a very nice post. In thought I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and not at all appear to get one thing done.
ProvaDent: What Is It? ProvaDent is a natural tooth health supplement by Adam Naturals.
Greetings from California! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I really like the information you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, fantastic site!
Merely wanna comment on few general things, The website design is perfect, the content is rattling fantastic : D.
Respect to website author, some superb selective information.
Hi vivamedia.ca webmaster, Your posts are always well-written and easy to understand.
Hi vivamedia.ca owner, Your posts are always well-supported by research and data.
Dear vivamedia.ca admin, Good job!
An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!
What Is Sugar Defender? Sugar Defender is a meticulously crafted natural health supplement aimed at helping individuals maintain balanced blood sugar levels. Developed by Jeffrey Mitchell, this liquid formula contains 24 scientifically backed ingredients meticulously chosen to target the root causes of blood sugar imbalances.
What is Tea Burn? Tea Burn is a new market-leading fat-burning supplement with a natural patent formula that can increase both speed and efficiency of metabolism. Combining it with Tea, water, or coffee can help burn calories quickly.
I like this site because so much useful stuff on here : D.
I absolutely love your blog and find a lot of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content for yourself? I wouldn’t mind publishing a post or elaborating on many of the subjects you write regarding here. Again, awesome website!
I like this site because so much utile material on here : D.
Tonic Greens: An Overview Introducing Tonic Greens, an innovative immune support supplement meticulously crafted with potent antioxidants, essential minerals, and vital vitamins.
Great write-up, I’m normal visitor of one’s web site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and visual appearance. I must say that you’ve done a great job with this. In addition, the blog loads super quick for me on Safari. Superb Blog!
I would like to convey my appreciation for your generosity supporting people who really want help on this important idea. Your real dedication to getting the solution all through appears to be especially useful and has without exception allowed associates like me to arrive at their objectives. Your warm and friendly useful information can mean a whole lot to me and somewhat more to my peers. Warm regards; from everyone of us.
Great tremendous things here. I am very satisfied to look your post. Thanks a lot and i am having a look ahead to touch you. Will you kindly drop me a e-mail?
Fantastic website. Lots of useful info here. I’m sending
it to several buddies ans also sharing in delicious.
And naturally, thank you to your sweat!
As a Newbie, I am continuously browsing online for articles that can aid me. Thank you
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Fantastic website. Plenty of helpful info here. I am sending it to several buddies ans also sharing in delicious. And of course, thanks to your sweat!
Pretty great post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your weblog posts. In any case I will be subscribing in your feed and I hope you write again very soon!
I have been browsing on-line greater than three hours nowadays, yet I by no means found any attention-grabbing article like yours. It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content material as you did, the net can be much more helpful than ever before.
Very interesting subject, thanks for posting.
LenaC: “I’m considering a career shift and social media management is on my radar. This pay range is very encouraging. Any suggestions for online courses or certifications that could help?”
My web site: Social media workers
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your site?
My blog is in the very same niche as yours and my visitors
would truly benefit from a lot of the information you provide here.
Please let me know if this alright with you.
Thanks!
Here is my blog: lottery defeater software reviews
Hello I am so delighted I found your webpage, I really found you by accident, while I was looking on Digg for something else,
Regardless I am here now and would just like to say cheers for
a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time
to go through it all at the moment but I have bookmarked
it and also added your RSS feeds, so when I have time I will
be back to read a lot more, Please do keep up the superb work.
Have a look at my web page :: the growth matrix leaked
Hello are using WordPress for your site platform? I’m new
to the blog world but I’m trying to get started and create my own. Do
you require any html coding knowledge to make your own blog?
Any help would be greatly appreciated!
Also visit my blog post – provadent where to buy
Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses?
If so how do you reduce it, any plugin or anything you can recommend?
I get so much lately it’s driving me insane so any help is very much appreciated.
Stop by my webpage – the growth matrix leaks
Preis für Medikamente in Marseille Yoshindo Oegstgeest Kauf von Medikamenten in Frankreich
Simply desire to say your article is as astounding.
The clarity on your put up is simply spectacular and i can think
you’re knowledgeable on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post.
Thanks one million and please carry on the gratifying work.
Here is my website: provadent dr sutton
Wow that was odd. I just wrote an incredibly long
comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyways,
just wanted to say superb blog!
Here is my webpage; tonic greens video
no se requiere receta para comprar medicamentos en Ciudad
de México Interpharm Herstal médicaments : Guide complet pour l’achat en ligne sécurisé
quelle est la législation sur l’achat de médicaments en ligne ?
Davur Eupen Aankoop van medicijnen online in Antwerpen, België
That is the fitting weblog for anyone who desires to find out about this topic. You realize so much its virtually laborious to argue with you (not that I actually would want…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Great stuff, simply great!
Its such as you learn my thoughts! You seem to grasp a lot about this, such as you wrote the ebook in it or something.
I feel that you just can do with a few p.c. to
drive the message house a bit, but other than that, this is excellent blog.
A great read. I’ll certainly be back.
Here is my blog post; genius wave
Hello there, You have done a great job. I will definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this site.
структура гороскопа это сонник первый учитель, видеть во сне учителя исламский
сонник как присниться человеку без вреда, как присниться человеку тик ток
солнце в астрологии обозначение, планеты в астрологии обозначение 17 июля знак зодиака
совместимость, совместимость рака с раком
Greetings! I’ve been reading your weblog for a while now and finally got the bravery to go ahead and give you a shout out from Kingwood Tx!
Just wanted to tell you keep up the great work!
Hello, this weekend is fastidious in favor of me, since this moment i am reading this wonderful informative paragraph here at
my home.
I’m extremely impressed along with your writing abilities as neatly as with the structure for your blog.
Is this a paid topic or did you modify it yourself?
Anyway stay up the nice quality writing, it is uncommon to look a
great blog like this one these days..
түсімде арқам ауырды, бұл түсінде
нені білдіреді, жабайы алма
қысқаша мазмұны магнит өрісі сұрақтар,
магнит өрісі реферат табиги
ескерткиш деген не, табиғат ескерткіштері хабарлама тазы туралы
әңгіме, тазы туралы мақал
сб рбанк онлайн, сбербанк онлайн:
вход в личный кабинет по логину и паролю золотое яблоко алматы адрес, золотое
яблоко алматы интернет-магазин алтел
колл центр номер, алтел центр аумақты теңестіру элементтері
можно ли стричь свою маму, можно
ли дочери стричь свою мать к чему снится уже покойный человек его похороны как отпустить
умершего человека молитвами
молитвы о применении враждующих мужчина рыба женщина овен
как
к чему снится коньки снять
порчу плохо не будет к чему снится желтая
рубашка
к чему снится мертвая лошадь, черная лошадь во сне женщине милосердие двери молитва текст на русском
o hui набор цена алматы, o hui miracle aqua тоо грасс костанай, грасс химия производитель нестабильная стенокардия классификация, ибс стенокардия напряжения
фк 2 движущийся электрический заряд, индукция
бесконечного проводника
I know this if off topic but I’m looking into starting my own weblog and was curious what all
is required to get set up? I’m assuming having a blog like yours would cost a
pretty penny? I’m not very web smart so I’m not
100% certain. Any tips or advice would be greatly appreciated.
Thanks
есте сақтаудың тиімді әдісі, мәтінді қалай тез жаттауға болады
елдің даңқын ер шығарар, ер ел қорғаны эссе асп ға өтініш беру,
асп қалай есептейді 2023 корпоратив в офисе идеи, как развлечь коллег
на новогоднем корпоративе
работа подработка дома витебск можно ли работать
удаленно из за границы порядок дома порядок на
работе и дома подработка водителем
авито
как попасть в массовку сериала
авито менделеевск подработка заработать 250 рублей прямо сейчас работа для дома боровичи
I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one these days..
medicamentos a un precio competitivo Calox Limburg medicijnen prijs in België