Did you know that 90% of customers say that watching videos helps them make purchasing decisions?
Are you using videos in your marketing strategy? If not, you’re missing out!
How you choose to advertise and market your brand could make or break your company. If you’re doing ANYTHING in the world of digital marketing you must use video. A quality video can go a long way in marketing your product.
But a great video starts with an awesome script. You might have an amazing vision in your head, but it isn’t worth anything until it’s on paper.
You may wonder how to write a script for a video. Here’s a step by step guide on how to write a video script and nail it.
How to Write a Script for a Video
Video script writing is more than writing awesome content. You have to pick the right video format, create goals, and get the reader hooked.
Read on for some video script template ideas and all the info you need in how to write a video script.
1. Choose Your Video Format
Before you start video script writing you need to establish what kind of video you will make. There are several different kinds of video format and each serves a different purpose. Choose your video format, then create your script and storyboard.
Explainer videos provide step by step instructions on how to use a product or service. For example, how to use a new gadget. An example of an explainer video script template could be:
- Set up the problem
- Provide the solution by introducing your product or service
- Explain how the product or service works
- Summarize the benefits and give a call to action
Vlogs and webinars are similar. They are informative videos about services or educational products.
Branding videos are short and basic with the aim to introduce your brand. You can tell the world your story and companies vision. You can also be transparent about your company by letting your audience know what’s going on behind the scenes.
Testimonial videos can be a lot more effective than written reviews. This is because people can hear their tone of voice and see their facial expressions. This enables them to trust the review.
2. The Moral of the Story
Just as any other marketing project, the aim of video script writing is to tell a story. Before you begin, you need to know what the moral of the story or the aim of your video is.
Create a brief outline. You can share this with everyone involved in making the video. You can also use the brief in team meetings where you can discuss the goals behind the video.
When creating your outline, you should ask yourself these questions:
- What’s the point of the video?
- Who is the audience?
- What will the audience take away from the video?
- Who will take part in the video?
- What’s the angle?
- What’s the storyline?
Based on the answers to these questions, you can form an outline. This simple outline, which could even be a bullet point list, provides the bare bones of the project. After you can flesh it out with the narrative.
3. Flesh Out the Narrative
Use your outline to generate a unique storyline that will catch the attention of your viewers. Keep the wording to a minimum and make your video pop.
When video script writing, you should write every single word. You may think you can wing it and stick with bullet points. But this can cause you to start rambling which may result in a lot of retakes.
Make sure the wording sounds conversational and add humor to make it interesting. Make sure to write it in a way that attracts the right audience. If you’re directing the video towards teens you would use different language than you would when writing content for over 40’s.
The key is to create a simple script that gives the viewer something new to take away with them. Which leads us to a killer intro and outro.
4. Nail Your Intro and Outro
In your video, you need to hook them from the start. How can you grab their interest?
- An emotional hook (such as a powerful story or experience)
- A surprising statistic (like the hook at the beginning of this post)
- A different perspective (something intriguing)
Using one of these methods can give your audience a reason to care right from when they press play. According to a study, if a viewer watches only 1 second of a brand video they can recall the brand. But the longer they watch the video, the more chance they will do something about it.
So make your intro count!
But what about the outro? If you don’t close the video properly, you may lose all the momentum you built up at the beginning.
Your ending should let your audience know what to do next. For instance:
- Share the video
- Subscribe to your newsletter
- Visit your blog
- Sign up for a service
- Buy a product
- Watch another video
If you only flash up your logo and website at the end of the video, you may come across as too “salesy”. Try to use one of these methods for an all rounded ending.
5. Rewrite, Listen, Repeat
After you’ve checked off all these steps, what’s next? Time for editing the text.
Before recording your video, you need to read out loud. This is because some words look fine on paper, but when spoken aloud can sound too wordy or unclear. If possible do this in a group and ask for constructive criticism.
If you’re a one-man show, record your voice and listen to it. If it sounds as though you’re rushing or meandering, cut and rewrite that part. Keep whittling it down until only the best and relevant content remains.
When adjusting your text, keep these two points in mind:
- Short and sweet! Keep your words and sentences short and punchy. If there is a simpler way to say something, rewrite it.
- Remove any supplementary information that doesn’t need to be there.
But, balance is key. Don’t cut out too much! Cut out the crud, but preserve what matters.
Lights, Camera, ACTION!
If you follow these steps, you’ll create a kick-ass script that will bring your marketing strategy to life. But, now you know how to write a script for a video, what’s the next step?
If you’re looking for some professional video marketing advice, you’ve come to the right place. We can help you to bring your well-planned script to life. So, what are you waiting for? Contact us today for a free quote.
41 Responses
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Quality posts is the key to attract the people to visit the site, that’s what this site is
providing.
What’s up to every one, the contents present at this site are in fact remarkable for people knowledge,
well, keep up the good work fellows.
Admiring the hard work you put into your site and detailed
information you present. It’s awesome to come across a blog every once
in a while that isn’t the same unwanted rehashed material.
Excellent read! I’ve bookmarked your site and I’m
including your RSS feeds to my Google account.
Dear vivamedia.ca administrator, Keep it up!
of course like your website however you need to check the spelling on several of your
posts. Several of them are rife with spelling issues and I to find it
very troublesome to inform the reality however I will certainly come again again.
Great post. I was checking constantly this blog and I am impressed!
Extremely useful info specially the last part 🙂 I care for such
information a lot. I was seeking this particular info for a
long time. Thank you and good luck.
It’s hard to find educated people on this subject, however,
you sound like you know what you’re talking about! Thanks
Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you
helped me.
I pay a visit everyday a few web sites and blogs to
read articles or reviews, but this website gives quality based
articles.
Hello vivamedia.ca admin, You always provide great information and insights.
I am writing to let you know of the extraordinary experience my child encountered checking your web page. She realized many issues, which included what it is like to have a marvelous teaching heart to make certain people without difficulty learn about various complex issues. You undoubtedly surpassed people’s expected results. Thanks for giving these warm and friendly, safe, revealing as well as fun tips about the topic to Sandra.
Dear vivamedia.ca webmaster, You always provide great examples and real-world applications.
I appreciate, lead to I discovered just what I was looking for.
You have ended my four day lengthy hunt! God Bless you man. Have a great day.
Bye
Hello vivamedia.ca webmaster, Your posts are always well-structured and logical.
Wow! Thank you! I constantly needed to write on my website something like that. Can I implement a portion of your post to my website?
Hey would you mind letting me know which hosting company
you’re utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this
blog loads a lot quicker then most. Can you suggest a good web hosting provider at a reasonable price?
Thanks a lot, I appreciate it!
You’re so interesting! I don’t believe I’ve read through a single thing like that before.
So great to discover somebody with genuine thoughts on this subject.
Seriously.. thanks for starting this up. This site is one
thing that’s needed on the web, someone with some originality!
Hello are using WordPress for your blog platform? I’m new
to the blog world but I’m trying to get started and create my own. Do you
need any html coding knowledge to make your own blog? Any help would
be really appreciated!
Write more, thats all I have to say. Literally, it seems as though you relied
on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving
us something informative to read?
Good replies in return of this matter with solid arguments and telling the whole thing
concerning that.
Lovely Web site, Carry on the very good job. thnx! Spanische Online-Apotheke, die finasteride verkauft
Hi vivamedia.ca owner, Keep up the good work!
So my husband and I wanted to sincerely thank you for all the good tips you regularly share, as well as the advice you’ve given us.
I simply couldn’t leave your website before suggesting that I actually loved the standard info a person provide for your guests?
Is going to be again often in order to check out new posts
Hey, I think your site might be having browser compatibility issues.
When I look at your website in Safari, it looks fine but
when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, wonderful blog!
It’s the best time to make a few plans for the longer term and it’s
time to be happy. I’ve learn this put up and if I may I desire to recommend you few fascinating
things or advice. Perhaps you can write subsequent articles relating to this
article. I wish to learn more issues approximately it!
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
What i do not understood is actually how you are not actually much more well-liked than you might be now. You’re very intelligent. You realize therefore considerably relating to this subject, produced me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs outstanding. Always maintain it up!
My brother recommended I might like this website. He was totally right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!
I want assembling useful info, this post has got me even more info! .
I gotta bookmark this web site it seems extremely helpful extremely helpful
I’m really impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing,
it is rare to see a great blog like this one today.
It’s amazing to pay a quick visit this site and reading the views
of all colleagues about this article, while I am
also zealous of getting knowledge.
Good post. I be taught something more difficult on different blogs everyday. It’s going to always be stimulating to learn content from other writers and apply a bit something from their store. I’d favor to use some with the content on my weblog whether you don’t mind. Natually I’ll offer you a link on your net blog. Thanks for sharing.
Very interesting info!Perfect just what I was looking for!