
7 Tips for Hiring a Video Production Company
We live in an age where digital media is everywhere. We are a
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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Are you looking for a way to revamp your marketing videos? Or are your inter-office communications a little dry? If so, try using animation to liven things up.
Animation can add all sorts of fun and interest to any type of communication, whether you’re inviting someone to a meeting or showing off your new product. And it doesn’t have to be hard, either.
Not sure where to begin? Keep reading if you’d like to get your feet wet. Here are ten animation tips that will start you on the road to success.
In film, you’ll have multiple different shots during a scene. You’ve got to think of animation in the same way. Divide each scene up into shorts as you animate.
For example, in one scene you may have someone shopping for groceries. Shot one would show the person entering the store. Shot two shows them walking down an aisle.
Animate each shot on its own before putting them together. This will make things easier than trying to figure out how to do each part and connect them together. You can worry about transitions later.
You want your animations to look at natural as possible, not like you were trying too hard. To get this look into your animations you’re going to have to practice.
Envision the character you’re animating. Practice drawing that character. They don’t always have to be doing the same thing.
Essentially, you and your character need to become one. The more your subject is a part of you, the easier it will be to draw them.
If you work in an office, that’s not the place to come up with great animation. There are way too many distractions there. Instead, work in your own space.
If your boss will allow, working remotely can really unleash your creative side. When you’re not worried about office meetings and lunches and who just walked by, you’re free to focus on your animation skills.
Whether you’re sending an inter-office communication or creating animation for an ad, it doesn’t have to be huge. Start with a simple idea and work until it looks good.
Some animations are purposely left in a rough or basic state. That’s fine. Sometimes it’s funnier or more entertaining to watch an ad with stick figures instead of real people.
How your subjects move will really determine how real your animation feels. A simple movement tells viewers what they’re supposed to be seeing.
Take a bouncing ball, for example. If the ball’s shape doesn’t change at all when it hits something, that’s not very convincing. Instead, the edge that’s hitting the floor should dent in when it hits.
If you need inspiration, use a model or prop. Try bouncing a ball up and down and see what movement you need to incorporate to make your animation more realistic.
If you aren’t the one in charge of the animation, always make sure you listen to feedback. Your boss may want the main subject of the animation to be female, not male. If you come back with a second version and the subject is still male, they’ll know you weren’t paying attention.
Takes notes when you receive feedback. Or refer back to written feedback if that’s the form you received it in. Doing what’s asked for will likely save you some time and frustration.
Animation is everywhere. From commercials to movies to billboards, we see animation every day. That means your animation could be pretty uninteresting.
Unless you do something to grab your audience’s attention right away. This should always be the aim when you’re creating a new animation.
This doesn’t have to be something huge. But make sure it gets the attention of whoever will be watching it. Keeping your target audience and your goal of the animation in mind will help with this.
You’ll likely have a lot going on in your animation. You may have a main character, minor characters, animals, props, furniture, a background, and more. Don’t try to perfect all these things at once.
Instead, start with your character. Once you’ve got the character’s movements down, you can build the scene around them. If you need to save time or effort (or both) keep your props and scenes simple.
As you develop your character, the story will come. And do make sure there’s a story! Stories are great marketing tools, whatever platform you plan to use.
Hopefully any criticism you receive will be given in a kind way, but however it comes, take it well. Criticism can really help you build your animation skills.
Particularly listen to those who are already experienced in animation. They may just have some extremely helpful things to tell you. You may miss them, though, if you’re too busy grumbling about what they had to say.
The little details are what really bring your animation to life. It’s pretty easy to make a stick figure look angry or surprised. That’s done by adding a few minor details.
The same concept applies to animation. The way a finger moves or an eyebrow raises can totally change the mood of a scene. Pay attention to these details in real life and translate them into your animations.
Learning to use animation may feel intimidating, but it’s really simple as long as you know where to start. These animation tips will help you get going quickly, whatever your project may be.
You likely won’t ace each one of these the first time you try them. That’s okay. The more you work on each concept, the better you’ll become. Give it a whirl and you’ll be creating winning animations in no time!
Don’t have the time to create your own animations? We can do it for you! Check out our previous work to get an idea of what we can do.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy