You know the story. Three pigs. Three houses (straw, sticks, bricks). The straw house pig built him on the cheap, as did the stick house pig. And because they lowballed it, the wolf gobbled them up.The brick house pig, on the other hand, lived happily ever after in his sturdy domicile.

So, what does choosing a video company to have to do with pigs and sticks?

Let’s say the house metaphor is your video. And your wolf? Your wolf is shrinking your attention span.

Avoiding High Video Drop-Off Rates

Getting someone to click the play button on your video is only half the battle. If your video doesn’t engage your audience in the first couple of seconds, then scrolling down is going to gobble you up.When a user drops off only seconds after clicking play, chances are, they missed the video’s primary message. So if you want to make a video that survives the scroll down, your choice of a video company is vital.Here’s a user’s guide for deciding what kind of company to use when you make your scroll-stopping video.

Videographer – the straw house.

A videographer is a person with a camera. Good professional videographers know their equipment and maybe even have someone to assist on set and help them with lighting. At worst, they’re amateurs pretending to know more than they do.Videographers are great for weddings, interviews, and corporate events that just need to be documented. However, if you need a polished or strategic video, you need to put more thought into choosing your video company.

The Freelance Team - the stick house.

A freelance team is usually a familiar group that works together to shoot high-quality footage. At their best, they will deliver beautiful footage, and maybe even a well-put-together edit.Freelance teams are great at capturing beautiful images, but they aren’t strategists, and they aren’t going to spend a lot of time on creative development.

However, if you can put together a creative strategy ahead of time and already know exactly what you want, down to the last shot, a freelance team might be a good fit for your project.

The Video Production Agency - the brick house.

A video agency is a company that works on every aspect of a project from start to finish, making sure your messaging has the greatest chance to survive scroll down. The most effective video ads tend to be put together by agencies (and often, their price tags reflect that).A good video agency will not only get you beautiful images like the freelance team (in fact they may even work with their own in-house team to shoot your video) an agency will also add a layer of strategy and audience awareness that freelance teams just can’t bring to the table.

Choosing a Video Company

Even among similar video companies, there are major differences in quality, process, and outcomes. For more guidance on how to evaluate video production partners including writing creative briefs and interpreting video production proposals, check out our custom-made video production brief to help guide you.Hopefully knowing the difference between these three kinds of content producers will give you a head start when the screen-scrolling wolf comes knocking on your door.video production isn’t an easy skill to master. Instead of spending months ramping up on video creation knowledge, why not work with the pros?At Viva Media, we have a team of video production and marketing experts. Allow us to take you through the production process. From pre-production to the marketing phase, you can count on us.Our full-service video production will boost your company’s visibility. Contact us today and let’s help you create videos that drive sales