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Video Storyboard Marketing Tips for Beginners

  • MatthewWatts
  • March 6, 2019
  • One Comment
Video Storyboard Marketing Tips for Beginners

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Video Storyboard Marketing Tips for Beginners

Video production is a fast-growing, customer-friendly approach to marketing. What’s more, your customers have come to demand high-quality video content from their favorite brands.

According to a report published by New York Magazine and Livestream, 80% of peoplewould rather get their content from a video than a blog post.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
How to Create a Storyboard for Your Marketing Video

But before you prepare for your video debut, you’ll need to create a storyboard to outline your video.

Not sure where to begin? No worries!

Here’s what you need to know about creating a video storyboard for your marketing video.

clapperboard, storyboard on wood
There is no sincerer love than the love of food.

Yes, a Storyboard Is Necessary

 

Many people get so excited at the idea of making a video that they want to jump in head-first. We admire that, but it isn’t advisable.

In fact, a storyboard is every bit as important to the production process as a script.

Think of it as a visual extension of your brainstormed ideas. A storyboard is a way to get your ideas down on paper (or screen) and organize your ideas in a manner that illustrates the story.

Video storyboarding is intended to get everyone on the same page and communicate your ideas to the production team. When it comes time to shoot your video, everyone will have a clear idea of the shot list, how it’s getting shot and the flow of the narrative.

If you’re not sure where to begin, don’t worry. There are plenty of great storyboard examples you can check out online to better understand the process.

Brush Up On Basic Framing Techniques

In cinematography, there are three basic shots.

  • The close-up.
  • The medium shot
  • The long shot.

It may seem hard to believe, but every video you’ve ever enjoyed comprised of variations of these three simple shots!

While that may not seem like a lot to work with, there’s a surprising amount you can convey using the basics.

Each shot serves a unique yet integral purpose.

The close-up is often used to convey a sense of intimacy. Since the camera (and thus the viewer) is closer to the subject, it’s easier to draw the viewer in.

The medium shot, while still a great way to familiarize a viewer with the subject, is best suited for scenes with multiple subjects. The Adorama Learning Center’s explanationsums it up best: It’s a way to convey information instead of emotion.

The long shot (also known as the wide shot) is a way to convey location and scale. This is what you and your team will use to establish a scene’s location, for example.

Don’t worry, there are still plenty of ways to use these three shot types to create eye-popping visuals. Shoot from different angles to keep things visually interesting.

Don’t Worry About Your Artistic Skills

In our experience, most people get nervous about the video storyboarding process. It isn’t because of the time it takes or the intensive creativity required.

It’s more often than not due to their own artistic ability. Many people think they can’t draw, and thus can’t storyboard.

Good news! You don’t need to be a world-class artist to create a compelling storyboard.

In fact, as long as you can draw stick figures, you’re good to go.

If you need to keep it simple, don’t feel bad. Keep it simple and draw what you can. If you’re worried people won’t be able to understand what you’re drawing, labels are a great way to clarify your ideas.

Detail Your Shots

While you don’t need extensive drawing skills to make a storyboard, there are some key details you’ll need to include.

Here’s a basic rundown of everything each storyboarded shot should include:

  • The subjects involved.
  • Background and foreground information.
  • Lower-third, animation and graphics information.
  • The camera angle used.

Make sure that you’re including camera movement as well as the subjects.

Otherwise, your crew will assume you’re only shooting static shots. Not only will that make for a boring shoot, but it’ll make for a boring final product, too.

Follow Your Creative Intuition

There’s a good chance that you’ll end up moving some shots around throughout the production process.

That’s fine! In fact, it’s encouraged.

If you have an idea to make your promotional video flow better, by all means, go for it! Your video should suit your company and its unique vision, and you know that vision better than anyone.

A storyboard is more or less an outline, not a hard and fast script.

Get Digital

A lot of production companies prefer to use index cards to storyboard. They’re easy to move around so you can experiment with your shot list.

That said, there are also some great tech-based solutions for your storyboarding needs, which making collaborating on ideas far easier.

It’s possible to create a complete storyboard using nothing more than Microsoft PowerPoint, even. Each slide serves as a single shot, and the nature of PowerPoint makes it easy to move shots around at will.

There’s also the free script writing program Celtx. While its storyboarding capabilities aren’t the most robust, it’s enough to convey basic information. It’s also cloud-based, so you can share ideas with team members easily.

Stay Organized

Finally, make sure you have an effective storyboard organization system in place.

Whether you’re going with a physical or digital storyboard, it’s important to keep your shot list clutter free, lest you risk some serious confusion and frustration.

Once you’re happy with your story frames, snag a corkboard or use your software of choice to number each shot. That way you’ll have a clear indication of which shot feeds into the next shot.

A Great Video Storyboard Starts With a Great Idea: Let Us Help

Storyboarding is an important and frankly underrated part of the video production process.

With a video storyboard, it’s possible to convey, clarify, and organize ideas in an easy to understand manner that makes shooting your company’s promo video easier and faster.

Need some assistance with your video? We’re here to help!

Whether you already have ideas in mind or you’re stuck on square one, Viva Media offers full-service video production to bring your company’s vision to life.

Reach out and get in touch for a free quote today.

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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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