In part because of the science above, video marketing has some distinct advantages over other types of marketing.First and foremost, they have better engagement than other content formats. They're an incredible tool to tell your brand story to your audience.Because we process visuals easier, this message is more likely to stick with your audience. Think about the last time you read a blog article, how much of it do you remember? Whereas remembering a short TV commercial is much easier.This is why so many businesses are changing their long-winded text-based “about us” pages into engaging short videos that show your audience what you're all about.You probably heard a lot about different learning styles in school. The main three are visual, auditory, and kinesthetic learners. Visual learners make up the largest chunk by far as an estimated 65% of learners are visual. This means for about 65% of people, the most engaging way of consuming content is something visually-led. Like a video. Even for those that aren't primarily visual learners, an estimated 90% of the information transmitted to our brain is visual. Humans are hardwired to intake information through visuals.In part because of the science above, video marketing has some distinct advantages over other types of marketing.First and foremost, they have better engagement than other content formats. They're an incredible tool to tell your brand story to your audience.Because we process visuals easier, this message is more likely to stick with your audience. Think about the last time you read a blog article, how much of it do you remember? Whereas remembering a short TV commercial is much easier.This is why so many businesses are changing their long-winded text-based “about us” pages into engaging short videos that show your audience what you're all about.

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A knock-on benefit of video marketing is how much Google loves videos. The goal of any good digital marketing strategy is to get your brand or product in front of more users online. This is why SEO (search engine optimization) makes up a huge portion of digital marketing strategies. Your video marketing can fit perfectly into your SEO strategy. Because Google loves video results. A well-optimized video result sits at the top of the search results these days.These videos can appear on your website, YouTube, and across your social media platforms. This increases the chances of them appearing high up in the search engine ranking positions for relevant key turns.The theory is simple here. The more types of content you create, the higher the chances of someone finding it.Video content is great for creating related content around your brand. Things like explainer videos, how-to videos, and product reviews to name a few all perform incredibly well in terms of views and engagement.It's a great way to organically reach your audience and provide valuable content under your brand name. This builds awareness and trust long-term.Putting out great video content has the additional benefit of being more shareable. This means your audience is more likely to spread your message for you, free of charge, to more potential customers. It's a rare win-win situation.Product Demo , Informative & Brand StoryIf you’ve got a product to sell, show it. These videos can be used both as advertisements in themselves and on product pages to better inform customers.Research common problems your audience is facing and create a how-to video to solve them. You can do this by conducting keyword research on YouTube and seeing what content performs well.Educate your audience on who you are and what you’re all about. You can use this video across your site, as well as in video marketing campaigns to build brand awareness.