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How to Make Instagram Videos That Go Viral

  • MatthewWatts
  • October 11, 2017
  • 1472 Comments
How to Make Instagram Videos That Go Viral

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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How to Make Instagram Videos That Go Viral

We’ve all enjoyed laughing, learning, and liking some of the most popular Instagram videos of all time.

But have you thought about how going viral can help to grow your business, increase brand recognition, and get you thousands of new social media followers?

In today’s world, it’s not just people that want to be “Insta-famous.” It’s brands and companies, too.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
5 Instagram Video Marketing Tips

Want to learn how to make Instagram videos that go viral?

You should start by understanding what it is that makes content get shared by millions of people around the globe.

Keep reading to find out the key ingredients of the “going viral” secret sauce.

How to Incorporate Snapchat Marketing
There is no sincerer love than the love of food.

How to Make Instagram Videos Go Viral: The Foundation

Before you even start creating content, there are a few things you need to ensure you’ve done when it comes to your account. You also need to conduct a little bit of research and get to know what’s popular within the niche of your industry.

Complete Your Account

You’d be surprised just how few brands and individuals take the time to completely fill out their Instagram profiles. Keep in mind that your profile information is a golden opportunity when it comes to branding. It’s also a great way to ensure that when your Instagram video does go viral, viewers can connect with your brand and get to know what you have to offer. Always ensure that your profile photo is consistent with your other social media accounts and any photos you have on your website. Additionally, make sure that you’ve linked to your pages on other social media accounts. People will likely want to follow you there, as well! Finally, the first step to going viral is creating a killer “About Me” section. Keep it on-trend, update it often, and don’t be afraid to use humor.

Get to Know Your Hashtags

The other “foundational” step you need to complete before you create that viral content? Conduct serious hashtag research. Which ones are popular in your industry? If you’re having trouble figuring out your top hashtags on your own, you should consider working with a professional marketing service that can help you. Always remember: keep your hashtags short and sweet. While #BestCarDealershipInOklahomaCity might give valuable information, it’s not exactly something people are going to type in and search for. Instead, research current “trending hashtags” on Instagram. Make sure you include several hashtags in your video post description and stick to things like “#CarDealership” or “#NewCar.”

Creating Viral Instagram Videos: The Next Steps

The next steps in learning how to make Instagram videos that go viral? It’s time to focus on the content itself! Read on to learn how to create videos that viewers will want to loop over and over again, and share with their friends.

1. Production Value Matters

Let’s get real: while individuals can get away with shaky cameras, blurry images, and less-than-stellar production values, brands can’t. Remember: you’re not capturing a candid moment. You’re trying to connect with your target market and educate viewers about what your brand has to offer. You may want to consider working with a professional video company to ensure you get the most out of your 60-second video. Think crisp, clean images, bold colors, and a clear story arch. Start thinking of your Instagram video as a short film instead of an ad.

2. Make Viewers Feel Something

Instagram ads and videos are best known for making people laugh. But whether your viewers are cackling, crying, or stopping to think, it’s important that they feel something when they watch your video. Instagram videos that create an emotional response in the viewers are much more likely to be shared than bland, play-it-safe videos that don’t have a clear message.

3. Keep It Relevant

This is similar to our earlier advice regarding conducting thorough hashtag research. However, you also need to know what your target market is watching, liking, and sharing on Instagram. Make sure you follow as many of your demographics’ accounts as possible. Familiarize yourself with what they like to see. Then, create content that you know will connect with them. When you want to learn how to make Instagram videos go viral, your target market is your base audience. While, yes, your video should be able to be understood by everyone who watches it, you need your core audience to start the liking and sharing process. Keeping it relevant to their interests, current events, and other topics they like will help.

4. Don’t Be Afraid to Pick a Side

We’re living in divided times. However, recent research shows that customers want to see brands choosing a side in a debate or opinion, and sticking to it. We know this can feel like a big risk, especially to smaller businesses. However, making it clear what you stand for proves to your target market that you have integrity. Taking a stand can seriously help your Instagram video to go viral. You don’t necessarily have to pick one of the most controversial hot topics of the day. Start small. If standing up for what you believe in costs you customers, trust us (and the research above) when we tell you that it will help you gain even more.

5. Work With Other Influencers

Our final tip for a viral Instagram video? Connect with influencers (people with a huge social media following and reach) in your industry. Have them do a cameo in your video. Then, ask them to share your video on their Instagram accounts. Not only will this increase your clout right off the bat, but you’ll also prove to your followers you’re close to the top authorities in your industry.

Ready To Make Your Instagram Video Go Viral?

Thanks to this post, you now know what it takes to learn how to make Instagram videos that explode over the Internet. Of course, you’ll still need to do a lot more work to make it happen. You’ll need to conduct rigorous market research, develop a unique script and storyline, and shoot your video to perfection. Sometimes, you need a little help from the professionals to get it done right. That’s where we come in. Reach out to us today to learn more about how we can help you create content that goes viral, expands your influence, and turns your followers into customers.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

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June 9, 2022
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July 27, 2021
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July 14, 2021
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July 1, 2021
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777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Startups
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SERVICES
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  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
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  • Branded video
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  • Commercial video
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