Produce This: The 3 Stages of Video Production
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business. However, you don’t want to release a poor-quality video. If you know the stages of video production, you can ensure that you put out a good video that […]
The Elements of a Killer Tutorial Video
You’re an expert in your field, and you’re ready to share that knowledge with a tutorial video. But where do you start, and how do you define what makes a quality tutorial? Whether you’re creating a training video for employees, teaching customers how to use your products, or creating a paid online course with video […]
The Essence of Sound: Why Having High Audio Quality Is Important in Any Video
Are you a creator looking for a lucrative but creative outlet for your filmmaking skills? Are you looking to upgrade your video quality for your advertising business? Do you want to make a touching highlight video for your business or organization? All these you can do with video production. The problem with video production companies […]
How to Write a Creatively Compelling Commercial Script
Did you know that a commercial script is one of the most essential parts of video marketing? Your script acts as the foundation of your commercial. Without a decent script, you won’t be able to engage your target audience and reach your goals. Read on for our top tips on how to write a compelling […]
Visual Effect: How Video Can Be Used as an Internal Communications Tool
If you could watch your employees open the company’s weekly email update, what do you think you would see? Would they roll their eyes at the constant changes they have to read two or three pages about every week? Would they sigh before skimming the blog post or article you told them to read? The […]
Frame by Frame: Here’s What to Know About Working with Style Frames
Have you ever wondered how videos become…videos? After someone thinks of the idea, what happens after that? It’s a unique process with lots of moving parts, but one big piece of it is making storyboards for client approval. Your client needs to see the look and feel of the photography and approve the typography you’re going to […]
What Are You Laughing At? Humor in Advertising
Take a moment and think about the ads that you remember from at least a year ago. What do these ads have in common? If you’re like 50% of people in North America, these ads have some element of humor. Humor in advertising is not a new concept. People have known that humor works since the […]
Caption This! The Art of Captioning in Videography
Putting work into an excellent video is a valuable thing to do these days. We’re seeing that social media users are progressively more interested in videos than other forms of media. There’s certainly a well-defined art to making videos. That art is tweaked a little and applied to the creation of Instagram videos, but what about […]
Music that Moves You: The Importance of Audio Advertising
Can you imagine if Star Wars opened with a light ukelele strum, or if Superman flew across the sky to some cheesy Muzac? Both of these memorable scores have two things in common. First, their composer John Williams is one of the greatest of all time, and second, anyone who has seen the films cannot separate the […]
How To Increase Clicks To Your App Landing Page
The projected revenue of mobile app enterprises currently stands at 5.2 billion Canadian dollars. What’s even more interesting is that mobile usage in Canada alone is one of the highest in the world with 26.1 million mobile internet users. Users spend on average 1.42 hours a day using the internet through their mobile devices. 54% of these individuals buy […]
