The Impact of Technology on Brand Video Production

Nine of out 10 consumers report wanting to see more video content from brands, especially before they make a purchase.

But how can you make your video content stand out from the crowd? The answer is technology.

With video technology, you can have a profound impact on your consumer brand video production. Video technology, especially relating to video editing, can help you enhance your video production to make it even more appealing to potential consumers.

Are you interested in learning more about the impact of new technology on video production? If so, then keep reading this post below for helpful insights. 

Drone Cameras

Drone cameras are innovative new technology trends being utilized in real estate, construction, television, and advertising industries. Using video tech like drone cameras can also help you elevate your brand video production. 

Drones are able to fly via a remote-controlled unit. This allows them to see aerial angles and achieve stunning cinematography that was once unable to be accomplished without the use of expensive cameras, cranes, and helicopters. A drone is well-suited for capturing events, showcasing scenic destinations, and building layouts. 

Using drone footage also distinguishes your content from the competition. The unique bird’s eye view that drones provide is eye-catching and engaging. It pulls the viewer into your content. 

VR and AR Video Tech

VR and AR video tech have also dominated video production. VR or virtual reality allows users to step into a completely immersive and interactive digital environment. AR, augmented reality, lets users interact with digital elements in their own environment.

The popular mobile game Pokemon GO! is an example of augmented reality. Users explore their natural environment while interacting with digital Pokemon around them. VR, on the other hand, usually requires a helmet or visor and haptic touch controls.

57% of consumers stated they are more willing to buy from brands offering AR. Utilizing AR and VR in your brand video production gives consumers an immersive and interactive connection to your brand. 

This can be accomplished with options like virtual try-ons and hands-on product demonstrations. It allows you to make a vital and memorable brand impression.  

Social Media Integration

Social media is a wellspring for video content marketing. Thousands of videos get shared, liked, and commented on every day. Using social media as a modern resource of technology for brand video production just makes sense. 

On social media, you can easily optimize, edit, and post your videos to your followers instantly. Once a follower shares a video, it can create a ripple effect reaching more and more followers as it is viewed and shared over and over.

Brands that use social media for their video content marketing purposes can expand their content reach while also tapping into increased engagement.

Live Streaming 

Live streaming has become a popular way to gain a larger reach on social media. Unlike pre-recorded video content, live streaming relies on one continuous live broadcast at a set time to a group of followers.

It provides a more organic feel because brands are talking to and interacting directly with their followers. This could involve elements like Q&A sessions, product reveals, behind-the-scenes content, contests, and giveaways.

Live streaming on social media platforms like Instagram, TikTok, Facebook, and YouTube gives you multiple outlets for connecting. You can interact and engage with your target audience where they are the most active.

Green Screen Technology

Green screens aren’t new, but the ways they are being used in brand video production allow for both creative and practical advantages. A green screen can incorporate a realistic-looking backdrop without the need for a physical location shoot. This can save on travel costs and time-consuming location scouting.

A green screen can also be used to superimpose a fantasy realm into a brand video. With video production software, you can seamlessly project a specific image, scene, or video in the background. You can even inject your brand into the green screen backdrop for maximum impact.

360º Videos 

It used to be that shooting video was a fixed concept. Cameras were often on tracks or lifts and could only either move side to side or up and down. But 360º cameras and video technology have made it so videos can now be shot from multiple angles for an all-around experience.

360 content can be turned into media formats like GIFs and interactive videos. Consumers can interact with 360º videos to explore distinct layouts like concert venues. They can also use 360º videos in the fashion and clothing industry to view an outfit from every angle.

360º videos greatly impact the visibility of brand video production. Consumers get an unparalleled view of products, services, and locations from a myriad of different perspectives. 

Traditional Video Animation

Animated videos offer a clean and straightforward aesthetic that is visually pleasing. They can tackle complex or difficult subject matter, like prescription drugs and their uses, in a way that is easier to understand.

A simple video can inform consumers aided by minimalistic 2D visual aids. You can utilize your logo, color scheme, and voice within your animated video content. This helps to promote brand consistency. 

Animation also gives you the creative freedom to explore imaginative ways of storytelling and brand marketing. 

CGI 3D Animation

CGI animation differs from traditional animation in that its characters are often more dynamic and more three-dimensional. CGI animation is more cost-effective since computer animation and video editing software are more easily accessible. It is also less time-consuming than traditional drawn-out animations.

By using 3D CGI animation in your brand video production, you can create colorful animated characters that will catch the eye. CGI is especially adept at creating memorable mascots. These mascots include:

• Domino’s The Noid
• Geico’s Gecko
• Pillsbury’s Dough Boy
• The M&M’s Candies
• Procter and Gamble’s Mr. Clean

If you’re looking for a way to get your brand noticed, implementing CGI animation is a great way to boost your impact.

User-Generated Content

A change in video technology has also put video production into the hands of consumers themselves. New advancements in photography and recording have turned smartphones and tablets into handheld video production devices. This means consumers can create and edit their own content without the need for a professional production studio.

It also means that brands can tap into this user-generated content as a part of their own marketing efforts. User-generated content is ideal because it comes directly from your consumer base.

This is the best endorsement possible to show potential consumers that other real consumers are using and interacting with your brand. User-generated video content helps build up brand loyalty. 

Mobile-Friendly Video Content

With screens getting smaller, it’s necessary to have video content that adapts to the change in screen sizes. Advancements in video technology have also proven to be effective in creating mobile-friendly variations of video content. 

Brands need to ensure that video content is easily viewable from a variety of screen formats. With video technology and video editing, optimized mobile videos can be scaled to fit a multitude of screens without appearing blurry or distorted. This way, your brand video production results will always look crisp and have the proper viewing dimensions.

You should add captions and subtitles to your videos for increased accessibility. This also allows consumers to watch and engage with videos in public places where they may not want the sound on. 

Enhanced Visual Effects 

Video editing software also allows for adding a variety of robust visual effects to videos. Visual Effects (VFX) include special graphics and stunning imagery to enhance your brand video production. 

This can elevate the overall visual aesthetic of your videos. It also adds to the storytelling element of your video’s structure. Using well-done VFX can even help you create an emotional connection with your target consumer base. 

Adding visual effects to videos makes demonstrating complex concepts or uses for a product more easy to understand. These are called explainer videos and they can be a powerful marketing tool. After watching an explainer video consumers are 84% more likely to make a purchase from a brand.

Personalized and Targeted Content

Technology impacts your video content’s appearance in many ways. But technology can also influence how and where you share this content as well.

For example, you can use technology to help you craft a video that will reach specific demographics within your ideal consumer base. Demographic data includes, but is not limited to:

• Age
• Gender
• Geographical location
• Income
• Education level
• Occupation
• Marital status

By tailoring your brand video production content to specific viewer demographics, you can increase your brand’s relevance and engagement in these areas and expand your reach. You can also post your videos on the platforms where they will be viewed the most.

Elevate Your Brand Video Production With Viva Media Toronto Today

Video technology is essential to your brand video production in so many ways. Standing out from the crowd in the modern era is a vital necessity. So, don’t leave your video production to chance, trust the experts at Viva Media.

Viva Media Toronto is a full-service video marketing agency that is ready to serve your video production needs. We strive to create long-lasting partnerships through every project. We continuously exceed expectations with our finished products and customer service.

If you’re ready to kick your brand video production up a notch, contact us to get your free video production quote today.