With the increase in the use of technology, digital marketing has become a more important tool for businesses than ever before. Video marketing leads the way with improved consumer engagement and enhanced tracking metrics. A record 86% of businesses used video marketing in 2021.

But with the end of another year coming to a close, it becomes necessary to look forward to what lies over the horizon. Staying on top of video marketing trends for the year 2023 is crucial to helping your business succeed in the fast-paced technological world.

With this guide, you'll receive key insights into the top 7 video marketing trends that will propel the digital marketing industry into 2023 and beyond. Keep reading below to discover more information on this topic.

1. Streaming Service Video Ads

With an influx of new streaming media services popping up more and more each day, this also leaves room for increasing video advertising. Streaming services will often offer several different packages for watching video content. One with ads for a lesser price or one without ads for a higher premium.

Those who opt for the discounted rate do so in exchange for ad content interspersed throughout. This opens up a prime demographic of consumers who are at the will of advertisements to view streaming content.

At least 61% of Canadian households subscribe to one or more streaming services. Video marketing trends in 2023 will expand on this concept as more streaming services offer free or discounted plans with ad content.

2. User-Generated Video Content

Social media apps like YouTube, Instagram, and TikTok have become great sources of user-generated video content online. This can also be said for video marketing trends into 2023. Content-rich services allow for paid and sponsored content to also have a digital marketing foothold.

Social media users scrolling through their feeds will happen upon video content that catches their eye. Advertisers can tap into this format to reach a broader audience of potential consumers. Instagram alone receives an estimated 95 million videos and photos uploaded each day, so it makes sense to include social media in your video marketing strategy.

3. Increased Use of Social Media Stories and Reels

Going along with the standard social media feed content, video marketing trends also allow advertisers to utilize another area of outreach. The stories feature for Instagram and Facebook lets companies create their own short-form video ads to display. These videos are only visible for 24 hours at a time so they have a limited shelf-life.

This feature enables businesses to create limited and exclusive content. It is ideal for new product sneak peeks and sales, as well as for testing out new ads to a specific demographic market. You can also link to longer videos and pages within the story content if consumers want to view more about the displayed advertisement.

Reels are a different form of video content on Instagram. Their video content displays as a reel and as a story simultaneously.

Stories have a 24-hour timespan but Reels can be kept on your Instagram profile indefinitely. Stories also have a limit of 15 seconds, while Reels are up to 30 seconds in length. You can also add music clips, edit speed, and stitch video content together.

4. Live Video Content

During the 2020 COVID-19 pandemic, millions were forced to miss out on live concerts and other events. Live stream content brought the experience to them will special events live-streamed on social media. Consumers could watch their favorite performers put on live shows from the safety of their homes.

Today, live video content is still a viable form of entertainment and digital marketing. Live video content can also become more lifelike through techniques like 360º degree video content. AR and VR features can also help consumers adapt and interact with this content better through immersive video features.

Advertisers can also access these video marketing trends. With branded content, they are able to tap into this area and adapt to the changing landscape of digital marketing.

5. Interactive Video Advertising Features

Interactive videos take video marketing trends a step further. Rather than just passively watching content, consumers can fully engage. Clicking, scrolling, hovering over, or dragging video content unlocks more features within the video itself. Some interactive video content may even open up a hidden game feature or a promotional offer.

Getting a consumer's attention amongst the overflow of video data in today's modern world is a challenge. However, with advanced video marketing trends like interactive video increasing consumer engagement is just another one of the benefits of video marketing for your business into 2023.

6. Expansion of Video Tutorials

Video content isn't just for directly selling a product or service. It can also inform and educate consumers. YouTube's video upload platform started the trend with users providing educational videos and tutorials for everything from applying makeup to cooking techniques to appliance repair.

Informative content sponsored by an advertiser provides a service to consumers. It feels less like a direct sales pitch and more like an organic connection between the consumer, the video tutorial content, and the advertiser.

Video tutorials are a must for your video marketing plan. With video marketing trends favoring educational video formats, it is a growing trend that is sure to continue well into 2023.

7. Video Blogger Content

Video blogging, or vlogging for short, is a series of short videos meant to document the day-to-day life of a particular online personality. It gives others an insight into the life of someone who may have a particular illness or an interesting hobby they want to share with the world.

Vlogging can expose new cultures and create awareness. It also brings like-minded people closer together through shared interests and lifestyles.

Celebrities and social media influencers have also jumped onto the vlogging format bandwagon, making it one of the top video marketing trends to look out for in 2023.

Tap Into Top Video Marketing Trends with Viva Media in Toronto

Honing your video marketing strategy is not an easy task. Especially with all of the new technological advances. By tapping into video marketing trends, you can see the best course of action to take.

You also need a video marketing company that can help you navigate this confusing and ever-changing area. Viva Media in Toronto, Canada has the tools you need to stay on top of your game. From startups to small businesses, non-profits, large corporations, government agencies, and more, see what Viva Media can do.

Contact us today to get a free quote for your business's video marketing services.