Because there are over 180 million uses of the #fitness hashtag on Instagram, it's clear that this social platform is the place to be for fitness brands and wannabe "fit influencers." If you're considering starting a career in fitness or at least inspiring others with your fitness journey, Instagram is the place to be.

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But how can you make your fitness Instagram stand out so you can get more followers and engagement? Let's talk about it! Read on for a few quick tips that can help your platform grow.

1. Improve Your Profile Details

Too many content creators want to jump headfirst into actual content creation before making their profiles stand out. Those small profile details actually matter!When you start your fitness page, you'll have to upload a profile picture and write a brief description in your "bio" area.Your profile picture should be clear and eye-catching. People who want to be fitness influencers generally want to use photos of themselves instead of logos. Selfies make you seem more relatable.When it comes to your bio, make sure that it's clear that you're running a fitness page. You can even be more specific by mentioning what "niche" you're in. For example, some fitness influencers focus on weight lifting.You should still make it clever and personal, however. You can mention where you are (be vague) and what your goals are. Do you want to inspire people, or are you just tracking your personal journey?These small details will go a long way when it comes to attracting new followers.

2. Take High-Quality Photos

If you're really trying to grow your platform, you need to make sure that your Instagram looks professional. Grainy and low-quality photos aren't going to cut it.If you're in a low-light environment (like many gyms), you're going to have to either use a high-quality smartphone or a professional-quality digital camera. We recommend the smartphone unless you have a private room in a gym.You'll also want a few non-gym photos. People love to see before-and-after shots and basic "lifestyle" photos. Learn your angles and try to emulate what other popular influencers are doing.More and more people are starting to reject heavily filtered or edited photos, so in this case, you want to keep it real.

3. Use Hashtags Wisely

Hashtags aren't as helpful as they used to be on Instagram, but in the fitness sphere, they're still important.Many people who are on their own fitness journies use Instagram for inspiration and fitness tips. Because of that, they follow trending fitness-related hashtags to find helpful creators.You don't want to over-use hashtags. There's a point at which they're no longer helpful, and you'll end up spending more time finding them than they're worth.Use both broad and niche hashtags. For example, you'll want to use standard #fitness, #fitfluencer, #running, #weightlifting hashtags, but you may also want to use location-based hashtags and things like #girlswholift, #guywholift, and so on.We recommend making some space between your description and the hashtags. It's best to keep them in the description, but you can make space by using periods and hitting the "return" button until they're far enough down that they won't be visible.

4. Don't Underestimate Video Content

Video content has never been more important on Instagram. Instagram created Reels to compete with TikTok, and it's how a lot of people get their initial bursts of followers.You want to create high-quality videos that are relevant and interesting. Make sure that they provide some kind of value to potential followers.For example, you may make a video of your favorite workout, or various fitness tips. Some "fit fluencers" make nutrition videos as well.Look at trending videos in the fitness sphere. Often, following trends is how you get new followers. Look at the sounds that they're using and see if you can incorporate them naturally.If you really want to stand out, using a video production company for your videos will make a huge difference. Many professional influencers and fitness brand owners hire professionals to make their content look higher-quality.

5. Use Other Fitness Social Media Platforms

You should be cross-posting on social media if you really want to gain followers and increase engagement on your Instagram profile.Your brand (personal or otherwise) should also have a TikTok and potentially even a YouTube channel. This allows you to attract people who may not have been able to otherwise find your Instagram profile.It's also easy to repurpose content across your various platforms.

6. Be Consistent

Consistency is key when you're trying to grow on Instagram. Make sure that your followers know what to expect from you if you want to keep them around.There are several ways that you can be consistent on your fitness page.First, we recommend creating a content calendar. You can even set up automatic posts just in case you're away from your phone or computer, or in case you tend to be forgetful.Try to post several times a week at similar times. For example, if you know that you get the most engagement in the evening, you may want to post at 6 pm every day.Keep your content specialized. While you can delve into nutrition and lifestyle content, fitness should always be your primary focus.Remember, that's why your followers followed you in the first place.

Make Your Fitness Instagram Pop

Whether you're a brand owner or a soon-to-be fitness influencer, these tips should help you make your fitness Instagram pop. Get more engagement and more followers by putting the work in and being consistent.Are you looking for professional video editors for your social media videos? We want to help you. We help brands grow with our high-quality video production services.Get a quote so we can start working together today.