6 Secrets on How to Make Instagram Reels That Stand Out

6 Secrets on How to Make Instagram Reels That Stand Out

how to make instagram reels

Instagram is one of the most popular social media platforms. The number of Instagram users is expected to grow to 1.35 billion in 2023. The amount of people using the platform has continued to grow each year, despite the rise in popularity of competing apps like TikTok.  Instagram offers brands and businesses various ways to […]

Common Mistakes to Avoid When Advertising on YouTube

advertising on YouTube

YouTube is one of the best social media platforms to advertise on. You can reach around 2.514 billion users if you choose to advertise on YouTube. Engage with a diverse audience while you grow your brand with effective advertising.  The key to being successful at advertising on YouTube is avoiding making one of the many mistakes that brands […]

How to Advertise on TikTok: Understanding Social Video Production

how to advertise on tiktok

Did you know there are over 1 billion TikTok users? This gives it astronomical potential when it comes to marketing. However, not everyone understands the nuances of creating video ads or TikTok videos for your business. Let’s take a closer look at everything you need to know about how to advertise on TikTok. Understand the […]

How to Edit YouTube Videos: A Quick Guide

how to edit youtube videos

Did you know that more than 3 billion people consumed video content in 2022? If you are not actively creating and uploading videos to the internet, you’re missing out on the opportunity to generate new leads.  One of the best ways to get started in doing this is by clearing how to edit YouTube videos. But […]

What Should You Know About Video Email Marketing?

video email marketing

Videos are everywhere. They’re on social media, advertising, and most of your streaming platforms. There’s a reason why video is so popular. Video combines visual and audio elements, drawing in more viewers. This is why 90% of digital marketing professionals use video in their campaigns. An effective yet unique place to use video is in your […]

How Can You Increase Brand Awareness in 2023?

increase brand awareness

It can take between five and seven interactions with your business before consumers begin to remember your brand. If you can’t increase brand awareness, you could struggle to attract loyal customers. Gathering a loyal following, on the other hand, can lead to repeat sales, boosting your ROI. Here are a few tips you can use […]

What to Expect When Hiring a Video Production Company

video production company

Did you know that more than sixty-five percent of marketers say that the most important reason they choose to work with a video production agency is that they want their videos to look more professional? If you are considering hiring a video production company to help you improve your business’s marketing efforts, it is essential […]

The Key Elements of Successful Video Advertising

video advertising

About 80% of people remember a video ad they’ve watched in the past 30 days. Another 79% would rather watch a video than read about a product.  It’s no surprise that videos lead to 49% faster revenue growth than any other marketing strategy. In fact, 83% of marketers say video advertising gives them a good ROI. […]

7 Reasons to Create a Commercial for Your Business

create a commercial

In 2022, the average person can be exposed to between 4,000 to 10,000 ads per day. The actual number may vary based on factors such as your job, geographical location, and the average amount of computer, television, or social media use in a given day. Commercials encompass such a large part of our daily lives. […]

How to Create the Perfect Testimonial Video

testimonial video

As a small business owner, you have around 32.5 million competitors in the form of other U.S. small businesses. The good news is that you don’t compete with them on all fronts. You only compete with other local businesses for foot traffic if you run a physical storefront. The bad news is that you do […]