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Your Guide to Improving Your Local Video SEO

  • MatthewWatts
  • November 15, 2018
  • No Comments
Your Guide to Improving Your Local Video SEO

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Your Guide to Improving Your Local Video SEO
In as little as one year, videos may be responsible for up to 70% of all Internet traffic. With figures like this, we know that you want to learn more about how you can optimize your SEO for video content. And while creating entertaining and informative videos for your brand’s YouTube channel is certainly important, you still need to make sure you’re targeting your local market.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
How to Improve Your Ranking With SEO Video Marketing
Do you know how to optimize your local video SEO to increase your view count, shares, and conversions? This post is here to tell you the most important local video SEO optimization tips and tricks that will give your company the results it deserves. The good news? It’s easier than you think. Keep on reading to find out why.
Online Video Guide: How to Do SEO for Videos
There is no sincerer love than the love of food.

1. Optimize Your Video’s Title

The first step to mastering local video SEO? You need to make sure that your video’s title is doing everything possible to connect you with a local audience. Your title should always be less than 66 characters in total length. This way, it will be completely displayed in the search engine results. When you choose the keyword phrase you’d like to include in your video’s title, you’ll need to consider two key aspects. First, the keyword phrase should reference your city, state, or neighborhood. This will help you to show up in local video search results, just as including a location-based keyword in your written content will. However, you also need to optimize the title for those who would prefer to watch a video over reading an article. Often, this means that they’re searching for terms and phrases like, “DIY, “How to…,” “Tips for…” and other phrases that indicate a tutorial. Make sure that you combine these two factors when creating the perfect video title, such as, “How to Get Your Silicon Valley startup Noticed” or, “Tips for Wearing High Heels on NYC Sidewalks.” Above all, remember that the more specific the topic you choose to cover in your video, the better off you’ll be. After all, more than 300 hours of videos are uploaded to YouTube in a single minute. While countless tutorial videos exist on things like, “How to Dress for a Meeting,” there are far fewer for, “Six Different Ways to Tie a Tie.” Ultimately, those searching for your niche will share, comment on, and view your video — and you’ll become an authority on your particular subject.

2. Optimize Your YouTube Channel as a Whole

Unfortunately, some people get so caught up in the details of local video SEO optimization, that they completely forget to optimize their YouTube channel as a whole. This is incredibly important when it comes to increasing your brand awareness in your local market, connecting with your target consumers, and even ensuring that your YouTube channel encourages people to follow you on other platforms. Make sure that your contact information, your profile picture, and even the descriptions of your company are all the same across your social media channels. And when you’re writing that company description? Make sure that you use all the space available to you — it’s a great opportunity to sneak in more location-based keywords. Additionally, make sure that you’ve chosen interesting and clear images to serve as the thumbnail and still pictures on videos before they’re played. You want to encourage your customers to click and watch, after all! You should also properly tag and categorize your YouTube videos. Once again, be as specific as is possible here. For example, instead of just choosing the “food” category, try something like, “Pastries and Desserts” or “Gluten-Free Diet.” Finally, when it comes to your video descriptions, make sure that you use all the available space. Even if people don’t read your entire descriptions, they’ll still be crawled and indexed by Google. So, take advantage of the opportunity!

3. Turn on Geo-Tagging

Finally, make sure that you include your NAP (that’s short for your brand’s name, address, and phone number) in your video descriptions. This doesn’t just boost you in the local SEO results, it also helps customers who liked the video know where else they can find you online. You should also include this information in the actual content of your video, and ensure that you include closed-captioning to give yourself another SEO leg up. Never underestimate the importance of geo-tagging. This feature actually allows you to tag the coordinates of the location of your office. If you shoot your video on a cell phone, it only takes a few seconds to geo-tag your video. But you can also easily add in your geo-tags during the editing process. This will be a huge help when it comes to making fast connections with your local market. Just head to the “Advanced Settings” section on YouTube, and select “Video Location.” From there, you can move your pointer on the map to set it to your desired location.

Looking for Professional Assistance with Local Video SEO?

We hope that this post has helped you to understand the steps you need to take in order to optimize your local video SEO and boost your conversion rates in the process. Remember to focus on geotagging, properly categorizing and tagging your videos, and optimizing your video’s titles and descriptions. Of course, nothing is as important as the overall quality of your videos and the content they provide. Whether you need assistance with video production, editing, or even drone videos, we can help you to make it happen. Get in touch with us today to get your free quote, and start planning your SEO takeover as soon as possible.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

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July 27, 2021
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July 14, 2021
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July 1, 2021
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June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy