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What’s Next? 7 Reasons Why Storyboarding Is the Key to Smooth Video Production

  • MatthewWatts
  • July 24, 2019
  • No Comments
storyboarding

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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storyboarding

A storyboard is a document which shows the flow of your video. It follows a scene by scene procedure.

In most cases, storyboards are either hand-drawn sketches or computer generated. Sometimes, they are in the form of notes that have scribbled in the margins.

Walt Disney studio used storyboards in 1930. The producers used the concept of storyboard in the first ever animated movie. They used storyboards to bring their ideas together. In their work, the producers arranged visuals in sequences to convey their story.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
clapperboard, storyboard on wood

 Creating storyboards from scratch could be a costly affair. It requires a team of experts. They include artists, graphic designers, and computer programmers. But the investment pays off once you conceptualize the idea.

Who wants the same old things, anyway? Producers are finding storyboards engaging and easy to follow. Each time a frame plays, they crave for the next one. You can easily design storyboards online using various tools.

How to Create a Storyboard for Your Marketing Video
There is no sincerer love than the love of food.

What makes storyboarding a key to smooth production? Well, there’s no such thing as being too prepared!

Here are 7 reasons why storyboarding is one of the most important steps in video production.

1. Make Production Cost Effective

Producers take time to put storyboards together. Still, that investment comes with good returns later on. It saves time when presenting ideas to the stakeholders. Also, storyboards make the video creation procedure smoother.

Once you create a storyboard, the animation studios get an outline. The outline develops the video. The studios also receive an overview of the parameters of the story that will match the budget and time.

Complicated animation videos take time and larger budgets to produce. But you can play smart. You can have the client approve the storyboard before production commences. That way, the client can have an overview of what the final product may look like.

The client can have a smooth ride when it comes to additional changes. They can also get adjustments and any other changes that won’t affect their budget.

2. Visual Guide to Production

Some people may wonder, what is storyboarding? The answer is simple! It’s an easier way of bringing your ideas into life using animated illustrations.

The ideas can be explained to the crew since storyboards are visual. Altogether, not everyone in the production team can put the ideas together. It takes specialists to design a storyboard.

But, the whole team should be on the same page when the production commences. In the initial stages, it is important to share the storyboard ideas to the producers.

The methods enable the person doing the story-boarding job to design an animation. The anime materializes the thoughts in your mind.

Once you design the storyboard, you can point out the changes you need in the video. It is a way of finding common ground. The team can understand your ideas as well as the narrative flows within the video.

When utilizing storyboarding, you are creating a plan for production. Sometimes, you might be tempted to pick a video camera and start recording. Without a roadmap, you will waste your money and time.

A storyboard visualizes the shots for you. It also arranges the visuals based on the script.

3. Planning

What is a storyboard? They may ask! It is an essential part of the production. Nothing reveals if an idea will work better than a storyboard.

Sometimes, the main ideas in a video usually only cover a few sentences. With storyboards, you will need more time and effort for the plan to materialize.

Looking at the ideas again in production reveals internal inconsistencies that need to be handled. There are many storyboard applications. Most of the organizations prefer to create their storyboards using PowerPoint. Each PowerPoint slide becomes one screen.

All the same, irrespective of the format, storyboards have advantages over traditional storyboards. The production team can integrate various elements. Such as graphics and animations to create an eLearning course that the team can use.

Storyboards illustrate the course of the video. The production team can expect the flow of the script. It allows the directors to predict what would happen. Still, they can know whether there is any need for improvisation.

Storyboards help check whether the narratives make sense once captured. In general, storyboards validates the central concepts that lie behind a video. They also give the production team a direction to take.

4. Problem-Solving

Using storyboards allows you to detect problems during the first stages of production. Some of the experiences video producers will tell you.

During the storyboarding phase is where the critical errors manifest. The errors might relate to the narration style or the main ideas. It’s a painful ordeal if the mistakes are notices when the animation is up and running.

Today, the advertising industry uses the storyboard concept. Others, such as web designers and video producers, are also using it.

To many, a storyboard is like a map. No one can go on a trip without a map. Storyboarding allows you to take the best routes before production commences.

In simple terms, a storyboard is a sequence of images. They pre-visualize your video productions.

But why is storyboard essential? Even if your script is well thought-out, it still needs some points of reference.

Storyboarding enables you to conduct logical planning of events. The events must be in line with the script. The end product is a unique entertaining and appealing masterpiece.

Traditionally, artists did storyboard by hand. Graphic designers created the storyboards following a series of illustrations. That has changed.

The rise of modern technology and storyboard software has changed the game. In relaying a visual message to the crew, producers render and edit storyboards.

Identifying the mistakes allows the team to cut the costs that would cover the revision.

Detecting the problems sooner ensures that production proceeds according to the plan.

5. Save You Time And Money

Time is money. Once the crew defines the required shots; it becomes easier to work on a precise budget and schedule.

A storyboard allows you to use the time effectively and work within a specific budget.

Also, a storyboard ensures that the team has stuck to the script. It ensures that you don’t go overboard. It saves you time. It also enables the editor to concentrate on the selling part of your video.

In recent years, web storyboarding has taken shape. It allows you to visit different webpages and create storyboards. You logged in to those sites and chose images that would bring your storyboard to life.

The sites offer customizable smart scenes. They can be tweaked to convey a different message. The sites may also allow your artists to submit original illustrations. The goals of web storyboarding to make every story unique and appealing.

These sites have friendly interfaces. They can be accessed using smart devices such as phones.

6.Flexibility

When it comes to storyboards, there is no room for guesswork. The team is free from the constant worry of missing anything important.

Creative inspirations during shooting enhance productivity. It also allows the team to decide on the final video.

With storyboarding, you are flexible to perform improvisation. You can also make the video even better.

Sometimes, people may have problems on how to write a storyboard. That should be the case; you can always consult the director before adding anything to the script.

Storyboarding makes it easier to adapt to the unexpected.

The script can be tweaked. The revised version should suit the unforeseen circumstances, without starting from square one. You may decide to adjust the shots or adjust the composition to maximize lighting.

During production, you might also face communication challenges. Even so, a storyboard solves all that. You can show the client or the crew a storyboard instead of writing down wordy paragraphs.

7. Storyboarding Streamlines The Post-Production process

You can agree that a successful shoot paves the way for a successful editing process.

Storyboarding acts as guidance. It determines how the shots would be done to match what’s written in the script.

It prompts the team to view the video project from different points of view. It also allows the production team to predict production time and costs.

The information is needed to get the clients what they need. That’s why you need storyboards to smoothen your production process.

Did you know that storyboards deter the omission of vital shots? Storyboards allow the editor to join shots together. The information needs to match the information displayed in the storyboard.

The storyboard will also save you time and money because you won’t need to apply revisions to the final product.

Key Takeaway

In a storyboard, each of the squares represents a single shot. It reveals what and who is in the scene.

Any graphics or text that appears on the screen reveals the illustrations displayed in that scene. As the crew reads through the storyboard, they should be able to develop a mental image of what’s the video is all about. The video should play in their minds.

Check out this page for more information.

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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

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July 27, 2021
video production mistakes

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July 14, 2021
video production companies

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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
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  • Branded video
  • Corporate video
  • Commercial video
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  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
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  • VFX & Animation
  • Post-Production
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