
7 Tips for Hiring a Video Production Company
We live in an age where digital media is everywhere. We are a
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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When it comes to social media and marketing, vertical video is king.
First, it’s because they can be taken using man’s favourite gadgets (mobile phones). Two; they do not require exquisite capturing skills.
Vertical videos are the easiest to shoot.
Fortunately enough for the shaky people, editing apps provide a great solution to subject framing.
There exist numerous editing apps for enhancing vertical ratios. The apps can do almost everything from elongating the subject to fit the screen to scaling and cropping the subject into the desired vertical aspect ratio.
An interesting but under-utilized feature for vertical video recording is the grid option that is readily dismissed whenever it pops up. This feature is not just a decoration. It works the magic for more skilled video recording with the thirds rule.
Enabling the grid feature partitions the screen into thirds such that the image is correctly positioned on the interception of grid lines.
Even without the use of the grid feature, computer tools provide a way to work on the third rule for better positioning of the subject.
Proper subject framing consequently catches the attention of the video viewer.
Just like in real-life physical scenarios, the outcome of social media marketing heavily depends on the first impression.
The first impression determines whether a user will swipe left, or they will continue to video the video. The truth is, most of the time, a video will be swiped left in a matter of three seconds. This means that the first minute ought to catch the attention of a viewer.
Luckily videographer tips guide you on how the first three seconds of a vertical video ought to be.
First, keep everything simple and have a clear message to pique the viewer’s interest. At this point, complex features and modifications are not recommended. The video has to be intriguing from the first second that it plays.
Short and captivating also relates to the fact that mobile phones are constantly interrupted by notifications. Leave this alone; social media users have the shortest concentration spans.
For these particular reasons, vertical videos are most impactful if they are kept short and to the point.
To illustrate this, a 10-second Snapchat advertisement for Spotify achieved a 30% increment in subscription and was twice as effective purely because of its brevity.
Just 10 seconds, concise and efficient. This should be emulated for vertical videos.
These are like embellishments to vertical videos. Texts and graphics complement the subject of a vertical video by way of portraying one’s level of creativity.
Texts and graphics such as emojis and Gifs are away to illustrate certain reactions and emotional effects. For a basic and inexperienced blogger, inserting these transitional elements scales up to the vertical video.
Texts and graphics in whatever form make the video more enjoyable to watch as it creates a sense of humour. For a professional or more skilled videographer, tools such as Adobe Premiere Pro or After Effects are the way to go.
These have tools for creating and inserting animations that personalize the video content. Through such features, videos can be customized to tell a relatable story.
The creation of videos with new and unique visual styles leaves consumers awed which is the result of an impactful video.
Along with the texts and graphics, sounds play a central role in creating a video that immediately captures one’s attention.
What is common today is the use of billboard songs or the most recent songs. Some opt to use plain beats for the sake of viewers in public places. These tunes alone are capable of attracting a viewer’s attention even though they are not keen on the video message.
To leverage this, the use of sound tunes that are appealing strategically captivates the audience. Sounds can be imported from external devices, one’s own mobile phone through the use of the readily available video editing apps.
Ever wondered why written content bloggers misuse phrases like “top 5 products that help to lose weight overnight, ten steps to become a great leader” and thousands of others beginning with numbers? It is because people are drawn to numbers.
Psychologically, numbers are straightforward, and so is the information that they convey. This perception already captures the attention of the video viewer.
Videographers can as well tap into this strategy in order to create a long-lasting impact on their target audience.
Just to complement the content in the video, it makes a significant difference to introduce the video with a list.
Alternatively, strategically sneaking a list subtly conveys the purpose of the video. It also creates the impression that the video is short, winning the attention of the viewer.
Surprisingly, people may not even remember the actual points on the list, but they will remember the number and the title.
So they are most likely to revisit the social media site at their convenience. This is how effective a list can make a vertical video.
Social media users will unanimously agree that the backstory is always juicer than the edited final story.
With this in mind, why not throw in patches of the backstory into the vertical videos while marketing on social media? This could be 10-second videos of your employees assembling a product or 30-second long customer reviews or even your organization’s history.
Anything that tells a story is captivating because people will always remember illustrations and stories at that. 90% of social media consumers are fascinated by the process more than the outcome.
The vertical video can also showcase the packaging of a product or even explain how a product came to be as a way to cultivate interest in the product. It also conveys the authenticity of the authenticity that products need to sell.
While trying to capture most of these, remember to keep the vertical videos as brief as possible. Videography tips inform that splitting the videos is the ultimate solution.
Having 10-second-long videos that narrate the backstory keeps the viewer following through with the subject of the content. However, it should be keenly selected not to expose sensitive information to the general public.
Vertical videos covering aspects of the backstory create a sense of inclusiveness where viewers feel like are part of the process and that they can relate to the subject.
Behind-the-scenes reels then make the vertical video impactful by creating an emotional connection.
When it comes to social media platforms, people have different tastes and preferences, leading them to different social media sites.
For example, Twitter users are lovers of content, while the Instagram flock is immersed in the flawlessness of pictures. Pinterest fans are wowed by the illustrative videos, while Facebook users are comfortable with brief and hilarious posts shared by individuals and pages.
Optimization is shaped by the length of the vertical videos in the attempt to pass across comprehensive messages.
The rule here is simple; make the most out of the least. A vertical video for Pinterest would, for instance, need a quick list, whereas that for Twitter would have a few more details to explain a product.
Vertical videos for social media marketing, therefore, can only be impactful if they are customized to suit the target audience.
As a videographer, learning to optimize differently for the different platforms achieves two things. It helps to market effectively in terms of reaching the target audience. It also attracts active engagement from the audience for product improvement.
Tapping into features like Live Chat offers the leeway to engage consumers in real-time to create to achieve more from vertical videos. Additionally, through customization, videos resonate with the different types of social media users.
Ultimately, optimization and customization elements make vertical videos impactful.
Vertical videos have truly evolved to fit the tremendously changing field of social media marketing.
From the simple portrait feature found in mobile phones to the introduction of editing apps, vertical videos can bring market breakthroughs through effective social media marketing. This deeper delve into vertical videos unveils several ways to make vertical videos more impactful.
In-arguably, profiling the target audience determines the effects to be included in a vertical video, the length and the nature of the content. This trickles down to the aspect of customization that is the most important.
More than this, subject framing dictates the quality of a video which then engraves the viewers.
Overall, vertical videos can be impactful by integrating unique but straightforward features that resonate and strike a chord with the target audience.
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy