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The Essential Benefits of a Business Video

  • MatthewWatts
  • May 22, 2019
  • 3 Comments
The Essential Benefits of a Business Video

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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The Essential Benefits of a Business Video

Did you know that more than 85% of marketers say that increasing investment in business video is important?

More and more businesses have jumped on the opportunity to reach out to an ever growing number of consumers by engaging with video marketing. 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Show Me the Money: How to Make Money Vlogging
If you’re not doing the same, before you know it, you’ll fall behind your competitors. But, what are the benefits of videos for your small business? Want to know more about why video is important? Check out the essential benefits of the business video below. Here we go!
There is no sincerer love than the love of food.

1. Exposure on Search Engines

Everyone knows that Google is the biggest search engine on the internet.

But, what’s the second biggest?

Yahoo? Nope. Bing? Wrong again!

The answer is actually YouTube. 

You might not think about YouTube as a search engine. However, it’s just a search engine for video content. 

And it’s an extremely important one for businesses big and small. 

That’s because Youtube has over 1 billion active users. To put this in perspective, that amounts to one-third of the world’s total internet users. 

And, it’s not just teen make-up influencers and clips of funny cats. YouTube is also an important opportunity to reach out to an even larger audience for your brand.

What kind of business video should you create?

Well, the data says you should focus your efforts on “educational” videos. This includes “how to” guides and explainers. This kind of video has grown by up to 70% over the past year alone.

2. Improve Your SEO Ranking

When you produce content on Youtube, this also improves your ranking on Google and other search engines.

After all, videos also show up on other search engines. The higher up on Google you are, the more organic traffic you’ll generate.

For example, over 60% of the total organic traffic from Google is from the top 3 spots on the results page. 

If you’re not on the first page of Google, as far as users are concerned, you don’t really exist.

3. Explain Your Products Better

Your service or product might not be easy to boil down to a few sentences.

Video can permit you to explain your products and services clearly and accurately to consumers.

If consumers have seen your video, they will have an improved understanding of your product or service.

People don’t buy things that don’t understand. So, you’re a step closer to making a sale if you explain your products better. 

4. People Are Watching More Video

Over the past years, the number of people watching video content has grown dramatically. 

In fact, already over 80% of internet web traffic is generated through video content. This is expected to continue to increase too.

At the moment, more than 500 million hours of video are watched each day. Make sure your video content is part of this! 

5. People Like Business Video

People don’t just watch video content because they have to. But rather, people like video content more.  

Over 43% of consumers say that they want more video content from brands. If people didn’t want to watch video content, then it wouldn’t be so popular.

What do we want? Videos!

When do we want it? Now!

6. Increase Email Click-Throughs

Do you send out an e-newsletter or regular email to your customer base? Are you tired of your emails being ignored or neglected by consumers?

The purpose of your emails should be to engage users further. That means you want to direct users to your web page. 

You can increase your click-through rate by up to 300% by including video marketing on your emails.

You should especially include a thumbnail image on the video. This appears on the email as the cover of your video. Add an enticing play button to engage viewers even more. 

7. Strengthen Brand Engagement

Human beings are stimulated by audio and visual content. This makes it a much more effective means of encouraging brand engagement. 

By producing video content, consumers are likely to develop a greater sense of affiliation with your brand.

8. Easy to Produce Video Content

If you’re not familiar with producing video content for your business, the prospect of putting a video together may appear daunting.

However, it’s much easier than you might think. Many of the common challenges of creating video content include:

Are you concerned about camera equipment? 

You probably already have a camera in your pocket which is up to the task of making a marketing video for your business.

You don’t have any editing software?

You only need basic software, such as iMovie to get started. If you’re struggling, there is always someone you know who can help you.

9. Social Media Presence

Social media is no longer an accessory to your marketing strategy.

Nowadays, social media need to be central to your capacity to reach out to your audience. However, you need to provide content which your audience actually wants. 

Video content is an excellent opportunity to engage with your followers via social media.

Facebook is largely associated with pictures. And yet, you may be surprised to hear that video content has a 135% greater rate of organic traffic compared with photos.

10. Create a Narrative 

Building a brand is about developing a narrative.

What are your business values? What was your motivation for producing your service or product?

It’s never easy to communicate your brand story via text. People quickly switch off.

However, video effectively engages your audience in the story of your business. 

It’s important to make an emotional connection with your audience. For example, hundreds of successful kickstarter campaigns have grown via video promotion. 

11. Increase Rate of Conversion 

Video content has also been shown to increase the rate of conversions for your web pages. 

The average click-through rate for a video is 1.84%, according to studies. That doesn’t seem like much, right?

But, it’s significantly higher compared with non-video web pages. Click-through rates for other formats are around 0.60%. 

Therefore, video content is one of the most effective techniques for converting views into clicks. 

Add a play button to your web page and watch conversions sky-rocket.

12. More Sales 

So, we know consumers say they like video content. We also know that they watch videos a lot. Lastly, we’ve learned video content is more likely to generate clicks. 

However, what about the true motivation behind all of this? Sales!

Over 40% of consumers say that video content increases the chance that they purchase a product or service from the company.

Moreover, more than 64% of visitors to a web page say that video content significantly improves the chance that they’ll buy something.

13. Know Your Audience Better

It’s important for any company to know its customer base. Now with data analytics, you can track the behavior of your audience on your web pages.

When users watch your video content you can determine engagement patterns. How long do people watch your video? Which parts of the video do people skip?

This allows you to create targeted follow-up marketing tactics. For example, if a particular user revisited the same video explainer of a product, then you know they could be close to a purchase. 

14. Video Content for Multiple Platforms

Video content is not the same everywhere. You can create a single video and apply the same material in multiple ways. 

When you produce a video for Youtube, the length of the video can be up to 12 minutes. 

However, you can chop the video content up to make it suitable for Instagram or Twitter videos. 

On Facebook, you could include a sneak-peak video to excite consumers about your new products. Then, on Youtube, you can go into greater depth explaining the product.

15. Authentic Connection

Apparently, 90% of millennials believe that authenticity is extremely important when comes to choosing a brand. 

Other demographic groups do not consider this such an important factor. However, it remains an important aspect for many.

The major corporations struggle to show their human face. However, small businesses don’t have to worry about this so much.

Out of the spotlight and legal restrictions, you can engage with your audience in an authentic and human manner. 

16. Cost-Effective Marketing 

Many marketing strategies can cost you an arm and a leg to get started. However, video marketing is an accessible and viable option for many small businesses. 

Stop laying out a fortune for advertising your business is small magazines and online banners. 

Video creation is the future. And the future is already here!

Why Video Is Important for Business 

If you’re not already producing business video content, then it’s time to get started. 

There are so many important benefits of marketing your business through videos. 

Have you got any more questions about how you can benefit from creating business videos for your company? Leave a comment below!

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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

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June 30, 2022
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June 23, 2022
video ideas

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June 9, 2022
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July 27, 2021
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July 14, 2021
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
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