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Put the Money Where It Matters: How Much Does Video Production Cost?

  • MatthewWatts
  • February 27, 2019
  • 3 Comments
Put the Money Where It Matters: How Much Does Video Production Cost?

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Put the Money Where It Matters: How Much Does Video Production Cost?

Video is everywhere. If your business hasn’t utilized video marketing yet, you’re doing it wrong. In 2019, the video will make up 80% of all internet traffic. Without video, you’re missing a huge chunk of your digital audience.

But you don’t want to film this DIY. Even though you think an entry-level DSLR or your iPhone can cut it, anyone can tell the difference between DIY and professional quality. But as you can guess, video isn’t cheap.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Shooting studio for photographer and creative art director

Are you working with a streamlined budget and wondering if video can fit into your marketing plan? If so, you should know the video production cost. Read this guide and start budgeting. 

There is no sincerer love than the love of food.

What You’re Paying For

When you look at the final product, you’re probably wondering what goes into filming, editing, and even exporting the video. Here’s a breakdown of the many aspects of video creation. 

The Video Type

No two videos are the same – even in video marketing. A company commercial is far different than a product demonstration video. And these types of videos come with separate price tags.

A video production crew films each video type differently. Some videos require different aspects, such as animation and effects.

Other videos require more or fewer actors. Some production crews may be willing to cut costs, such as filming you instead of hiring an actor.

The video quality also determines the price. If you want your video shot in 4k, this comes at a higher price than shooting your video in standard quality.

Video Duration

As you can guess, longer videos are more expensive. Rather than jumping on a 30-second commercial for a fraction of the price, gauge what your company needs.

For example, company story videos are becoming increasingly popular. These videos discuss your company, interview you on how you formed your company, and what makes you different from your competition.

The film crew will also film your regular business duties – both in front of customers and behind the scenes.

They may even get other footage to develop a better understanding of your business, such as filming your employees and even your family.

These videos help your audience develop a better feel for your company.

Other effective examples of longer video content include product promotion (a unique menu item or “the product everyone needs”) and even a video where you appear at an event (such as an expo or convention).

If you realize longer videos aren’t in your budget, don’t sweat. The videos that perform best are still under a minute long, which is perfect for company commercials or a quick company introduction video.

Pre-Production

Pre-production is an essential process for all video needs; whether you’re filming a product demonstration or a feature film, every video has to go through the pre-production phase.

In short, this is the boring but necessary first filming step. This includes location scouting, writing the script, scheduling the shoot, and devising the budget.

This process takes a lot of time, which also means it costs a lot of money. Unless you’re the one handling the pre-pro (and you probably won’t be), expect a large chunk of your money to go towards this process.

The Crew

Hiring a single videographer may seem like you’re getting the most for little money, but you may not receive the best results.

Have you ever paid attention to film credits? Do you notice they list a whole list of people? That’s because many hands are required to create a genius work of cinematography.

Even though your company is only paying for a relatively short video, many people are required to make this video happen. And these professionals aren’t cheap.

Necessary video production crew members include:

  • Director of photography (the one in charge of filming and lighting)
  • Camera person
  • Editor
  • Sound technician
  • Gaffer (or chief electrician)
  • Any production assistants (PAs) or lighting technicians 

Other potential expenses include:

  • Specialty filming aspects (drone, 360, animation, graphics, etc.)
  • Actors
  • Specific gear (multiple cameras, etc.)

The prices for these individuals and services don’t include the full price of the video production process.

Equipment

One of the main reasons why video professionals and services are expensive is because they’re spending a hefty price on their equipment.

Let’s take a look at one camera alone. Professional camcorders and DSLRs (able to take still photos and video) start out at around $3,000. And this doesn’t include the cost of lenses and other equipment such as tripods and microphones.

Video production professionals need to ensure they make their ROI. They will include the cost of equipment used in their rate. The more equipment required, the higher the rate.

Post-Production

In short, this is the overall editing process. The editor will cut and splice your clips, and add coloring, effects, grading, and other vital editing aspects to your video.

Like the equipment, editing software is expensive. Your video production crew will use professional video editing software and possibly other software to add animation and effects.

So, What’s the Video Production Cost?

Well, it depends. Your video needs can be different from your competitors. And no two video production companies are the same – each offers different rates and packages that are tailored to your needs.

If you need an actual number, budget for at least $5,000. This is a general cost for a short video, such as a commercial.

There are also many ways to cut video production costs. You can handle certain pre-production aspects in-house, such as choosing a filming location and using your employees as actors. 

And you should never sign on to video production services without comparing different companies and rates.

>

Are You Ready to Film Your Company’s Next Video?

Video is a necessary marketing tool. But the video production cost can get high. Just know you get what you pay for. There’s a lot that goes into video production and spending the extra money results in an amazing video.

If you’re based in Toronto and need videos for your company, take a look at our services. 

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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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