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How to Make a Great Trade Show Background Video

  • MatthewWatts
  • November 27, 2018
  • No Comments
How to Make a Great Trade Show Background Video

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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How to Make a Great Trade Show Background Video
When it comes to marketing investments, trade shows are high stakes. Between the booth space, the display, the travel, and the personnel, you could be looking at tens of thousands of dollars. You can’t risk letting it go to waste.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Girl learning on line with a tablet and headphones
One great way to make your trade show booth stand out and rack up that ROI is with a background video. Your trade show background video sets the tone for your booth. If you want to make your investment count, your background video is one piece of the puzzle. Try these tips:
How to Prepare for a Video Interview
There is no sincerer love than the love of food.

Tips for Your Trade Show Background Video

Engaging video is a great way to grab attendees’ focus and make connections. No matter what your video may be, these tips can help you create a better video:

Define the Video’s Purpose and Place in Your Booth

There are many different ways you can use a background video in your booth. It’s important to think about how your video will play into the overall design and flow. Will your video be at the booth’s entrance to draw in traffic? Will it be keeping attendees busy until your staff gets a chance to talk to them? Will it make up the entire back wall of your booth so attendees can see it at any point? Your video’s purpose and location will help you nail down its core focus. For instance, if you want it to attract attention, it should show off your latest innovation. If you want it to be the background for your entire booth, it should be a company overview.

Make it Visual, Not Audible

Unless this is your first trade show, you already know how loud these environments can be. If you try to use audio and voiceovers to convey your point in your video, you’ll lose viewers before you start. Background music can create a nice atmosphere, but you should only use visual elements to relay your message. Still, be careful so that it doesn’t look like a slide presentation. Textual video animations and other strategies can make it look professional.

Keep it Short

Blame it on technology or whatever you choose, but people today have short attention spans. This is even truer at a trade show where attendees have dozens or hundreds of booths they could visit. Make your video a short loop, perhaps two or three minutes at most. Chances are that your visitors won’t even watch that full loop. Keep in mind that you can still use longer videos in your booth, but for other purposes. Perhaps set up a station with headphones for visitors who want in-depth information about a product.

Create a Memorable Tag

There are certain jingles and taglines that get stuck in people’s heads. This type of infectious marketing has proven to be effective time and time again. You may not be able to do a jingle in a sound-free video, but you can still use a catchy tagline. You might be able to use your business’ tagline if the video is meant to be an introduction to the company. If your video introduces a new product, create a new tagline for that campaign. Regardless of the purpose, find a way to stay in your visitors’ memories.

Include Plenty of Branding Elements

Your background video is an important part of your booth’s branding. It contributes to an immersive experience that shows visitors who you are. Your video should epitomize your brand. The colors and fonts should be brand-specific, and the overall tone needs to fit your brand. Make sure your logo has a constant presence so the viewers associate it with your message.

Have One Focus

As we mentioned above, your background video should be a few minutes of content on a loop. If you have a 50-product catalog, there’s no way you can tell viewers about all of them in that amount of time. Set one clear goal for your background video. Whether it’s an introduction to your company or it showcases a new product line, stick with that one clear focus.

Avoid Generalizations

We’ve all felt the frustration of seeing a website that doesn’t explain what a company does. Vague terms like “business solutions” and feel-good messaging will lose your audience in an instant. Remember that the people at your industry’s trade show are already experts in the industry. They know the basics, and they’re there to find out what makes you unique. Trim the fat and tell them who you are.

Snag a Viewer’s Attention from the Start

Trade show floors are minefields of overstimulation. Attendees can look in any direction and see 20 booths competing for their attention. Why would they stop at your booth? If your video is near the entrance of your booth, it needs to draw in the visitors and capture their attention. Remember that visitors could see it at any point in the loop, so the whole video needs to be engaging.

Customize the Video for Each Show

You want your visitors to feel like you’re focused on the here and now. They don’t want a generalized sales pitch, and the same is true for your video. Customization could be as simple as adding a bar with the conference’s name at the bottom of the video. In some cases, though, you may want to adjust the content for the setting.

Don’t Skimp on the Production

A trade show is one of the few situations in which you’re literally side-by-side with your competitors. If they all have professional-looking videos while you threw the task to an intern with free software, it will be obvious. Professional video production is worth the investment.

Include a Call to Action

You could have a perfect flow to your booth: visitors come in, watch your video, then get into an engaged discussion with your team. In real life, that doesn’t always happen. Some visitors will watch the video but leave before they speak to your staff. In these cases, leave them with a call to action.

Maximizing Your Trade Show Impact

Your trade show background video goes a long way toward the overall experience visitors have in your booth. The tips above can help you make the most of it. If you’re ready to start producing that great video, reach out to our production team.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

video production for business
Video Production Education

Video Production for Business: What You Should Know

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy