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How to Hire a Videographer for Your Kickstarter Project

  • MatthewWatts
  • October 18, 2017
  • 1701 Comments
How to Hire a Videographer for Your Kickstarter Project

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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How to Hire a Videographer for Your Kickstarter Project

Your Kickstarter campaign is up and ready to go. Now, do you want to increase customer purchase intent by nearly 100%? Of course, you do! But how?

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Female hands showing cropping composition gesture. Isolated on blue.

The answer might be easier than you think: Hire a videographer.

Confused? Read on!

vertical videos
There is no sincerer love than the love of food.

Why Hire a Videographer?

A positive video experience can increase purchase intent by 97%, and a Kickstarter page with a video is much more likely to succeed than one without (a 50% versus 30% difference!). Videos are an engaging and effective way to provide information to potential customers. Our brains process visual information at a much faster rate than they do text, 60,000 times faster to be exact! It takes a lot of written words to do what one short video can. The catch is that quality matters. A low-quality video can lead to negative brand perception. If you don’t think you can make a high-quality video for your campaign, hiring a professional is your best bet. Keep reading for tips on how to hire a videographer for your Kickstarter page.

1. Determine Your Audience

Who do you want to watch your video? What is their demographic? Aside from Kickstarter, where will you be distributing your video (your website, Facebook, etc.). These questions will have a significant influence on the type of video you’ll make and quite possibly your choice in who to hire. Consider how different an informational video aimed at marketing professionals posted on LinkedIn is from a Facebook video selling a product to teenagers.

2. Get Creative

The first step you’ll want to take before you hire a videographer is to do some brainstorming about your video. What do you want it to convey? How do you want it to look? What type of video works best with your project? Is it going to be a behind-the-scenes look at your company? A personal story explaining how or why you came up with the idea for your project? A demonstration of your product? Come up with a list of ideas you can present to potential videographers.

3. Scope the Competition

For more inspiration, watch other Kickstarter videos. Search out as many similar products as you can, and take notes on how they incorporated media into their campaigns. It’s helpful to watch videos from the most successful Kickstarter campaigns, even if they aren’t related to your project. They’ll give you an idea of what really works.

4. Know What You Want (and What You Need)

Once you’ve determined what kind of video you want to make, you need to figure out what you can do and what you are looking to outsource. Are you looking for a full-service company or just someone to shoot a quick video of you? Will you write the script yourself, or is that part of what you’re hoping to get when you hire a videographer? Do you need them to do any casting or location scouting? What about permits and insurance?

5. Set the Budget

How much does making a video cost? Well, it depends. Length of video is just one factor; others include scripting, casting, equipment, makeup and wardrobe, post-production, and more. Before you look to hire a videographer, determine how much you can spend. This will help narrow your search and give you a starting point when discussing terms with any potential hire.

6. Go Beyond the Highlight Reel

Highlights are a great way to get an idea if a production company or videographer is right for you, but they aren’t enough to base your decision on. Look for full-length videos on a company’s website (or Facebook or other social media site) to see what their finished projects look like and whether they match your vision of quality and content. While you’re at it, make sure to view their most recent work. This will give you an idea of what they’ll be able to bring to your video now.

7. Check the List and Read the Reviews

Along with watching videos, look for reviews and testimonials from other clients. A company’s client list can also be quite telling. If they’ve worked with a wide range of clients from various industries, they’re likely good at adapting to what a client wants and needs. Many companies also provide case studies that go over how they’ve helped past clients accomplish their goals. These can help you determine whether a company is a good match for your needs.

8. Get a Quote (And Then Another)

Even if you love the first videographer you find, reach out to a few more to be sure that your project is being priced fairly. You may find that prices for the same project can range by quite a lot. It may help you make your decision if you know where all that money is going, so ask for a detailed estimate, which will break down the costs for you.

9. Meet in Person

When you hire a videographer, you are hiring someone you’ll be working quite closely with. You want someone you trust and with whom you get along. You also want to know that they understand you and your brand. Once you’ve narrowed down your list to the top two or three, arrange an in-person meeting (or Skype if you can’t meet up) with each. Do you feel comfortable with this person? Are they easy to talk to? Do they seem to understand your project? Is this someone you can see yourself working with now (and possibly in the future)?

10. Seal the Deal

Once you’ve found someone you love, it’s time to seal that deal. Once you accept a bid, the videographer or company will present you with an agreement outlining their services and the cost of the project. Go over this carefully and be sure that all the aspects of video production you agreed to are covered (and look for what’s not covered). You don’t want to get to the end of your project and find that post-production is going to be an extra fee! At this point, you’ll likely need to put down a deposit, and you’ll be given a payment schedule. For example, this could be 50% down, with 30% expected after the first viewing and 20% upon final review.

What Are You Waiting For?

By following the above tips, you can feel confident in your choice to hire a videographer for your Kickstarter campaign. If you’re ready to get started today, check out our services and contact us to get a free quote.
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
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July 1, 2021
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777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
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SERVICES
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  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Live-Action Videos
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  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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